I’m really excited to share this guest post today from Ifdy Perez about the Twive and Receive campaign going on right now:
Today’s a special day for nonprofits. It started at midnight on the Pacific, when over 200 nonprofits flipped the switch and started racing to see which of them will be one of the three organizations to raise the most donations and win a share of $30,000. They only have 24 hours, when the switch is turned off at midnight tonight.
To get to this point, Twive and Receive nonprofits worked their tails off for weeks building a community and strategizing fundraising tactics. Their goal is to help supporters understand and memorize the simple call-to-action: donate to us on June 14th.
The Importance of a Strong Community
Building a community takes time and effort. Ideally, you want to get to the point where supporters quickly respond to your calls.
Since the Twive contest kicked off a couple months ago, these nonprofits got to work. They did keyword searches on Twitter to talk to people they have something in common with, began engaging people on Facebook with conversation topics, and pinning images on Pinterest to get the sharing going.
Today, they have people Tweeting links to their fundraising page, supporters strutting the Twibbon and most importantly, donors making their donation. This can only be done with the backing of a strong online community.
The Importance of a Strong Strategy
There isn’t a cookie cutter fundraising strategy that works for every nonprofit across the board. Here’s a collection of what some Twive and Receive participants have done to promote their fundraiser:
The Importance of Doing Good
At the end of the day, these communities win because nonprofits that offer important services benefited. A great side effect is that people are going to feel good about their actions.
If you want to help make an impact, find your favorite cause or city and support them with a donation today on TwiveAndReceive.org. You have until midnight to help that nonprofit be a step closer towards winning an additional cash prize. You’ll be proud of yourself, trust me.
Ifdy Perez is the community manager at Razoo, an online fundraising platform that empowers individuals and nonprofits to meet their fundraising goals through online giving campaigns. She’s also editor of Inspiring Generosity, a blog that gives nonprofits helpful resources on online community management and social media tools.