Great reads from around the web on February 23rd

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 23rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."
• Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!
• The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The first phase of this database of nonprofit collaboration models (currently consisting of the 176 nominations deemed eligible for The Collaboration Prize in 2008) contains the information submitted by each nominator in response to specific questions about the nominated collaboration. Additional models of collaboration from The Collaboration Prize will be added soon. While the contents of the first phase are limited to data contained in the nominations submitted in 2008, the next phase of the database, to be launched in the next few months, will have an interactive component, whereby the existing data can be updated and the database can be expanded by adding new collaboration models that were not part of The Collaboration Prize project."
• Welcome to Kopernik – "Kopernik — www.thekopernik.org — a new non-profit venture that provides life-changing technology to the poor, launches today. Kopernik makes technology designed for the developing world accessible through the Internet and by harnessing the power of individual donations. Kopernik’s aim is to bring this technology to the poor in developing countries via the site, and link them to individuals willing to make a donation towards the purchase of the products. It is the brain-child of Ewa Wojkowska and Toshi Nakamura who have extensive experience in international development as UN staff members." Check it out!
• New Ideas for Promoting Physical Activity in London – "The Go London social innovation competition is a call for ideas on how to make London more active, the first of its kind to be energised by the groundswell of optimism surrounding London hosting the Olympic and Paralympic Games in 2012. It is a shared movement to create a city where physical activity is a normal part of Londoners lives and contributes to making London a more livable, sustainable and healthy city.

  The project aims to help improve activity levels of everyone by finding out what's already out there as well as asking people for their ideas on how they think London could become more active. In the same way that stories can come from anywhere to inspire others, and we'll hope to capture as many of these as possible, simple, life changing ideas can spring up too. Through the creative use of social media Go London hopes to capture as many of these ideas as possible."

• Facebook Causes: Not just for Individuals: ICT Hub Knowledgebase – The Knowledgebase from LASA is a great place to find articles on all kinds of topics related to technology for organizations. I wrote an article for them on how organizations are using Causes and it's now up. Visit the knowledgebase if you want to learn more about Causes but also head there to find some valuable resources on hardware, software, social media and more.