Tag Archive for 'innovation'

Interview: Kedar Iyer, PickyPolly

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I recently had the opportunity to connect with Kedar to learn about a new project to help users measure and manage their consumption, in effect encouraging them to control their environmental impact.  I found the project so interesting that I wanted to share it with you here in an interview, covering some key questions from Kedar.  There’s also a chance for you to provide your feedback, ideas, and even contribute!

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Kedar is an activist of sustainable living and collaborative creation. He is involved with BarCamp events, TwtrTales, a twitter based story writing project and Picky Polly. His learnings come from experiences that span an education in electronics and telecommunications, multi-cultural professional engagements in software development and communications, a business administration student life in pretty Paris and experiments in implementing technological solutions for social challenges.

Since turning vegetarian over a year ago due to self consciousness about the unsustainable nature of meat production, he has been trying to think of solutions that could better engage people to change their current habits for collective good.

Where did the idea for Picky Polly come from?

Since moving to Dubai over 3 years ago, I’ve observed that this city is the epitome of excessive consumption. UAE residents also have one of the largest ecological footprints on our planet. Using this behavior among residents as inspiration I felt compelled to do something about it.

Taking the lead from other measurement tools like the Google Power Meter that helps people take control of their energy usage and alter behavior, I felt mobile devices could act as an even more powerful tool in providing information and changing they way we shopped and used things in addition to household energy consumption.

Thus came along the idea of a personal ecological footprint measurement tool that helps people make better choices and transform lifestyles, Picky Polly.

What’s your goal for the new tool?

As a society we have largely stopped being picky about things we consume. But as co-inhabitants of this single planet we need to take more control and responsibility for the types of lives we lead. This consciousness and reason to change for our collective sustainability can only come from the awareness of our individual impact due to over consumption. Picky Polly aims to deliver that information for every item used by us and also help transform us by learning from our peers’ behaviors.

What’s different about Picky Polly from other “consumption + competition” tools people may have used before on facebook or elsewhere?

Numerous websites and mobile applications currently exist to help us get a rough idea of our ecological footprints by asking us questions to approximate our lifestyle patterns e.g. number of people in a household, distance driven in a month, miles flown in a year, vegetarian/ non-vegetarian, etc. These are good measuring tools in raising awareness about the ecological disaster that lies ahead, but they do not sufficiently motivate me to alter my behavior with using plastic bags at the corner store or buying a cup of coffee on my way into work or eating a burger from a popular fast-food chain. These are the kinds of purchases or behaviors, if changed will result in significantly larger social change.

I have not yet come across a robust and handy mobile solution that takes all the disparate pieces of information available to help people track their current impact and alter it based on self improvement, peer reviews and expert recommendations.

Picky Polly is simply an open and collaborative technological tool, firstly providing people a better way to measure themselves and secondly to provide relevant and contextual feedback (with incentives/ rewards) to alter their lifestyle patterns/ choices.

What are the implications of such a tool on our production-heavy consumption-driven society?

There are numerous way this tool can improve the way the consumption cycle of our society change. It is meant to work it’s way from the conscious measurement of people’s behavior.

  1. Social Change: Better inform people to make the right choices
  2. Information Transparency: Better labeling of products and inquiry into resource usage, labor use, toxics, health, etc
  3. Government policy: Rewarding citizens for their behavioral changes and better regulating toxic products.
  4. New product development: Helping businesses learn from changes in social behavior and better adapt products/ packaging to people’s sustainable needs.
  5. Community production: Encouraging entrepreneurs to find community solutions to meet the localized needs.

These are just some ways, that come my mind, Picky Polly can assist the different parties mentioned from its measurements of local lifestyle patterns.

What help could you use at this stage?

I am no expert in the field of sustainable living, rather a passionate fellow citizen of this world who could use help and collaboration from

  • the Netsquared community in the form of feedback on the idea,
  • experts in understanding the footprint life cycle consumables,
  • game designers to help design compelling social incentives,
  • 3. mobile application developers to build a robust prototype.

Additionally, I’m aware that such a project requires reasonable commitment of time from the above people and hence any financially support from a believer in the idea for the creation of a working prototype is also most welcome.

