Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s TwitterContinue readingWhat’s the cost of “following” on Twitter?
Beth Kanter is moderating the Nonprofit Social Media ROI Poetry Slam. Check out the SXSW session info here. PRESENTERS Beth Kanter – Beth’s Blog [Moderator] Danielle Brigida – National WildlifeContinue readingSXSW: Nonprofit ROI Poetry Slam
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. It’s soft and maliable and relative,Continue readingFive Steps to Finding ROI