Great reads from around the web on May 20th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 20th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)."
• AGC Coversational Case Studies: Students for a Free Tibet: A mindful social media strategy for campaigns or contests – Beth Kanter and Allison Fine are evaluating the second America's Giving Challenge and are sharing case studies from the winners. They are hoping to start conversations and hear feedback about the competitions, the fundraising techniques and more. This is the latest in the series. What do you think?
• Nonprofit Marketing Plan Template | Nonprofit Marketing | Getting Attention – Here's a great resource from Nancy Schwartz – if you're looking for an example or template to help you create a marketing plan for your organization, this is it! "I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download."
• ClientTrack | Win ClientTrack Express – "For the first time in our company's history, we are giving away one full use license of ClientTrack Express for one (1) year, including the server space required at our secure data location. The software helps social service organizations enhance how they collect, use, and report client information (compliance reports, outcomes reporting, and more). The total value of the prize could be up to $7,200! Interested organizations can register to win and find out more at http://www.clienttrack.com/WinClientTrackExpress.aspx But, it's only going until June 4th, 2010, so they'll need to get on it pretty quick to be part of it."
• Facebook Limits Landing Tabs To “Authenticated Pages” – "This afternoon Facebook announced via the developer forum that Facebook Pages now need to be authenticated in order to have landing tabs. This means any new visitor to your Facebook Page will not be able to land on a custom tab unless you have greater than 10,000 fans or the Page administrator has worked with an ads account representative. This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."