Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. It’s soft and maliable and relative,Continue readingFive Steps to Finding ROI
I have a birthday coming up and over the weekend I received an email from Causes, the social change application in Facebook. Here’s what it said: Happy (Almost) Birthday! ThanksContinue readingMy Birthday Cause: Free Geek!
Originally posted on the NetSquared blog. I recently wrote about Tu Diabetes’ use of Twitter and the strategies the online community has employed to find and engage with new people.Continue readingTu Diabetes Fundraises with YouTube, do you?