Tag: engagement

Great reads from around the web on July 29th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • How Women Use the Web [REPORT] – "In the “Women on the Web: How Women are Shaping the Internet (Internet)” report, comScore concludes that women are the digital mainstream, a group of savvy Internet explorers who are more engaged than their male counterparts, and are the primary drivers of online and group buying."
  • Why Do You Participate in Twitter Chats? | Community Organizer 2.0 – "Why do people participate in Twitter chats? I’ve been thinking about that question a lot. I posed the question “what Twitter chats do you participate in and why?” on Twitter and Facebook. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people."
  • Fire Your Marketing Manager and Hire A Community Manager – David Armano – The Conversation – Harvard Business Review – "Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a "social media director" and what that person should do. I'd like to dig a bit deeper into what this core function, necessary to create to what's becoming known as social engagement. I'll call the role the community manager."
  • Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. It’s the nation’s leading progressive advocacy and campaign training program and it’s quietly and forcefully redefining the way campaigns are run and social change happens. Judith Freeman, one of the organization’s founders, worked on the new media strategy for the Obama campaign and is using those same tactics to train leaders from organizations like the NAACP and the Red Cross. We spoke to Ms. Freeman about what community organizing looks like in the 21st century."
  • Where does Social Media belong on the Org Chart? — Global Neighbourhoods – When everyone wants a bit of the social media juice, having a strategy and usage policy become even more important. Interested to hear how organizations are dealing with this issue!
  • The Nonprofit Social Media Decision Guide | Idealware – "Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership with the New Organizing Institute, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research. And through the included Consultant Directory, you can find a professional to help define and implement your strategy."

… Continue readingGreat reads from around the web on July 29th

Great reads from around the web on July 19th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 19th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Blood and Milk » Blog Archive » Ushahidi, Twitter, and the future of foreign aid – Alanna's post is a great example of the power of networks, social media, and open systems. As she notes, her example has luck but it is an example of a growing model of a changing world. What do you think?
  • Net2 Think Tank Round-up: Age Segmentation in Social Networking | NetSquared – "For this month's Net2 Think Tank, we asked you to share your thoughts and best practices for using social media with or for a particular age group. We are hoping to understand what tools or practices appeal to different age groups online and how organizations can best target their efforts to those audiences. This round-up is a summary of the responses we received from the community and it will hopefully serve to help you re-think the ways that you're targeting your limited audience." Add your thoughts or blog posts in the comments!
  • Marketing for Nonprofits: Want to Build Community Online? Become a Bridge Builder. – "Marketing online, in particular, is much more than putting up a static website to announce your gala or ask people to volunteer. It's about having a CONVERSATION with people who care about your work and can help you reach your goals. OK, you've heard this before. But the real question is, HOW do you become a community manager and/or how do you find the right person for the job? What is the skill set you should be looking for?"
  • Social Spaces – I'm really excited to see Social Spaces, a project fueled by a friend a colleague, take off! Social Spaces is project which studies positive community projects and aims to test if these types of projects can be stimulated elsewhere through spreading ideas and practices. It is currently focused on 5 main areas: Hand Made – Portraits of Emergent New Culture, Traveling Pantry, Community of Practice, Organizational Workshops, and Research. Check it out!
  • Don't focus on technology, focus on behavior — SocialFish – This presentation by Paul Adams, Senior User Experience Researcher at Google, reposted on the SocialFish blog, nails home a point I feel like I talk about it every day: it's not about the technology, it's about the people! Great slides.