PS: Financers will of course be rewarded a stake in the eventually funded entity. :)

What else are you working on?

I’m also involved in TwtrTales, a project that would like to leverage the creative potential of twitter users in writing collaborative stories. This project has many similarities with Picky Polly, like co-creator credits, collaboration between participants and peer reviews which I’m learning more about as I go along.

How can readers get involved or follow your work?

I have recently started a Tumblog at www.pickypolly.com to document efforts by others providing practical information on sustainable living and to include podcasts with individuals and organizations that help make better everyday choices.

Additionally, I’m can be reached on Twitter, would also love to converse with you over email at kedar dot iyer at gmail.com or connect on LinkedIn.

Published on June 28, 2010 by Amy Sample Ward. 1 Comment

Oregon Foundation looking for a Million Dollar Idea

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Meyer Memorial Trust is a private foundation in Oregon, USA, that has a pioneering spirit and is always up to something new, different, and meaningful – plus it is quite near to my heart. I worked for the Chalkboard Project fresh out of university, a nonprofit organization founded and fueled by Foundations for a Better Oregon, a coalition of foundations in Oregon focused on collaborating to make a meaningful impact to issues in Oregon – in the case of the Chalkboard Project, that focus was on public education reform. Later in my career, I worked directly with MMT working closely with a dear friend, Marie Deatherage, focused on social media training and information for nonprofit organizations and developing Connec+ipedia, an open knowledge sharing site with information, data, people, and resources for foundations, nonprofits, government agencies, or anyone else working to better Oregon and beyond.

And now they are up to something again: MMT is looking for a million dollar idea to support!

More information is in the press release below – you can contact Marie with additional questions.

The foundation will collect the ideas from Oregonians on a forum on the web at ideas4oregon.org to commemorate MMT reaching $500 million in money distributed to tax exempt organizations, primarily in Oregon.

“Half a billion dollars in 28 years from the personal estate of one of Oregon’s leading entrepreneurs leaves a powerful legacy,” said MMT Board Chair Orcilia Forbes. “Our funds have helped make Oregonians healthier and better educated, provided greater access to social services and the arts and culture, strengthened the nonprofit sector and improved the environment for all who live and visit here.”

Meyer Memorial Trust is the largest private foundation in Oregon, established from Fred G. Meyer’s personal estate. It began operating in 1982 and anticipated awarding $5-$6 million a year. In fact, over the past five years, MMT distributed an average $28 million per year in grants and program-related investment loans, surpassing $500 million with its most recent awards. At the same time, its assets have grown from $120 million to about $600 million, after giving away $500 million.

“To mark this occasion, we prefer to look ahead, not back,” MMT CEO Doug Stamm said. “We’d like all Oregonians to join us in kicking off the next $500 million. We think that’s where Fred Meyer would want us to look.”

Stamm noted that the million dollar idea challenge supplements MMT’s existing grant programs and initiatives, rather than supplanting any ongoing funding.

This is the first time the foundation has asked for broad and direct public input in its grants process. “We’ve set a goal to make MMT a national model of a regional foundation,” Stamm said. “Foundations are beginning to open themselves up as never before, and we want to be a leader in that movement.”

Forbes said the onslaught of bad news that Oregonians have heard in recent months contributed to MMT’s public approach.

In November 2009, Oregon was identified as one of the 10 states in most fiscal peril by the Pew Center on the States. Unemployment remains among the highest levels in the nation, with many more underemployed and in dire financial straits. Recent revenue forecasts were $577 million below what was projected just a few months ago. The global reach of the recession hurts exporting states like Oregon more than other states. Sharp declines in construction severely affected Oregon’s wood products industry and the state experienced high tech manufacturing job losses in the recession.

In response to the economic crisis, during 2009 MMT expanded its grantmaking strategies to help nonprofit organizations survive the economic downturn by helping with core and general operating expenses. In addition, MMT made significant grants for emergency food, utilities, rent and foreclosure assistance, and increasing access to the Earned Income Tax Credit. Through these awards, along with its ongoing grants programs, the amount MMT distributed remained constant, despite a significant decline in the foundation’s own assets.

