Tag: fundraising

Great reads from around the web on June 11th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • An open letter to companies planning online communities | Community Building – I love this "open letter" from Martin Reed at CommunitySpark – it touches on so many "cultural" and infrastructure needs that organizations should think about BEFORE creating an online community space. I think it's great to revisit a list like this even if you are already working with your community online to be sure you haven't forgotten about some of the key foundations that will help you succeed.
  • Red Cross and URDB Break Record for Most SMS Donations in One Room – "The Universal Record Database — a rad online resource that allows the Average Joe to make and break a myriad of records online — succeeded in breaking the record for most online donations made by text message in one room today — all with the help of the attendees of the Mashable Media Summit."
  • Nine Ways Networked Nonprofits Use Slideshare | Beth’s Blog – Beth has a great post up about how organizations can use SlideShare. Are you familiar with the tool? It's a great online space to upload your presentations, notes and documents. I use it for all my presentations and it even allows me to share my speaker notes since most of my slides are usually just pictures. So, even when folks can't attend a presentation in person, they can still get all the content. Here are 9 ways Beth recommends organizations try out the tool.
  • What is a nonprofit network builder? – "As nonprofits increasingly use social media as part of their fundraising, communications and educational strategies, nonprofit staff are stepping up to lead and manage those efforts. Recently, the Case Foundation hosted a group of these emerging nonprofit network managers for a conversation about what we called “network building.” We will share the highlights of this discussion in two posts. The first below, is focused on what network builders do and the second will discuss where this function is heading and the outstanding questions surrounding the role."
  • Sixty days to turn one-off donors into regular givers – Third Sector – "One-off charity donors become much less likely to sign up to become regular givers after 60 days have passed since they made their donation, according to research by direct marketing agency DMS."

… Continue readingGreat reads from around the web on June 11th

Great reads from around the web on June 7th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 7th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Building and Sustaining Strong, Engaged Programs – Part 1 – "What does it take to build real sustainability for the work being done by Community Benefit Organizations? If we were talking about building and sustaining a house instead of an organization, we would instantly know the answer. To sustain for the long term, the house would need strong infrastructure – a strong foundation, roof and bearing walls. However, no matter how strong that infrastructure might be, if the house is to remain strong over time, it will also need people to take care of it. The same holds true for building and sustaining strong, engaged programs."
  • Does Nonprofit Consulting = Nonprofit Leadership? | Rosetta Thurman – "Ever since I became a full-time nonprofit consultant, I’ve had a hard time putting myself in that category. And it’s not hard to see why. The title “consultant” can definitely have its negative connotations, especially in Washington, DC where everybody and their mama is a consultant. It doesn’t mean anything without context, but even with explanation behind it, people can look at you sideways at networking events. At conferences, I even notice the body language shift that sometimes happens when an executive director encounters one of us “consultants,” as if our aim is to pick their pockets. Oh my, would you look at the time… Instead, I still think of myself as a nonprofit leader."
  • Heye-Tech: Social Media Comments Gone Wild! What to do? – "So in addition to the Air Force Blog Assessment we decided to create a comment escalation flow chart. This is intended to help our social media authors decide what action to take in addition to the reply. We wanted to have a documented process for our employees to use and to find a way to keep our Communications & Risk Management departments in the loop."
  • The secret steps to commenting like a rockstar | Heroic Destiny – For all those organizations looking to increase readership and visits to your blog, this is a great read! I always recommend that organizations should spend just as much effort commenting on other blogs as writing on their own. The conversations aren't ONLY on your site, and that's okay! "Read much about blog promotion and you’ll eventually encounter commenting as a strategy to increase your readership. The premise is that people will find your comment valuable and click on your link to visit your site. However, I’ve been using a modified version with great success. Today I’m going to tell you my secret strategy that has brought the majority of my readers to my site."
  • 24 tools for fundraising with social media | Socialbrite – Here's a great list of 24 tools for fundraising online – any others that you use that aren't mentioned?
  • PEP-NET » Blog Archive » Best methods for undemocratic participation – "We must ensure that the addition or integration of new digital channels does not make existing power structures less socially representative, and if possible, should improve democratic systems, for example by providing voices to people who previously would have struggled to be heard. Mastery of new technologies and ownership of expensive equipment must not become pre-requisites for engagement in e-participation."

