Last year, NTEN created a scholarship fund program to help support many more people attend the Nonprofit Technology Conference. Donations were matched by Convio and with over $10,000 raised by
Great reads from around the web on February 3rd
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 3rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
- Net2 Think Tank: Online Fundraising Lessons Learned | NetSquared – "The Facebook application Causes recently announced it hit the $20 Million mark in donations. The America's Giving Challenge from Case Foundation spurred $2.1 Million in donations for charities this past winter. But, despite these numbers, for most organizations and causes raising money via social media is still a hard thing to do. There are different rules and new opportunities with online fundraising and every platform or application comes with a different community and varying functionality. So, what have you learned from trying your hand at online fundraising? This month's Net2 Think Tank asks you to share a lesson learned from online fundraising."
- Social Enterprise | GreenXchange: Crowdsourcing Social Innovation – Marcia Stepanek discusses the newly launched collaborative effort amongst diverse companies to create an open area for innovators and innovation. "Launched last week at the World Economic Forum in Davos, GreenXchange (GX) is a new Web-based knowledge exchange that is being spearheaded by 10 companies and social enterprises, including Nike, Best Buy, and Creative Commons, the San Francisco nonprofit that works to expand the range of creative works available for others to build upon legally and to share. Its seven other backers include Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, 2degrees, the Outdoor Industry Association, and nGenera, a corporate strategy think tank."
- 10 must-read Facebook resources for non-profits – Ross McCulloch – Ross has a great collection of resources about using Facebook, including Pages vs Groups, adding paypal, examples and case studies. Whether you are already using Facebook for your organization or not, this is a good place to go to learn more about how to use the social networking platform to it's fullest.
- Seth's Blog: Random rules for ideas worth spreading – Seth Godin shares a list of rules for those times you develop an idea worth spreading. My favorite rule: "Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it." Have you found any of these to be true in your own idea sharing and development? Which are best/worst?
- 350.org: giving new meaning to “new organizing” | Working Wikily – This is a great case study about community organizing from the 350.org campaign. "A lightbulb went on in my head while I was listening to the PdF webinar last week that laid bare the machinery that made it possible for 350.org to achieve the most widespread day of political action in history back on October 24th. We’re still in the midst of examining the various threats that traditional “membership organizations” are facing and the story of 350’s success is one of the best illustrations I’ve seen yet of the new model. In the words of 350 organizer Phil Aroneanu, “It’s about concerned citizens who are looking for a meaningful way to engage. It doesn’t make sense to ask them to click once and that’s it. That’s not a believable theory of change. Building those [local] leaders is the secret to the way that we organize.”"
Great reads from around the web on January 29th
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
- JustGiving blog: Seven-year-old Charlie raises more than £100,000 for Haiti! – Read this great case study from JustGiving about Charlie's bike ride to raise money for Haiti relief support. "Charlie was really upset by the television footage of the Haiti disaster, so, in conversation with his mum, he came up with idea of cycling around South Park near his home in Fulham, London as many times as possible. As Charlie puts on his JG page, ‘at least 10 laps, I hope!’. Charlie set himself a fundraising target of £500 for UNICEF – not an insubstantial amount for a seven-year-old."
- Why We're In the Age of the Citizen Philanthropist – There's a great post up on Mashable with quotes from Britt Bravo (Have Fun Do Good), Kari Dunn Saratovsky (Case Foundation), and Peter Panepento (Chronicle of Philanthropy). "Our new communications technologies have empowered the individual, and caused a disruptive effect on the non-profit sector. Here are five examples of the citizen philanthropist’s immediate impact."
- Footnotes: Online Outreach on a Budget – January Nonprofit Blog Carnival – "This month we spent some time collecting posts about nonprofit communications on a budget. Below you'll find a combination of great resources that were submitted, and information I've found useful in my own research on online outreach. So bookmark this post and take the time to apply this knowledge to marketing and communications at your organization – it's cheap (or free) and has worked for others!"
- Online Branded Communities: Misguided and Missing the Point – Marketing News Blog – This is an excellent review of best practices and case studies for online community management. Even though the authors (Kathy Baughman and Steve Hershberger) are focused on for-profit brands, the lessons ring true across sectors. "If you ask brand managers the purpose of online communities, the reply you’ll most often hear is “customer engagement.” Among marketers, this term is more prevalent than Frisbees at a dog beach. But the real question is this: Are brands providing meaningful and engaging experiences to their customers through their online communities? Our research on 135 online communities representing 45 major brands indicates that, with few exceptions, the answer is no."
- Idealware Field Guide to Software for Nonprofits by Laura Quinn in Computers & Internet – "What types of software should your nonprofit be using? It’s hard to even know even what types exist, let alone what might work for you. Through a friendly, easy-reference format, this book helps you pinpoint the types of software that can help your organization based on your needs and your level of technology savvy, and provides user-friendly summaries to demystify all the possible options.
The 84-page Field Guide includes an overview of 35 different types of software, helping you to understand what each is, how it fits in with your needs, how much you might expect to pay, and some of the most common vendors in the area."