“While we know foundation resources alone are by no means sufficient to solve our region’s significant challenges, we believe that opportunities exist for MMT to jumpstart actions that will lead us to a brighter future,” Forbes said. “We are looking for ways to provide meaningful leverage that help create conditions that will lead Oregon to its next best place.”

“Oregon used to be a hotbed of energetic innovation,” Stamm said, “but we are at risk of begin caught up in contagious pessimism. Do we really want to keep pointing to the bottle bill as our last great shining moment?”

“We hope this idea forum will help change the conversation in the state from how bad things are to what can we do to make them better,” Forbes said. “Meyer Memorial Trust can’t solve Oregon’s problems, but we’re willing to step up and try to jumpstart us in a better direction.”

The forum asks visitors to identify what they think is the most pressing issue facing Oregon and to share their best ideas to address it.

Stamm hopes the web forum will attract ideas from all Oregonians, not just nonprofits.

“Oregon’s issues go far beyond what nonprofits do,” he said. “We need to move beyond our customary categorical thinking and invite everybody – business, government, communities, organizations, individuals – to work together to address the issues we face before it’s too late.”

“This is not a time for faint-hearted suggestions, it’s a time to think big,” Stamm said. “We want bold and innovative, entrepreneurial ideas… the kind Fred Meyer might have had.”

All content of the forum will be public, with comments and feedback on ideas welcomed, Forbes said. “We want Oregonians to get engaged with us.”

While idea challenges and social media contests are increasingly used by corporations, governments and in philanthropy, ideas4Oregon.org has a far larger potential fiscal reward than most.

Ideas can be submitted and commented on until July 13, 2010. After all ideas are in, MMT will use them to craft a Request for Proposals, inviting applications to make a case for funding from the $1 million.

“If we get more than one outstanding idea, we’ll consider making multiple awards,” Stamm said. “Because we’ve never tried this public format before, we can’t predict just how it will go, and need to be flexible enough to make the most of this opportunity.”

Meyer Memorial Trust is a private independent foundation resulting from Fred G. Meyer’s personal philanthropy and is not affiliated with Fred Meyer Inc., the retail enterprise.

Published on June 15, 2010 by Amy Sample Ward. 7 Comments

Project Spaces: A Format for Outcome-Driven Events

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This event format that I’m calling Project Spaces is a response to my experience and what I hear echoed throughout the “innovation” sector: that we have lots of opportunities to come together and people are excited to share and collaborate, but nothing ever “happens.”  Project Spaces is a format that includes a longer-term process instead of just one day and requires commitment, excitement and purpose in order to succeed.  If you are an organization or group that wants to catalyze and support community-generated projects or you are someone that wants to get involved, I hope this is a format you can take and run with.

Since co-authoring Social by Social last year, David Wilcox and I have had the opportunity to collaborate and facilitate various events for community and local government groups.  Most recently, we facilitated at the Transformed By You event put on by Medway and Kent County Councils as a jointly-supported event to look for new ways to do things with the community. Creating documentation for the event to share with those organizing and helping out on the day was the last push I needed to finally write up the process and approach for others to use, remix, and share.

The documentation explores Project Spaces conceptually as well as provides examples of how to hold a Project Spaces event.  And I want to share it with you, get your ideas, and start a long-term process of collaboratively improving and refining this model.

Check out the Project Spaces wiki.

Published on April 2, 2010 by Amy Sample Ward. 0 Comments

Great reads from around the web on February 23rd

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 23rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."
  • Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!
  • The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The first phase of this database of nonprofit collaboration models (currently consisting of the 176 nominations deemed eligible for The Collaboration Prize in 2008) contains the information submitted by each nominator in response to specific questions about the nominated collaboration. Additional models of collaboration from The Collaboration Prize will be added soon. While the contents of the first phase are limited to data contained in the nominations submitted in 2008, the next phase of the database, to be launched in the next few months, will have an interactive component, whereby the existing data can be updated and the database can be expanded by adding new collaboration models that were not part of The Collaboration Prize project."
  • Welcome to Kopernik – "Kopernik — www.thekopernik.org — a new non-profit venture that provides life-changing technology to the poor, launches today. Kopernik makes technology designed for the developing world accessible through the Internet and by harnessing the power of individual donations. Kopernik’s aim is to bring this technology to the poor in developing countries via the site, and link them to individuals willing to make a donation towards the purchase of the products. It is the brain-child of Ewa Wojkowska and Toshi Nakamura who have extensive experience in international development as UN staff members." Check it out!
  • New Ideas for Promoting Physical Activity in London – "The Go London social innovation competition is a call for ideas on how to make London more active, the first of its kind to be energised by the groundswell of optimism surrounding London hosting the Olympic and Paralympic Games in 2012. It is a shared movement to create a city where physical activity is a normal part of Londoners lives and contributes to making London a more livable, sustainable and healthy city.

