Tag: marketing

Great reads from around the web on April 28th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HopenSource – Thanks to @350 for the link – check out this great portal of hope and inspiration from Grist Magazine. "Show why Earth's not effed" and get inspired from the stories of those making change.
  • LearnPhilanthropy.net – Online venue for grantmaker education – "The Grantmaker Education Initiative is bringing people together to create a stronger, more rational, and less fragmented system for grantmaker learning than we have today — one that builds a new culture of professional development in the field, works better for the individual learners involved in philanthropy, and better for the many groups and organizations that provide learning programs and resources to them.<br />
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    LearnPhilanthropy.net is a simple online venue we’ve created to invite dialogue among those who are passionate about grantmaker education. We hope to establish a collaborative learning community — with plenty of space for ideas and wisdom of the field. We aim to work together to create a vision for meeting the education and learning needs of people in our field. We invite you to join us, take our survey, and we welcome your contributions."
  • Do Something: Helping Humanity With a Click of the Mouse | Fast Company – "Sending a text or clicking to vote may be the trendy way to help humankind. The question, says Nancy Lublin, is whether such so-called slacktivism really works. Name-calling is never nice — that much most of us learned in kindergarten. Go ahead and criticize the substance of an action or the content of a speech, but just calling a person a nasty name is like pulling hair. Unfortunately, a lot of it happens in the do-gooder sector–and lately, much of it has been directed at projects that could fall under the umbrella of a newish movement called "slacktivism.""
  • OPEN CALL: Do Nonprofits Make Films? We Say Yes! – netwitsthinktank.com – "What's the top thing you can do this year to engage your constituents? Both online and off? Quick, what springs to mind? Well I'm here to tell you that it should be video. If you are going to do one new thing in 2010 to help get the word out about your organization’s mission, it should be to create a video."
  • What You and Your Nonprofit Should Know About Facebook Changes – Beth's Blog – Facebook seems to be an ever-changing landscape whether it's features, privacy, security or functionality: something's always changing. Beth has a great post discussing some of the changes and how they impact your organization on facebook.
  • The State of Online Word of Mouth Marketing [STATS] – "In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing."

… Continue readingGreat reads from around the web on April 28th

Great reads from around the web on February 3rd

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 3rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Net2 Think Tank: Online Fundraising Lessons Learned | NetSquared – "The Facebook application Causes recently announced it hit the $20 Million mark in donations. The America's Giving Challenge from Case Foundation spurred $2.1 Million in donations for charities this past winter. But, despite these numbers, for most organizations and causes raising money via social media is still a hard thing to do. There are different rules and new opportunities with online fundraising and every platform or application comes with a different community and varying functionality. So, what have you learned from trying your hand at online fundraising? This month's Net2 Think Tank asks you to share a lesson learned from online fundraising."
  • Social Enterprise | GreenXchange: Crowdsourcing Social Innovation – Marcia Stepanek discusses the newly launched collaborative effort amongst diverse companies to create an open area for innovators and innovation. "Launched last week at the World Economic Forum in Davos, GreenXchange (GX) is a new Web-based knowledge exchange that is being spearheaded by 10 companies and social enterprises, including Nike, Best Buy, and Creative Commons, the San Francisco nonprofit that works to expand the range of creative works available for others to build upon legally and to share. Its seven other backers include Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, 2degrees, the Outdoor Industry Association, and nGenera, a corporate strategy think tank."
  • 10 must-read Facebook resources for non-profits – Ross McCulloch – Ross has a great collection of resources about using Facebook, including Pages vs Groups, adding paypal, examples and case studies. Whether you are already using Facebook for your organization or not, this is a good place to go to learn more about how to use the social networking platform to it's fullest.
  • Seth's Blog: Random rules for ideas worth spreading – Seth Godin shares a list of rules for those times you develop an idea worth spreading. My favorite rule: "Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it." Have you found any of these to be true in your own idea sharing and development? Which are best/worst?
  • 350.org: giving new meaning to “new organizing” | Working Wikily – This is a great case study about community organizing from the 350.org campaign. "A lightbulb went on in my head while I was listening to the PdF webinar last week that laid bare the machinery that made it possible for 350.org to achieve the most widespread day of political action in history back on October 24th. We’re still in the midst of examining the various threats that traditional “membership organizations” are facing and the story of 350’s success is one of the best illustrations I’ve seen yet of the new model. In the words of 350 organizer Phil Aroneanu, “It’s about concerned citizens who are looking for a meaningful way to engage. It doesn’t make sense to ask them to click once and that’s it. That’s not a believable theory of change. Building those [local] leaders is the secret to the way that we organize.”"

