Bringing Community Organizing into Online Campaigns – Dashboard

Here’s the dashboard from The Extraordinaries of our 2010 Nonprofit Technology Conference session today:
Bringing Community Organizing Into Online Campaigns – [International Ballroom C] (#co2oc)

Who: Speakers: Amy Sample Ward | Netsquared; Debra Askanase; Ivan Boothe

When: 1:30 p.m.

What: What is the basis of community organizing and why is it important to online campaigns? Traditional community organizing informs a successful online campaign and lays the groundwork for a sustainable, effective movement for social change. In this session, participants will get their hands dirty planning a social media campaign that integrates traditional organizing theory and practice. During the workshop, we will present traditional community organizing principles and methods of campaign mapping. We will also ask up to three attending organizations to present an idea for an upcoming campaign and goals. Attendees will divide into break-out groups to design the online campaign. The groups will use both community organizing principles and social media tools to create an online social media campaign. Each group will present its campaign strategy and tactics to the entire workshop. Workshop leaders will offer feedback and evaluation. Come to the session with your online campaign ideas, and get ready to have fun mapping out a campaign!