    The project aims to help improve activity levels of everyone by finding out what's already out there as well as asking people for their ideas on how they think London could become more active. In the same way that stories can come from anywhere to inspire others, and we'll hope to capture as many of these as possible, simple, life changing ideas can spring up too. Through the creative use of social media Go London hopes to capture as many of these ideas as possible."

  • Facebook Causes: Not just for Individuals: ICT Hub Knowledgebase – The Knowledgebase from LASA is a great place to find articles on all kinds of topics related to technology for organizations. I wrote an article for them on how organizations are using Causes and it's now up. Visit the knowledgebase if you want to learn more about Causes but also head there to find some valuable resources on hardware, software, social media and more.
Published on February 23, 2010 by Amy Sample Ward. 1 Comment

Great reads from around the web on February 3rd

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 3rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Net2 Think Tank: Online Fundraising Lessons Learned | NetSquared – "The Facebook application Causes recently announced it hit the $20 Million mark in donations. The America's Giving Challenge from Case Foundation spurred $2.1 Million in donations for charities this past winter. But, despite these numbers, for most organizations and causes raising money via social media is still a hard thing to do. There are different rules and new opportunities with online fundraising and every platform or application comes with a different community and varying functionality. So, what have you learned from trying your hand at online fundraising? This month's Net2 Think Tank asks you to share a lesson learned from online fundraising."
  • Social Enterprise | GreenXchange: Crowdsourcing Social Innovation – Marcia Stepanek discusses the newly launched collaborative effort amongst diverse companies to create an open area for innovators and innovation. "Launched last week at the World Economic Forum in Davos, GreenXchange (GX) is a new Web-based knowledge exchange that is being spearheaded by 10 companies and social enterprises, including Nike, Best Buy, and Creative Commons, the San Francisco nonprofit that works to expand the range of creative works available for others to build upon legally and to share. Its seven other backers include Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, 2degrees, the Outdoor Industry Association, and nGenera, a corporate strategy think tank."
  • 10 must-read Facebook resources for non-profits – Ross McCulloch – Ross has a great collection of resources about using Facebook, including Pages vs Groups, adding paypal, examples and case studies. Whether you are already using Facebook for your organization or not, this is a good place to go to learn more about how to use the social networking platform to it's fullest.
  • Seth's Blog: Random rules for ideas worth spreading – Seth Godin shares a list of rules for those times you develop an idea worth spreading. My favorite rule: "Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it." Have you found any of these to be true in your own idea sharing and development? Which are best/worst?
  • 350.org: giving new meaning to “new organizing” | Working Wikily – This is a great case study about community organizing from the 350.org campaign. "A lightbulb went on in my head while I was listening to the PdF webinar last week that laid bare the machinery that made it possible for 350.org to achieve the most widespread day of political action in history back on October 24th. We’re still in the midst of examining the various threats that traditional “membership organizations” are facing and the story of 350’s success is one of the best illustrations I’ve seen yet of the new model. In the words of 350 organizer Phil Aroneanu, “It’s about concerned citizens who are looking for a meaningful way to engage. It doesn’t make sense to ask them to click once and that’s it. That’s not a believable theory of change. Building those [local] leaders is the secret to the way that we organize.”"
Published on February 3, 2010 by Amy Sample Ward. 0 Comments