… Continue readingGreat reads from around the web on February 3rd

Great reads from around the web on January 29th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • JustGiving blog: Seven-year-old Charlie raises more than £100,000 for Haiti! – Read this great case study from JustGiving about Charlie's bike ride to raise money for Haiti relief support. "Charlie was really upset by the television footage of the Haiti disaster, so, in conversation with his mum, he came up with idea of cycling around South Park near his home in Fulham, London as many times as possible. As Charlie puts on his JG page, ‘at least 10 laps, I hope!’. Charlie set himself a fundraising target of £500 for UNICEF – not an insubstantial amount for a seven-year-old."
  • Why We're In the Age of the Citizen Philanthropist – There's a great post up on Mashable with quotes from Britt Bravo (Have Fun Do Good), Kari Dunn Saratovsky (Case Foundation), and Peter Panepento (Chronicle of Philanthropy). "Our new communications technologies have empowered the individual, and caused a disruptive effect on the non-profit sector. Here are five examples of the citizen philanthropist’s immediate impact."
  • Footnotes: Online Outreach on a Budget – January Nonprofit Blog Carnival – "This month we spent some time collecting posts about nonprofit communications on a budget. Below you'll find a combination of great resources that were submitted, and information I've found useful in my own research on online outreach. So bookmark this post and take the time to apply this knowledge to marketing and communications at your organization – it's cheap (or free) and has worked for others!"
  • Online Branded Communities: Misguided and Missing the Point – Marketing News Blog – This is an excellent review of best practices and case studies for online community management. Even though the authors (Kathy Baughman and Steve Hershberger) are focused on for-profit brands, the lessons ring true across sectors. "If you ask brand managers the purpose of online communities, the reply you’ll most often hear is “customer engagement.” Among marketers, this term is more prevalent than Frisbees at a dog beach. But the real question is this: Are brands providing meaningful and engaging experiences to their customers through their online communities? Our research on 135 online communities representing 45 major brands indicates that, with few exceptions, the answer is no."
  • Idealware Field Guide to Software for Nonprofits by Laura Quinn in Computers & Internet – "What types of software should your nonprofit be using? It’s hard to even know even what types exist, let alone what might work for you. Through a friendly, easy-reference format, this book helps you pinpoint the types of software that can help your organization based on your needs and your level of technology savvy, and provides user-friendly summaries to demystify all the possible options.

    The 84-page Field Guide includes an overview of 35 different types of software, helping you to understand what each is, how it fits in with your needs, how much you might expect to pay, and some of the most common vendors in the area."

… Continue readingGreat reads from around the web on January 29th

Great reads from around the web on December 25th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 25th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media: What I Learned This Year | Millennial Marketing – Carol Phillips has a great post recapping what she learned about social media in 2009, including: "Effective use of Social Media requires enthusiasm and diligence." Read all of the lessons Carol learned – and I'd love to hear what you learned!
  • NonProfit 2.0 UnConference and holiday discount | NetSquared, an initiative of TechSoupGlobal.org – NonProfit 2.0 Unconference is coming to Washington, D.C., February 12, 2010, and promises to be "more than just a conference on the next generation web." Plus, if you register soon you can get a 20% discount! Simply use "HolidayDiscount" when you register for the Nonprofit 2.0 Unconference here: http://nonprofit20.eventbrite.com/?discount=
  • Yahoo! Will Kill MyBlogLog Next Month – "Five years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we're hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites." I've used MyBlogLog on this blog as a chance for readers visiting the website to be welcomed by the faces of fellow readers, and not just me; I think, as is explained in this article from ReadWriteWeb, that the MyBlogLog service opened the door to some very interesting uses of community data and will be watching the developments on its future closely.
  • Fundraising Sources for Social Entrepreneurs – December 2009 Edition – "Each month Ashoka compiles a list of fundraising and other resources for Ashoka Fellows. These opportunities are typically open to all sorts of social entrepreneurs as well. Download the December 2009 version of this list here. (Also available in French and Spanish)."
  • Wikispaces Blog " Blog Archive " How Non-Profits Are Using Wikis – The Wikispaces Blog has some great examples of organizations using wikis in their work. "This month, we bring you some great examples of how non-profits are using wikis. Read on to see how wikis help these organizations reach out to their communities, manage volunteers, create resources, and more."

… Continue readingGreat reads from around the web on December 25th

Great reads from around the web on November 16th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 16th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Global Entrepreneurship Week – This week is Global Entrepreneurship Week! Find out how you can take part from wherever you are around the world! "Global Entrepreneurship Week takes place from 16 – 22 November 2009. It’s a worldwide movement of entrepreneurial people, with millions unleashing their enterprising talents and turning their ideas into reality."
  • http://idealist.org/ICA/root/en/Static/TheVision/default – Idealist has shared a vision and a call to action: Imagine, Connect, Act. Saying that "It's time fo rthe world's idealists to work together (seriously)." I couldn't agree more! Check it out: "What if by looking at the world from a different point of view we can quickly build a network of people and organizations that will allow us to make the most of what each of us has to offer, online and in person? What you'll find here is a vision for this network, a path and a timeline to get there, and an invitation to be part of this movement from the very start."
  • JPMorgan Chase: Chase and Facebook Launch Innovative Giving Program for Small and Local Charities – "For the first time ever, Facebook®: users will be able to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations totaling millions of dollars from a corporate philanthropy fund. Chase and Facebook today announced the launch of Chase Community Giving: You Decide What Matters, a grassroots campaign to inspire a new way of corporate philanthropy."
  • Nonprofit Tagline Report: Getting Attention Blog – The updated guide shows nonprofits top tagline approaches for stronger messaging, and features a directory of over 2,500 nonprofit tagline examples for organizations to use in creating strong messages. "The 2009 Report provides everything an organization needs to jump start its tagline development process: Why a Nonprofit’s Name Isn’t Enough; How a Strong Tagline Benefits Your Organization – Useful for developing support among colleagues and leadership; The 10 Have-Tos for Successful Taglines; Using Words that Work; The 7 Deadly Sins, 9 Snores and 5 Best Ways to Antagonize Your Audience – What not to do; Research, Create, Revise, Test, Repeat – The right steps to take to craft a potent tagline." Download the report!
  • Beth Asked a Question « A. Fine Blog – "Beth asked a question on her blog the other day: Do we have examples of using nonprofits using social media for: Volunteer or board recruitment strategy; Outreach or educational program delivery; Crowdsourcing ideas for program development; Professional development; Integrated in other areas? The answer is that there are a growing number of examples of organizations, and individuals, using social media as part of their programs not just part of fundraising and communications efforts."

… Continue readingGreat reads from around the web on November 16th