… Continue readingGreat reads from around the web on June 7th

Great reads from around the web on May 28th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • YouTube Goes Fully Social And Challenges Facebook | Community Organizer 2.0 – "Today, YouTube announced that every single YouTube channel now comes equipped with a moderator feature. It’s an incredibly exciting step to see YouTube becoming fully social. The moderator feature allows any channel to ask for ideas, questions, or suggestions from the community..right from your YouTube channel. Users may vote the crowdsourced ideas up or down. By integrating Google moderator, YouTube has brought real time engagement features into play and made it 100% more engaging."
  • Explaining racial differences in attitudes towards government use of social media | Pew Research Center's Internet & American Life Project – "Last week a reporter from the New York Times read our recent Government Online report and emailed me with a question—how did I explain the disparity between African-Americans' and Hispanics' views of the importance of government social media versus whites? Did I think it had anything to do with minorities being more trusting of the government during the Obama era? Since my reply got pared down due to space constraints, I’m reproducing my response to his query in full below."
  • The new JustGiving Facebook app is here « JustGiving blog – JustGiving has a new facebook application out! It launches alongside the current JustGiving application for Facebook which was launched in 2007, which has seen over a half million users – and over 139,000 active in the past month – and over 9500 fans. The JustGiving team is always great about sharing stories, lessons, and insights – so I'll be watching to see how this new tool goes!
  • Wild Apricot Blog : Make Your Own Infographic – "Infographics are to data what storytelling is to an annual report: a more engaging way to help bring attention and understanding to your nonprofit’s cause. Yesterday we looked at an interesting infographic that suggested a new way to view your volunteers. Today, let’s look at infographics in general – and resources to help your nonprofit get started on making your own."
  • Minnesota Open Idea: Crowdsourcing Contest For Social Change Done Right | Beth’s Blog – "The Minnesota Open Idea is an example of an online social good contest that works. It combines expert judging with popular vote, online strategy with good old fashion off line organizing, links objectives to a theory of change, and incorporates a fun and engaging way for people to learn about and take action on a timely community problem. In this interview, Jennifer Ford Reedy, VP for Strategy and Knowledge Management, at the Minnesota Community Foundation shares the how they designed this online social good contest for success."

… Continue readingGreat reads from around the web on May 28th

Great reads from around the web on May 20th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 20th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)."
  • AGC Coversational Case Studies: Students for a Free Tibet: A mindful social media strategy for campaigns or contests – Beth Kanter and Allison Fine are evaluating the second America's Giving Challenge and are sharing case studies from the winners. They are hoping to start conversations and hear feedback about the competitions, the fundraising techniques and more. This is the latest in the series. What do you think?
  • Nonprofit Marketing Plan Template | Nonprofit Marketing | Getting Attention – Here's a great resource from Nancy Schwartz – if you're looking for an example or template to help you create a marketing plan for your organization, this is it! "I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download."
  • ClientTrack | Win ClientTrack Express – "For the first time in our company's history, we are giving away one full use license of ClientTrack Express for one (1) year, including the server space required at our secure data location. The software helps social service organizations enhance how they collect, use, and report client information (compliance reports, outcomes reporting, and more). The total value of the prize could be up to $7,200! Interested organizations can register to win and find out more at http://www.clienttrack.com/WinClientTrackExpress.aspx But, it's only going until June 4th, 2010, so they'll need to get on it pretty quick to be part of it."
  • Facebook Limits Landing Tabs To “Authenticated Pages” – "This afternoon Facebook announced via the developer forum that Facebook Pages now need to be authenticated in order to have landing tabs. This means any new visitor to your Facebook Page will not be able to land on a custom tab unless you have greater than 10,000 fans or the Page administrator has worked with an ads account representative. This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."