Great reads from around the web on January 15th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Digital Media and Learning Competition: Applications now open! | NetSquared, an initiative of TechSoupGlobal.org – "The 3rd Digital Media and Learning Competition, from the MacArthur Foundation, is now accepting applications. In partnering with the White House, National Lab Day, and videogame makers Sony and EA, the Digital media and Learning Competitions has prizes up to $200,000 and is open to all kinds of innovative projects (including games) that make use of digital media for education and social change. Submissions close January 22, 2010."
  • » Your Mobile Giving by State – Wendy Harman at the American Red Cross has posted a map and data about the funds donated via texting "Haiti" to 90999 to support the victims in the Haiti earthquake crisis. It's really interesting as far as mobile fundraising, but also just that the ARC are able to gather, analyze and share data like this in close to real time. Thanks for all that you are doing, ARC!
  • 7 Things I learned From #Beth53 Fundraiser and PoST Class – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth shares some great lessons from the fundraising campaign she recently ran for her birthday. "This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class." My favorite lesson? 5.) Design for People To Self Organize!
  • After Copenhagen: Turning Activism Into Impact – Online Fundraising, Advocacy, and Social Media – frogloop – There's a great guest post up today from Michael Silberman on the Frogloop blog: "Going to the U.N. climate change conference in Copenhagen (COP15) was the closest I've come to a good strong punch in the gut — the type that makes you question much of what you once believed to be true. But it was also one of the best wake-up calls I could have asked for.

    …That means setting aside our shiny online tools and tactics long enough to ensure that we're using them to deliver real impact."

  • 1 vote can equal $1 million « Nonprofit Communications: Duck Call Blog – "Today is the first day people can vote in the final round of the Chase Community Giving contest on Facebook. Between now and January 22, people who add the application can vote up to five times for five individual charities. Much has been written criticizing the contest and the initial selection of 100 charities who already received $25,000 and are now vying for the grand prize of $1,000,000. But, despite the controversy in the first round of results, I think there are some positive lessons that can be learned for nonprofits of all sizes."
Published on January 15, 2010 by Amy Sample Ward. 3 Comments

Great reads from around the web on January 5th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 5th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
  • 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
  • Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
  • How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
  • Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."
Published on January 5, 2010 by Amy Sample Ward. 7 Comments

Great reads from around the web on December 15th

Published in roundup. 15 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , .

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • FT.com / Weekend columnists / Tim Harford – Perhaps microfinance isn’t such a big deal after all – "Last December, I showed some unwitting prescience by worrying about a backlash against microfinance, the practice of providing small loans – or perhaps savings products or insurance – to poor people. I fretted that there was little compelling evidence that it worked. A year later, the evidence is arriving and the backlash has begun. The Boston Globe published an article in September, subtitled, “Billions of dollars and a Nobel Prize later, it looks like ‘microlending’ doesn’t actually do much to fight poverty.” " – I'm interested to hear what you all think about this issue, especially now during the 'giving season.'
  • Open Source Is Dead! Long Live Open Source! | NTEN: The Nonprofit Technology Network – "That's right, I said it. Promise to read the rest of this before you send me hate mail, though. What I mean is that open source, as we knew it, is dead. For the last decade, what we've been talking about when we say "open source" is "open code" — a set of zeroes and ones that we can configure to our heart's desire."
  • Net2 Think Tank Round-Up: Best of 2009 | NetSquared, an initiative of TechSoupGlobal.org – Check out the diverse submissions to the December Net2 Think Tank that simply asked for the best blog posts of 2009! I'm sure there are some resources, conversations and pointers in here that are new to everyone.
  • What Matters Now eBook – Get the ebook now for free! "We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team."
  • Orchestras and Social Media Survey: Key Findings and Full Report | Dutch Perspective by Marc van Bree – "In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and organizations are generally enthusiastic. However, the efforts are far from organized and strategic. It seems many orchestras are dipping their feet in the social media pool, but do not have the policies, budgets, and metrics in place to effectively use the tools at their disposal, even if they do recognize the need for checks and balances."
Published on December 15, 2009 by Amy Sample Ward. 15 Comments

Social Innovation Camp at MPS09

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I’m capturing notes at the MyPublicServices event from PatientOpinion.  Use the tag #MPS09 to follow conversations and highlights from others at the event. This session is: Ideas, people and cold hard cash: why the way we make stuff happen is broken and how to fix it, from Anna Maybank at Social Innovation Camp.

