Date: February 22, 2012, 3 pm EST
Location: Online
Topic: Listening & Engaging: DIY Tools for Social Media Management
Description: As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: “We Tweet; is anybody listening?” In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization’s use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
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I am dedicated to supporting and educating organizations and changemakers in the use of evolving technologies that cultivate and engage communities. I am inspired by opportunities to catalyze community building and social action, online and offline, whether it’s through blogging, facilitating, training, or speaking.
