Over the last few months, I’ve been collaborating with Andy Gibson and David Wilcox, and Clive Holtham and Nigel Courtney from Cass Business School, on a book about using newContinue readingThe 45 Social by Social Propositions
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. It’s soft and maliable and relative,Continue readingFive Steps to Finding ROI
There are a TON of lists out there that identify the top _# of things to do for really anything you want to explore (whether it’s building a model orContinue reading5-Part Social Media Process