Social Innovation Camp: the story so far.  Started with an idea two years ago that the web is important because it helps people organize for themselves and impacts how we make things work; but in order to make that happen you have to bring people together who are interested in making it real.  We are all about moving ideas into something that might work and do so by running competitions and weekend-long prototyping events.  Think about 5 things: what’s the problem, what technology you’ll use, design sustainability, how will people come to use it and how will you distribute it.  Award a prize to those that show most potential.  Have run 3 competitions so far with over 300 ideas submitted.

Note: the “I” in the following is my capture of Anna speaking.

What We’ve Learnt

1. From cliques to talent scouts

A great idea is nothing unless you have people to get it off the ground, and those people may be anyone with certain attributes:

  • people who can bring an insight
  • practical optimists, can see things being different in the future (have to go find them)

We need to move away from “social entrepreneurs” and “socail innovation” towards “solve problems” and “make stuff” so that it’s more accessible.  It took us a while to learn this!  The first competition we had a slick website and everything else and had barely any submissions.  So, we went to talk people about it.  We brought people together around the same kind of idea and the buzz in the room was incredible, people realized they didn’t have to just complain about something but about making things the way you want.  So, we learned from that and now are conversation driven.  Our competitions are talent scouted: we go out and talk to as many people as possible, run workshops and trainings and get people to think about what they might solve and then submit.  I think we pay a lot of lip service to “user centered design” and so on, but sometimes we are talking about many different worlds colliding and a number of them are very problem focused and then solution focused groups.  So, when you have top-down definition of what you’re interested in and then bottom up creation it doesn’t work.  Create a “tentacle-based” approach.

2. From paperwork to relationships

That’s a lot of work. Is it worth it to go talk to all of those people and so on?  What we are doing when we talent scout isn’t just about creating a pool of projects but about starting relationships.  Normal application processes are very good for people who are good at writing or following a system.  But, are proposal based approaches good for finding people who are going to start new things?  Instead, you start to build relationships with individuals – find interesting people and working with them in incremental ways and build trust. And then find people to support and fund; particularly important when funding entirely new things.  It’s hard for those people to say what their impact will be when it’s something so new, so it’s hard as a support organization to believe in the project.  But, as a support organization that knows you are an interesting implementer of good stuff, it’s easier to make the decision to support them.  We do this through scouting and in the weekends as they are high pressure and fund and collaborative so you can really, really see how people work.  I think the world works like this anyway, we just don’t admit it.  What we should be doing is appreciating that and design systems that take into consideration the ways humans work.  This is how the investment world works: based on relationships and trust.

3. From advisors to connectors

What’s next?  What do you need other than money?  We asked our prototype projects what else they need. The answer was they need advice.  Organizations that are trying to support people to do new things know this.  What I’m suggesting is 2 things: first, giving all the advice yourself is not efficient or entirely valuable, so you should grow a community around the ideas where they connect; and second, the advice you need as a radically new group/project is very different as there aren’t models or examples, so the only way these projects will work is by changing behavior… How comfortable we are with meeting people offline we only know online, how we share personal data, etc.  These changes will have to happen in order for these projects to work.  Rather than having standard business advice but a place where they can experiment.  The way we move from advisors to connectors is that at the weekends where we get the great ideas, we go out and try to find people who can help them and bring them there.  Building an audience around the 6 ideas for the weekend.  If you come to a weekend, you come out with a training experience.

4. From grants to venturing

How do we change the different ways we distribute money?  Not about finding people to give it to or the decision process, but the different financial instruments we could use.  Early stage ideas need early stage risk capital and there’s a gap in providing that.  Something to show that a really good radical idea has a good chance.  We also have to find new sustainable ways to fund projects. Fundraise, grant, spend – it’s not efficient.  Finally, a lot of new ideas, the newness is the business model.  It needs a different way to be funded.  Need finance that’s responsive to business models that aren’t charities or companies.

What might that look like?

