Great reads from around the web on April 21st

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 21st). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media’s Changing Landscape to Make A Profit – Online Fundraising, Advocacy, and Social Media – frogloop – I'm really looking forward to this conversation – what do you think? "Admit it – you don’t like when things that you are quite comfortable with suddenly change. As social networks try and become profitable they are experimenting with new ad models and trying to drive more traffic to increase ad revenue. Twitter’s beta advertising model via "Promoted Tweets" and Facebook’s new Fan Page “Like” button (which is replacing the “Become a Fan” button) is buzzing with critics’ opinions. Are these changes good for nonprofits bottom line too? The jury is out."
• From Social Entrepreneurship to Social Interpreneurship — Social Edge – There's a great post and conversation starter from Peter Deitz up on the Social Edge blog talking from social interpreneurship. "What is social interpreneurship you ask? I’m not entirely sure, in light of its classified nature, but I would hazard a guess that it’s two parts Internet, five parts Interaction, and ten parts Interdependence. Flipping through the Skoll World Forum program and rerunning the highlights in my head, I see evidence of social interpreneurship at every turn." Join the converstaion!
• Chris Brogan Talks Nonprofits and Trust Agents – netwitsthinktank.com – One of the basic best practices I am always talking about with organizations starting out with social media is to be a real person – not an "organization" online. Have real pictures and have real conversations. Here's a great video with Chris Brogan and next steps for being "real" online.
• Advice & Resources for Your Online Organizing Career – Check out this great round up from the presenters at the "Online Organizing – Career Night event that includes lessons, insights, and even job opportunities!
• Grizzard Communications Group – Free social media tools & the ‘experts’ who can’t answer “How?” – Eric has a great list of free social media tools to help you find content, monitor trends and much more! "In the last week, I attended both the NTEN Nonprofit Technology Conference and the AFP 2010 Conference. One problem that I saw in many social media sessions at both – and a problem that I see far too often at social media conferences, seminars, and How To sessions – is that speakers and panelists rarely provide tangible How To advice to people struggling to get started. They tell you you should do something, “Start up a Facebook Fan Page and start posting content interesting to your fans,” but regardless of how hard they are pushed, they rarely can say how to go about figuring out what content your fans find interesting or maybe even how to gain new fans."
• 10 Take-Aways from SXSW for Nonprofits — Nonprofit Geekery – Happy that I came across Matt Koltermann's wrap up from SXSW. It was a few weeks late but better than never! My favorite take away from this list: 4. Make sure your website behaves like an approachable and likable person. "The annual SXSW Interactive conference in Austin, TX—which brings together tech geeks, social media peeps, and other online folk—wrapped-up yesterday after five intense and inspirational days. I attended a bunch of sessions focused on how nonprofits, in particular, can take advantage of technology to meet their mission—here’s a short-list of ten things that really stuck."