Tag: strategy

Great reads from around the web on June 7th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 7th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Building and Sustaining Strong, Engaged Programs – Part 1 – "What does it take to build real sustainability for the work being done by Community Benefit Organizations? If we were talking about building and sustaining a house instead of an organization, we would instantly know the answer. To sustain for the long term, the house would need strong infrastructure – a strong foundation, roof and bearing walls. However, no matter how strong that infrastructure might be, if the house is to remain strong over time, it will also need people to take care of it. The same holds true for building and sustaining strong, engaged programs."
  • Does Nonprofit Consulting = Nonprofit Leadership? | Rosetta Thurman – "Ever since I became a full-time nonprofit consultant, I’ve had a hard time putting myself in that category. And it’s not hard to see why. The title “consultant” can definitely have its negative connotations, especially in Washington, DC where everybody and their mama is a consultant. It doesn’t mean anything without context, but even with explanation behind it, people can look at you sideways at networking events. At conferences, I even notice the body language shift that sometimes happens when an executive director encounters one of us “consultants,” as if our aim is to pick their pockets. Oh my, would you look at the time… Instead, I still think of myself as a nonprofit leader."
  • Heye-Tech: Social Media Comments Gone Wild! What to do? – "So in addition to the Air Force Blog Assessment we decided to create a comment escalation flow chart. This is intended to help our social media authors decide what action to take in addition to the reply. We wanted to have a documented process for our employees to use and to find a way to keep our Communications & Risk Management departments in the loop."
  • The secret steps to commenting like a rockstar | Heroic Destiny – For all those organizations looking to increase readership and visits to your blog, this is a great read! I always recommend that organizations should spend just as much effort commenting on other blogs as writing on their own. The conversations aren't ONLY on your site, and that's okay! "Read much about blog promotion and you’ll eventually encounter commenting as a strategy to increase your readership. The premise is that people will find your comment valuable and click on your link to visit your site. However, I’ve been using a modified version with great success. Today I’m going to tell you my secret strategy that has brought the majority of my readers to my site."
  • 24 tools for fundraising with social media | Socialbrite – Here's a great list of 24 tools for fundraising online – any others that you use that aren't mentioned?
  • PEP-NET » Blog Archive » Best methods for undemocratic participation – "We must ensure that the addition or integration of new digital channels does not make existing power structures less socially representative, and if possible, should improve democratic systems, for example by providing voices to people who previously would have struggled to be heard. Mastery of new technologies and ownership of expensive equipment must not become pre-requisites for engagement in e-participation."

… Continue readingGreat reads from around the web on June 7th

Great reads from around the web on May 20th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 20th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)."
  • AGC Coversational Case Studies: Students for a Free Tibet: A mindful social media strategy for campaigns or contests – Beth Kanter and Allison Fine are evaluating the second America's Giving Challenge and are sharing case studies from the winners. They are hoping to start conversations and hear feedback about the competitions, the fundraising techniques and more. This is the latest in the series. What do you think?
  • Nonprofit Marketing Plan Template | Nonprofit Marketing | Getting Attention – Here's a great resource from Nancy Schwartz – if you're looking for an example or template to help you create a marketing plan for your organization, this is it! "I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download."
  • ClientTrack | Win ClientTrack Express – "For the first time in our company's history, we are giving away one full use license of ClientTrack Express for one (1) year, including the server space required at our secure data location. The software helps social service organizations enhance how they collect, use, and report client information (compliance reports, outcomes reporting, and more). The total value of the prize could be up to $7,200! Interested organizations can register to win and find out more at http://www.clienttrack.com/WinClientTrackExpress.aspx But, it's only going until June 4th, 2010, so they'll need to get on it pretty quick to be part of it."
  • Facebook Limits Landing Tabs To “Authenticated Pages” – "This afternoon Facebook announced via the developer forum that Facebook Pages now need to be authenticated in order to have landing tabs. This means any new visitor to your Facebook Page will not be able to land on a custom tab unless you have greater than 10,000 fans or the Page administrator has worked with an ads account representative. This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."

