Yesterday, I had the fun opportunity to present a webinar session with Allen Gunn of Aspiration in part of the TechSoup Talks series. I can’t believe we had to, and managed to, fit everything into just one hour, including questions/answers! There’s really so much to think about when getting started with social media and really, actively listening to the broader community that I’m happy, even if we only had an hour, that we had the chance to start conversations and hopefully provide enough resources for participants to go back to their teams, departments or organizations and start trying!
As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: “We Tweet; is anybody listening?”
In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably.
Our webinar defined the concept of a “social media listening dashboard”, describing how nonprofits can use free and low-cost services to track and stay notified about online communications that relate to their work and brand. We also discussed best practices for coordinating online communications and specific how-to’s to provide participants with the information they need to get started in their online listening.
If you missed the webinar, that’s okay! Use these links to access the conversation:
- All webinar resources
- Presentation slides
- Audio recording
- Audio & video recording
- Links to tools & info
Were you on the webinar and have a question that wasn’t answered? Did you review the links above and have ideas to share, other tools to recommend, or questions you want to ask? Leave a comment!
Did you miss yesterday’s @techsoup webinar from me & @aspirationtech on Social Media Listening Dashboards? Get it all: https://amysampleward.org/2010/04/23/webi…
RT @amyrsward: Did you miss yesterday’s @techsoup webinar from me & @aspirationtech on Social Media Listening Dashboards? Get it all: ht …
RT @amyrsward: Did you miss yesterday’s @techsoup webinar from me & @aspirationtech on Social Media Listening Dashboards? Get it all: ht …
RT @amyrsward: Did you miss yesterday’s @techsoup webinar from me & @aspirationtech on Social Media Listening Dashboards? Get it all: ht …
Amy, we’ve posted the unanswered questions here: http://forums.techsoup.org/cs/forums/p/30290/107129.aspx#107129
and would love it if you chime in on some of them. Great webinar btw and if you could pass this link on to Allen that would be great too!
Thanks, Jessica! This is great – I’ll definitely dive in and will share the link with Gunner.
Thank you! 🙂
Thanks for such an informative session. I’ve been playing around with Netvibes & found your dashboard to use as a resources. But I’m still pretty confused. Any chance of getting TechSoup to do a Netvibes tutorial?
Hi Becky-
Thanks for participating in the webinar – I’m glad it was useful for you. There’s also this post that may be helpful for you:
https://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/
I’ve volunteered, per the request in the webinar, to do a follow up that is just a walk through of building a dashboard so will keep you posted via the blog and my presentation calendar when one is scheduled:
https://amysampleward.org/presentations/2010-presentations/
Thanks again!