What if we ran a larger SICamp process that formed small teams around packaged ideas and take teams of 2-3 people and choose 10 groups and each a 15,000 stipend wherein they come and work in a shared space for 3 months.  Set targets and help to accelerate project development and build community.  At the end of the 3 months we have a demo day with possible funders and we we take a finders fee and also pay-back for the 15,000 starter grant.  Potentially creating a sustainable way of starting projects and recycling your capital.  It already exists in projects like Y Combinator.  We think it would be interesting to start a Y Combinator for social projects here in the UK.

I don’t think that’s the answer to everything.  You have to design your support process around the people you are working with.  What can we do with groups like Kiva?  What if we used that system to find projects to fund?  Or what about KickStarter’s model with pledging/small contributions/crowdsourcing?  What if we applied that to the NHS?  4ip is already doing some of this stuff, too, and it’s really interesting.

This talk was inspired by lots of conversations with people who are looking for support for an idea AND interesting people and organizations looking for projects to support.  There has to be an opportunity there!

Published on November 26, 2009 by Amy Sample Ward. 2 Comments

Guest Post on Tactical Philanthropy: Causes, MySpace and ideablob

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Sean Stannard-Stockton has just posted my guest post on the Tactical Philanthropy blog.  You can read it and the comments on the blog here, it’s copied below.

“In recent days, Causes has left MySpace and IdeaBlob has shutdown. To some, these events were unimportant. In reaction to the Causes announcement, Economist bureau chief Matthew Bishop tweeted “Who knew it was on MySpace?” to which New York Times reporter Stephanie Strom tweeted back “No kidding.”

But to many people active in online social action communities, these events had deeper meaning. This is a guest post from Amy Sample Ward, NetSquared’s Global Community Development Manager.”

—–

There’s something in the wind, other than in-coming winter, that has my attention.  It’s something I can only wrap my mind around by talking to others and hope that this is a chance to further a very important conversation.

First, let’s start at the beginning:

Causes Leaves MySpace

Two weeks ago, Causes, the application that lets individuals and organizations campaign and fundraise, removed itself and all Causes-related content/data from MySpace.  (Read more about Causes leaving MySpace here.)

This separation came with no public announcement, either before the move or when it happened, except for a very short email sent a couple days beforehand to account administrators as a warning.  The message explained that Causes would be focusing on only providing service to the Facebook platform, encouraging any MySpace users that wanted to continue using the application to migrate, too.

and then…

ideablob Shuts Down

By now, you may have heard about the very abrupt closedown of ideablob, a competition and promotion platform for entrepreneurs.    Late last week, registered users, interested supporters and social changemakers participating in a funding competition were all greeted with the message below when visiting the ideablob website:

ideablobclose

Users (whether they were people with a project in the competition, those that had voted to support an idea, or were general registered users of the site) received no notice that the closure was coming, or even when it happened. The only bread crumbs to find were some business reports about Advanta declaring bankruptcy, like this one, that don’t even mention ideablob.

Here’s a bit of John Brennan‘s story (an ideablob member who was competition in the competition) from his comment on my original blog post:

“It’s upsetting that companies like this aren’t actually thinking or caring about the real people and ideas they are effecting. This week our idea was up for the sprint and in the top 3. Why did they even start the competition when they already were going through bankruptcy talks?”

and so…

The Conversation

What’s this mean to you as an activist, supporter, volunteer, changemaker, entrepreneur, innovator or *insert preferred title* online? Well, it means a lot.  We can see (and learn a valuable lesson about) the way current ecosystem of social media works in regards to transparency, data, and community.  To unpack this, let’s narrow in on each:

Transparency
The lack of communication about the actual decision, but more so in the lack of communication about the development, direction and intention of Causes and ideablob indicates that transparency isn’t a part of the package.  There are many who approach the online landscape with very different views than their offline business decisions.  For example, if ideablob or Causes were a product offline, and you were a funder, an investor, or a consumer/user of ideablob or Causes as offline products providing no integral communication, you would probably not have ever considered participating/consuming.   Just because you aren’t meeting offline, in real-time, in the same room with your supporters and the competitors in the ideablob competition, does not mean likewise that you do not need to know if the platform will even be around for your competition to finish.