… Continue readingGreat reads from around the web on May 20th

Great reads from around the web on May 17th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 17th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HOW TO: Turn Slacktivists into Activists with Social Media – "Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate their core volunteers and donors. There are some important social media strategies for transforming those one-click “slacktivists” into fully engaged activists. Here are five tips from some of the best in the non-profit business."
  • In Effort to Boost Reliability, Wikipedia Looks to Experts – Digits – WSJ – "Wikipedia is teaming with universities in a bid to entice professors and their students to beef up its coverage of complicated public-policy topics — part of a move by the online encyclopedia to strengthen editing and fill in gaps in its articles. The Wikimedia Foundation, which finances and oversees the nonprofit site, received a $1.2 million grant from the Stanton Foundation to work with academic experts on Wikipedia articles related to public policy, which could include everything from political theory to legislative history and issues such as health reform and science. The goal is to get professors — and, in turn, their students — involved in producing more articles on public policy and improving the quality of the articles that already exist."
  • The Next Generation of American Giving – Online Fundraising, Advocacy, and Social Media – frogloop – Here is a great guest post from Jocelyn Harmon on the Care2 Frogloop blog: "“Our donors are aging-out.” “We need to attract younger donors.” “We need to be on Facebook.” These are some of the common refrains I hear from nonprofits. It seems that everyone is trying to bring younger donors into the fold. But what does younger mean? Does it mean connecting with the Baby Boomers, creating a gateway to the Millenials, or both? And, how do you do it? Should you buy a list of 50 – 60 year olds, or should someone on your staff become savvier with email marketing and social media? A new study, by Convio, Edge Research and Sea Change Strategies, The Next Generation of American Giving: A study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures, answers these questions, and more. See an overview of the findings below."
  • ChatRoulette : Web Ecology Project – "This paper represents an initial study of ChatRoulette.com, conducted between February 6th and 7th, 2010 by researchers in attendance at Web Ecology Camp III in Brooklyn, NY. We sampled 201 ChatRoulette sessions, noting characteristics such as group size and gender. We also conducted 30 brief interviews with users to inquire about their age, location, and frequency of ChatRoulette use."
  • Twitter tactics – Louder.org.uk campaigning resources and info – "Twitter is growing at gigantic rate, experiencing 1,500% growth in the last year (for more stats see The State and Future of Twitter 2010). For those who are not converts it does seem to be the latest in a line of social media tools that everyone thinks you should be using. But what is in it for campaigners trying to bring about social change? Below sets out three main ways in which campaigners have already been using Twitter in their work to get you thinking and there are also three great examples to illustrate. Please add any experiences or thoughts of your own."

… Continue readingGreat reads from around the web on May 17th

Great reads from around the web on April 28th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HopenSource – Thanks to @350 for the link – check out this great portal of hope and inspiration from Grist Magazine. "Show why Earth's not effed" and get inspired from the stories of those making change.
  • LearnPhilanthropy.net – Online venue for grantmaker education – "The Grantmaker Education Initiative is bringing people together to create a stronger, more rational, and less fragmented system for grantmaker learning than we have today — one that builds a new culture of professional development in the field, works better for the individual learners involved in philanthropy, and better for the many groups and organizations that provide learning programs and resources to them.<br />
    <br />
    LearnPhilanthropy.net is a simple online venue we’ve created to invite dialogue among those who are passionate about grantmaker education. We hope to establish a collaborative learning community — with plenty of space for ideas and wisdom of the field. We aim to work together to create a vision for meeting the education and learning needs of people in our field. We invite you to join us, take our survey, and we welcome your contributions."
  • Do Something: Helping Humanity With a Click of the Mouse | Fast Company – "Sending a text or clicking to vote may be the trendy way to help humankind. The question, says Nancy Lublin, is whether such so-called slacktivism really works. Name-calling is never nice — that much most of us learned in kindergarten. Go ahead and criticize the substance of an action or the content of a speech, but just calling a person a nasty name is like pulling hair. Unfortunately, a lot of it happens in the do-gooder sector–and lately, much of it has been directed at projects that could fall under the umbrella of a newish movement called "slacktivism.""
  • OPEN CALL: Do Nonprofits Make Films? We Say Yes! – netwitsthinktank.com – "What's the top thing you can do this year to engage your constituents? Both online and off? Quick, what springs to mind? Well I'm here to tell you that it should be video. If you are going to do one new thing in 2010 to help get the word out about your organization’s mission, it should be to create a video."
  • What You and Your Nonprofit Should Know About Facebook Changes – Beth's Blog – Facebook seems to be an ever-changing landscape whether it's features, privacy, security or functionality: something's always changing. Beth has a great post discussing some of the changes and how they impact your organization on facebook.
  • The State of Online Word of Mouth Marketing [STATS] – "In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing."