… Continue readingGreat reads from around the web on July 19th

Great reads from around the web on June 7th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 7th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Building and Sustaining Strong, Engaged Programs – Part 1 – "What does it take to build real sustainability for the work being done by Community Benefit Organizations? If we were talking about building and sustaining a house instead of an organization, we would instantly know the answer. To sustain for the long term, the house would need strong infrastructure – a strong foundation, roof and bearing walls. However, no matter how strong that infrastructure might be, if the house is to remain strong over time, it will also need people to take care of it. The same holds true for building and sustaining strong, engaged programs."
  • Does Nonprofit Consulting = Nonprofit Leadership? | Rosetta Thurman – "Ever since I became a full-time nonprofit consultant, I’ve had a hard time putting myself in that category. And it’s not hard to see why. The title “consultant” can definitely have its negative connotations, especially in Washington, DC where everybody and their mama is a consultant. It doesn’t mean anything without context, but even with explanation behind it, people can look at you sideways at networking events. At conferences, I even notice the body language shift that sometimes happens when an executive director encounters one of us “consultants,” as if our aim is to pick their pockets. Oh my, would you look at the time… Instead, I still think of myself as a nonprofit leader."
  • Heye-Tech: Social Media Comments Gone Wild! What to do? – "So in addition to the Air Force Blog Assessment we decided to create a comment escalation flow chart. This is intended to help our social media authors decide what action to take in addition to the reply. We wanted to have a documented process for our employees to use and to find a way to keep our Communications & Risk Management departments in the loop."
  • The secret steps to commenting like a rockstar | Heroic Destiny – For all those organizations looking to increase readership and visits to your blog, this is a great read! I always recommend that organizations should spend just as much effort commenting on other blogs as writing on their own. The conversations aren't ONLY on your site, and that's okay! "Read much about blog promotion and you’ll eventually encounter commenting as a strategy to increase your readership. The premise is that people will find your comment valuable and click on your link to visit your site. However, I’ve been using a modified version with great success. Today I’m going to tell you my secret strategy that has brought the majority of my readers to my site."
  • 24 tools for fundraising with social media | Socialbrite – Here's a great list of 24 tools for fundraising online – any others that you use that aren't mentioned?
  • PEP-NET » Blog Archive » Best methods for undemocratic participation – "We must ensure that the addition or integration of new digital channels does not make existing power structures less socially representative, and if possible, should improve democratic systems, for example by providing voices to people who previously would have struggled to be heard. Mastery of new technologies and ownership of expensive equipment must not become pre-requisites for engagement in e-participation."

… Continue readingGreat reads from around the web on June 7th

Great reads from around the web on April 28th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HopenSource – Thanks to @350 for the link – check out this great portal of hope and inspiration from Grist Magazine. "Show why Earth's not effed" and get inspired from the stories of those making change.
  • LearnPhilanthropy.net – Online venue for grantmaker education – "The Grantmaker Education Initiative is bringing people together to create a stronger, more rational, and less fragmented system for grantmaker learning than we have today — one that builds a new culture of professional development in the field, works better for the individual learners involved in philanthropy, and better for the many groups and organizations that provide learning programs and resources to them.<br />
    <br />
    LearnPhilanthropy.net is a simple online venue we’ve created to invite dialogue among those who are passionate about grantmaker education. We hope to establish a collaborative learning community — with plenty of space for ideas and wisdom of the field. We aim to work together to create a vision for meeting the education and learning needs of people in our field. We invite you to join us, take our survey, and we welcome your contributions."
  • Do Something: Helping Humanity With a Click of the Mouse | Fast Company – "Sending a text or clicking to vote may be the trendy way to help humankind. The question, says Nancy Lublin, is whether such so-called slacktivism really works. Name-calling is never nice — that much most of us learned in kindergarten. Go ahead and criticize the substance of an action or the content of a speech, but just calling a person a nasty name is like pulling hair. Unfortunately, a lot of it happens in the do-gooder sector–and lately, much of it has been directed at projects that could fall under the umbrella of a newish movement called "slacktivism.""
  • OPEN CALL: Do Nonprofits Make Films? We Say Yes! – netwitsthinktank.com – "What's the top thing you can do this year to engage your constituents? Both online and off? Quick, what springs to mind? Well I'm here to tell you that it should be video. If you are going to do one new thing in 2010 to help get the word out about your organization’s mission, it should be to create a video."
  • What You and Your Nonprofit Should Know About Facebook Changes – Beth's Blog – Facebook seems to be an ever-changing landscape whether it's features, privacy, security or functionality: something's always changing. Beth has a great post discussing some of the changes and how they impact your organization on facebook.
  • The State of Online Word of Mouth Marketing [STATS] – "In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing."