… Continue readingGreat reads from around the web on May 20th

Great reads from around the web on May 17th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 17th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HOW TO: Turn Slacktivists into Activists with Social Media – "Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate their core volunteers and donors. There are some important social media strategies for transforming those one-click “slacktivists” into fully engaged activists. Here are five tips from some of the best in the non-profit business."
  • In Effort to Boost Reliability, Wikipedia Looks to Experts – Digits – WSJ – "Wikipedia is teaming with universities in a bid to entice professors and their students to beef up its coverage of complicated public-policy topics — part of a move by the online encyclopedia to strengthen editing and fill in gaps in its articles. The Wikimedia Foundation, which finances and oversees the nonprofit site, received a $1.2 million grant from the Stanton Foundation to work with academic experts on Wikipedia articles related to public policy, which could include everything from political theory to legislative history and issues such as health reform and science. The goal is to get professors — and, in turn, their students — involved in producing more articles on public policy and improving the quality of the articles that already exist."
  • The Next Generation of American Giving – Online Fundraising, Advocacy, and Social Media – frogloop – Here is a great guest post from Jocelyn Harmon on the Care2 Frogloop blog: "“Our donors are aging-out.” “We need to attract younger donors.” “We need to be on Facebook.” These are some of the common refrains I hear from nonprofits. It seems that everyone is trying to bring younger donors into the fold. But what does younger mean? Does it mean connecting with the Baby Boomers, creating a gateway to the Millenials, or both? And, how do you do it? Should you buy a list of 50 – 60 year olds, or should someone on your staff become savvier with email marketing and social media? A new study, by Convio, Edge Research and Sea Change Strategies, The Next Generation of American Giving: A study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures, answers these questions, and more. See an overview of the findings below."
  • ChatRoulette : Web Ecology Project – "This paper represents an initial study of ChatRoulette.com, conducted between February 6th and 7th, 2010 by researchers in attendance at Web Ecology Camp III in Brooklyn, NY. We sampled 201 ChatRoulette sessions, noting characteristics such as group size and gender. We also conducted 30 brief interviews with users to inquire about their age, location, and frequency of ChatRoulette use."
  • Twitter tactics – Louder.org.uk campaigning resources and info – "Twitter is growing at gigantic rate, experiencing 1,500% growth in the last year (for more stats see The State and Future of Twitter 2010). For those who are not converts it does seem to be the latest in a line of social media tools that everyone thinks you should be using. But what is in it for campaigners trying to bring about social change? Below sets out three main ways in which campaigners have already been using Twitter in their work to get you thinking and there are also three great examples to illustrate. Please add any experiences or thoughts of your own."

… Continue readingGreat reads from around the web on May 17th

Great reads from around the web on April 12th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 12th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • NTEN's Remake of "Bohemian Rhapsody" | NTEN: The Nonprofit Technology Network – "Because of the generous matching funds from Convio, large donations from thePort and Firefly Partners, and the support of nearly 200 nptechies, we were able to surpass our scholarship campaign goal and bring nearly 70 staffers from small nonprofits to the 2010 Nonprofit Technology Conference. That was the meat, now here's the pudding: the NTEN community's remake of "Bohemian Rhapsody", Muppets style!" Be sure to watch close for cameos of myself and many others 🙂
  • Nonprofits Take Note: Donors are what they tweet | Social Citizens Blog – "As with many new technologies and developments, social media is being used in surprising and unintended ways to analyze and reveal unexpected data and trends. Twitter, Facebook and Google tools have already been used for market research, sales predictions and targeted advertising. Twitter, for example, has shown remarkable accuracy at forecasting box office success, even more accuracy than the currently used (and comparably complex) Hollywood Stock Exchange method. Now credit card companies are reportedly using foursquare and other location sharing platforms to predict divorce, and therefore financial troubles, by analyzing the places people are checking in frequently – the logic being that Home Depot and Bed, Bath & Beyond check-ins demonstrate stability in a way that frequent late night bar check-ins do not."
  • 'Online fundraising will change everything' – Third Sector – "Azadi Sheridan, the chair of the Institute of Fundraising's Technology Special Interest Group, tells David Ainsworth why donor 'churn and burn' won't work in the future. The big changes to fundraising in the coming years will spring from the power of the web, according to Azadi Sheridan, chair of the Institute of Fundraising’s Technology Special Interest Group. He says charities have been relatively slow to start using the internet to communicate with their supporters, but he believes they will catch up quickly."
  • Wild Apricot Blog : 5 Tech Tools for More Engaging Events – "Real-world events are the ultimate in social networking, and nothing beats face-to-face communication. But it can be challenging to connect with everyone you want to meet at a large event and even more difficult to follow up with the attendees afterwards. And what about those in your community who can’t travel to your meeting or conference, for financial or other practical reasons? How can you bring those people into the fold of your event, too?"
  • What can Google Buzz do for you? A study for non-profits | Think Social – "Two weeks ago, Mashable posted a how-to for non-profit organizations trying to use Google Buzz. We wanted more than four ways to use the new tool. Think Social writer and resident digital anthropologist Krystal D’Costa interviewed folks on the Google side and non-profit side for a closer look. (You can also read what Krystal’s previously written about Google Buzz.)"

… Continue readingGreat reads from around the web on April 12th