The transparency issue is a steep mountain to climb with social media.  Unless you knew that ideablob was part of Advanta, and you were reading the business sections of the papers last week, you wouldn’t have had any idea ideablob was even considering discontinuing.  But, transparency is even more than this, and really is a part of the Data and Community, too.

Data
We can count our Twitter followers or how many people have commented on our blog post, or could have counted the number of supporters on Causes or voters on ideablob, but that doesn’t mean we connect with them.  Now that Causes removed itself, it’s content, and any related data from MySpace, organizations cannot connect with their supporters who were using Causes.  ideablob particpants are locked out from seeing any comments or feedback on their ideas.  The fact that access to data, whether it’s supporters’ email addresses, tracking actions taken, or anything else, is instantly gone should be a big alert bell to those working in a “networked” way via social media to grow their community. To connect with supporters, organizations and individuals working on projects will need to be sure that data gets back to them.

How are you encouraging your supporters all over the web to connect with you directly?  For example, when you post a message (whether it’s on Twitter, Facebook, or even Change.org) telling your supporters that you’re ramping up for some big news, a new project or something else, include a link where they can sign up with you to be on the email/announcement list.  When supporters sign a petition or take action on your organization’s behalf in social media platforms, include “thank you” and “learn more” links wherever possible that link to ways to connect directly with your organization, ensuring the contact information is in your database, not just Facebook’s.

Community
In the Causes move, the issues around community are very clearly focused on the different demographic groups represented on MySpace and Facebook.  With ideablob, it isn’t so much that groups are being separated/segregated, but entirely shut off.  These events raise many questions and flags about diversity, opportunity, and even corporate decision-making.  Communities on both platforms were clearly not part of the development and communications process, yet they were actively using the platform (for example, a grant from ideablob helped Epic Change implement a technology lab in a school in Tanzania).

What is the difference between a community actively using a platform and one actively involved in the evolution of the platform?  If a platform were to disappear, would the community be able to continue on?  Perhaps so if it had been active in the development and direction (or, perhaps that would indicate that the platform would be more unlikely to disappear or at least not without notice)?

What’s Next

I don’t necessarily want to call for the communities on MySpace or on ideablob to call for the return of the tools. We can see by the issues raised above that the platforms weren’t necessarily operating in the best ethos anyway.  But, I do want an arena for the communities to describe what they do want and be an integral part of the process to building and sustaining whatever that is.

How can this work? I can’t speak for others working in the “innovation sector,” but at NetSquared we can’t emphasize enough that our Community is what drives us – whether’s it’s online or offline.  Community feedback shapes everything from our goals to our website and everything in between.  We are able to work as a small team on the organization side because of the passionate, collaborative, dedicated Community.

For example, you can follow the website redesign process via the blog where the feedback and directives for the redesign, the people who stepped up to implement, and the step-by-step process have all been open and Community centered.  This isn’t about creating a new splash page, this is involving the users in the design of the Gallery where their Projects are housed, showcased and voted on; involving bloggers in the design of the collaborative sharing space they contribute to already; involving Community members in telling us both the bad stuff and the good stuff, so we can work to make it everything they want.  As another example, the Net Tuesday network is now up 56+ groups meeting every month around the world—a global network of events, bringing the NetSquared Community together offline—and growing in an entirely organic way.

That doesn’t mean NetSquared’s perfect, by any measure, but it does mean that a quick abandonment isn’t in store.  That also doesn’t mean that NetSquared is the *only* or the *best* place for absolutely everyone to find what they are looking for.  It is, though, one example of trying to make it work.

Your invitation:  Join this conversation.  Tell me what the recent Causes/ideablob announcements means for our sector and for you.  And share your ideas with your friends and colleagues to further the breadth of the conversation.  The more voices the better!  Here are some places to start:

  • Evaluate your use of social media tools: do you encourage your supporters on other platforms to register on your website, ensuring you have their contact details?
  • Evaluate your community: are you reaching a diverse community or operating in a silo?
  • Evaluate your relationship with developers: are you using tools that allow you to surface suggestions, ideas, and useful functionality for development? Do you know what the plans are for the tools you are using?
Published on November 16, 2009 by Amy Sample Ward. 0 Comments