… Continue readingGreat reads from around the web on April 28th

Great reads from around the web on April 12th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 12th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • NTEN's Remake of "Bohemian Rhapsody" | NTEN: The Nonprofit Technology Network – "Because of the generous matching funds from Convio, large donations from thePort and Firefly Partners, and the support of nearly 200 nptechies, we were able to surpass our scholarship campaign goal and bring nearly 70 staffers from small nonprofits to the 2010 Nonprofit Technology Conference. That was the meat, now here's the pudding: the NTEN community's remake of "Bohemian Rhapsody", Muppets style!" Be sure to watch close for cameos of myself and many others 🙂
  • Nonprofits Take Note: Donors are what they tweet | Social Citizens Blog – "As with many new technologies and developments, social media is being used in surprising and unintended ways to analyze and reveal unexpected data and trends. Twitter, Facebook and Google tools have already been used for market research, sales predictions and targeted advertising. Twitter, for example, has shown remarkable accuracy at forecasting box office success, even more accuracy than the currently used (and comparably complex) Hollywood Stock Exchange method. Now credit card companies are reportedly using foursquare and other location sharing platforms to predict divorce, and therefore financial troubles, by analyzing the places people are checking in frequently – the logic being that Home Depot and Bed, Bath & Beyond check-ins demonstrate stability in a way that frequent late night bar check-ins do not."
  • 'Online fundraising will change everything' – Third Sector – "Azadi Sheridan, the chair of the Institute of Fundraising's Technology Special Interest Group, tells David Ainsworth why donor 'churn and burn' won't work in the future. The big changes to fundraising in the coming years will spring from the power of the web, according to Azadi Sheridan, chair of the Institute of Fundraising’s Technology Special Interest Group. He says charities have been relatively slow to start using the internet to communicate with their supporters, but he believes they will catch up quickly."
  • Wild Apricot Blog : 5 Tech Tools for More Engaging Events – "Real-world events are the ultimate in social networking, and nothing beats face-to-face communication. But it can be challenging to connect with everyone you want to meet at a large event and even more difficult to follow up with the attendees afterwards. And what about those in your community who can’t travel to your meeting or conference, for financial or other practical reasons? How can you bring those people into the fold of your event, too?"
  • What can Google Buzz do for you? A study for non-profits | Think Social – "Two weeks ago, Mashable posted a how-to for non-profit organizations trying to use Google Buzz. We wanted more than four ways to use the new tool. Think Social writer and resident digital anthropologist Krystal D’Costa interviewed folks on the Google side and non-profit side for a closer look. (You can also read what Krystal’s previously written about Google Buzz.)"

… Continue readingGreat reads from around the web on April 12th

Great reads from around the web on November 24th

By BylineAmy Sample Ward on

I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 24th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Have you always wanted to be a 'climate insider'? | TckTckTck – The 350ppm movement is doing a lot of hard work in the lead up to the talks in Copenhagen this December. "Our latest feature is a global rapid response community we launched last month, called ClimateInsider. ClimateInsider is fast becoming the new media hub that will support a digital rapid response network leading up to and during Copenhagen climate change summit." Check it out and apply to be an Insider now!
  • Facebook Charity Interview Questions – Earlier this year, John Carnell created a series called Twitter Charity Interviews that has over 40 interviews with nonprofits using Twitter talking about how, why, and what they do with the micro-blogging tool. Now, John is looking to replicate the process but focus on Facebook. If you want to share the ways your organizations is using Facebook to engage with supporters, visit this link to get the questions and the submission information.
  • Give to the Max Day – GiveMN – giveMN.org created Give to the Max Day as a way to kick off use of the new giving platform. It was more of a success than they expected with huge numbers of participation and donations! You can see the full results here and check out the site, too.
  • Strategy stuff – a three pronged approach – "Drawing together a few discussions I have been involved in recently about the different types of documents an organisation – such as a council – might need to put together to define its approach to engaging online, I thought it might be useful to set out how I think it could be done."
  • New Start Magazine: The toolkit for practitioners in regeneration, economic development & sustainable communities – "New Start is the toolkit for regeneration practitioners. It's a creative and informative magazine, but it's more than that: it's an online news service, a recruitment aid, a partner for organisations wanting to spread learning and to showcase good practice, and the place that the sector's leading thinkers use to kick-start a debate on key issues."

… Continue readingGreat reads from around the web on November 24th