case study – Amy Sample Ward

Observations and Reflections on #TakeBackThePink

By Amy Sample Ward on February 14, 2012

On January 31st, the social web erupted with status updates, images, and more in response to the Associated Press report that the Susan G. Komen Foundation had decided to de-fund breast healthContinue readingObservations and Reflections on #TakeBackThePink

Collaborative Technologies for Social Impact: How Survivors Connect leverages the web and you can, too!

By Amy Sample Ward on April 20, 2011

I originally wrote this feature for the World Pulse magazine. Due to space restrictions, unfortunately, it will not be included in the upcoming issue. I didn’t want the spotlight toContinue readingCollaborative Technologies for Social Impact: How Survivors Connect leverages the web and you can, too!

Interview: SXSW4Japan Raises over $120,000 #sxswcares

By Amy Sample Ward on April 7, 2011April 7, 2011

South by Southwest (SXSW) Interactive is a conference, that takes place each Spring in Austin, TX, with over 20,000 web influencers, emerging tech, and creatives. Last month, the Japan earthquakeContinue readingInterview: SXSW4Japan Raises over $120,000 #sxswcares

Five Steps to Finding ROI

By Amy Sample Ward on March 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. It’s soft and maliable and relative,Continue readingFive Steps to Finding ROI

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