… Continue readingGreat reads from around the web on April 28th

Great reads from around the web on April 12th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 12th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • NTEN's Remake of "Bohemian Rhapsody" | NTEN: The Nonprofit Technology Network – "Because of the generous matching funds from Convio, large donations from thePort and Firefly Partners, and the support of nearly 200 nptechies, we were able to surpass our scholarship campaign goal and bring nearly 70 staffers from small nonprofits to the 2010 Nonprofit Technology Conference. That was the meat, now here's the pudding: the NTEN community's remake of "Bohemian Rhapsody", Muppets style!" Be sure to watch close for cameos of myself and many others šŸ™‚
  • Nonprofits Take Note: Donors are what they tweet | Social Citizens Blog – "As with many new technologies and developments, social media is being used in surprising and unintended ways to analyze and reveal unexpected data and trends. Twitter, Facebook and Google tools have already been used for market research, sales predictions and targeted advertising. Twitter, for example, has shown remarkable accuracy at forecasting box office success, even more accuracy than the currently used (and comparably complex) Hollywood Stock Exchange method. Now credit card companies are reportedly using foursquare and other location sharing platforms to predict divorce, and therefore financial troubles, by analyzing the places people are checking in frequently – the logic being that Home Depot and Bed, Bath & Beyond check-ins demonstrate stability in a way that frequent late night bar check-ins do not."
  • 'Online fundraising will change everything' – Third Sector – "Azadi Sheridan, the chair of the Institute of Fundraising's Technology Special Interest Group, tells David Ainsworth why donor 'churn and burn' won't work in the future. The big changes to fundraising in the coming years will spring from the power of the web, according to Azadi Sheridan, chair of the Institute of Fundraising’s Technology Special Interest Group. He says charities have been relatively slow to start using the internet to communicate with their supporters, but he believes they will catch up quickly."
  • Wild Apricot Blog : 5 Tech Tools for More Engaging Events – "Real-world events are the ultimate in social networking, and nothing beats face-to-face communication. But it can be challenging to connect with everyone you want to meet at a large event and even more difficult to follow up with the attendees afterwards. And what about those in your community who can’t travel to your meeting or conference, for financial or other practical reasons? How can you bring those people into the fold of your event, too?"
  • What can Google Buzz do for you? A study for non-profits | Think Social – "Two weeks ago, Mashable posted a how-to for non-profit organizations trying to use Google Buzz. We wanted more than four ways to use the new tool. Think Social writer and resident digital anthropologist Krystal D’Costa interviewed folks on the Google side and non-profit side for a closer look. (You can also read what Krystal’s previously written about Google Buzz.)"

… Continue readingGreat reads from around the web on April 12th

Great reads from around the web on April 2nd

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 2nd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Web Thinking Manifesto | EchoDitto – "Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all."
  • film music | mobygratis.com – Are you looking for music to use for free in your nonprofit's video? Well, here's your source! If you want to use it for a commercial production, that's okay: they have an easy license for that as well ("with any money that's generated being given to the humane society.").
  • 3 principles for reporters and bloggers in a networked era | Online Journalism Blog – I totally agree that context is just as important as content. "Dina Rickman posed a question to me this week about the role of a reporter in our current networked age. I thought I’d expand on my response, shown above. Depending on your point of view, this is either a draft manifesto for networked journalists and bloggers – or a set of gaps in the market; new scarcities in an age of abundance."
  • Zero Strategist – Holistic Social Media, Web Strategy & Innovative Design – Todd has an excellent post about Blog Strategy with insights, examples, and best of all: strategy recommendations! "This is the first in a series of Social Media/Web Strategy Articles that I am going to be writing over the next few months. The first topic is blog strategy. You might be thinking that the blog and blog strategy topic is quite dead and that it is old news. We figured that out years ago right? I would say that it is not dead at all. Rather, it is evolving past a critical turning point right now and is relevant in the evolution of technology for quite a few reasons."
  • FourSquare: Novelty or Buzz Worthy? – Online Fundraising, Advocacy, and Social Media – frogloop – Have you heard about FourSquare – maybe you are already the Mayor of some of your local businesses. Allyson Kapin explores whether: "is FourSquare valuable enough to become the next Facebook or Twitter? Should nonprofits take a more serious look at FourSquare and explore ways to leverage it?"

… Continue readingGreat reads from around the web on April 2nd