To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Vivanista Hosts Question Session « Vivanista | Living Well. Doing Good. – "Have you ever wanted to ask a fundraising expert a question you just can’t get your arms around? Like ‘how many times can I invite my Facebook friends to a fundraising event before it’s considered spam?’ Or ‘do I really need spend the money for a back-up venue if my outdoor event falls on a date that it rarely rains?’ Well, now’s your chance! Starting  August 5th Layne Gray, Vivanista Founder, is going to answer 3 questions per week – submitted by you, and reply directly via video response. Ask her anything (it should probably relate in some way to fundraising or Vivanista, although she’ll most likely answer any questions about pugs whether you ask her or not). If she can’t answer it she’ll find an expert who can!"
• Facebook gets into texting game with Facebook Messenger — Tech News and Analysis – "Facebook has already started to supplant traditional email providers as a dominant way that people communicate online. And now the social networking giant is poised to delve even deeper into users’ messaging activity with a new mobile app with SMS-like functionality."
• KnowHow’s impact — Knowhow Nonprofit – Here's a great example of how you can reinvent the way your organization reports it's impact! And it doesn't have to cost a ton: this video is made with basic tools that are free to use. Have you made a video like this? Would love to see your other examples of annual reports that break the mold!
• Wikipedia Rolling Out Article Rating System – What Do You Think? – "Love it or hate it, you can't say Wikipedia is slow to innovate. The giant encyclopedia site announced this weekend that it will now roll-out site-wide an article rating system that allows page visitors to rate an entry on a scale of 1 to 5 on trustworthiness, objectivity, completeness and quality of writing. Article raters have the option of self-identifying as a subject matter expert for whatever article they rate."
• The Social Website: Integrating Social Media into Website Design and Function | NTEN – "If you're considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are many ways to “get social,” and so many reasons for doing so. Primarily, it's about creating a fundamentally engaging experience for the website visitor that brings them closer to your organization."

Bonnie’s reflections are up on her blog, too.

Writing this blog post also made me realize that I think even Bonnie and I have different views of the “Global Scale” project – and that’s just fine! I think people looking to ramp up/scale their work to different communities even if the geographic boundaries aren’t part of it, are people who should be engaged. Similarly, people working on projects/programs that are just in one part of the world but are trying to communicate them (especially if they are trying to elicit support from elsewhere) to people outside that region should be joining in and sharing their experiences. Etc. I really think there is a wide range of opportunities for finding value to contribute regardless of the work or organization someone is from.

With a name like that!

Naming anything can be a difficult task: you can over state or under sell, you can rely on jargon or be too vague. In this case, “global scale” meant something to us because we had context and our own definition. But it isn’t something, so we’re hearing from the current community members, that makes sense to them or connects as something relevant to their work. The name doesn’t match the purpose. We need a name we can all orient around, that captures the idea: it isn’t about working on global initiatives per se, but is instead about ramping up efforts and scaling impact to effect, at least eventually, a greater world.

Where do I fit?

We also want to ensure that the name and the language used on the wiki help answer the question of “where do I fit in all this” immediately to the community. We know many, many people that have ideas, experiences, and information to share on this topic, but when directed to the wiki they didn’t see how their work was relevant. Again, just because we have an understanding of the space, doesn’t mean it’s clear to others. We want to ensure that the entire community understands both what they can share and what they can learn from the wiki.

And we hope you’ll help us!

1. What names would you suggest? Maybe “Scaled Efforts” or “Scaling Impact” “International Outreach” or something else – we need your ideas!
2. What gets you thinking? What kinds of prompts or questions would help you start to think about this topic and help you identify how you can contribute?

(Photo credit: Flickr: ToastyKen)

Why Global Scale

Movement building is something I’m very passionate about, and I think we can truly make lasting social impact if more organizations, campaigns, and changemakers operated in a movement focused way, instead of investing resources and capacity into one-time efforts. Opening up the way we work, collaborating with others to further our reach, and inviting the community to take responsibility for success (by extending opportunities to contribute) all help us build movements and scale up our work.

Global Scale Purpose:

Bonnie and I were inspired by conversations with each other on and offline but knew there were many more people who should be involved in discussing, sharing and learning.  The Global Scale project aims to create a resource for NGO practitioners where guidelines, lessons learned, tips, links and other help for ‘scaling up’ effective programs can be found.

How to Contribute

Global Scale Discussion Group

This email group is intended as a conversation space to supplement and support the Global Scale Wiki. We recognize that some times it’s easier to share a link, talk about a concept, or participate in a discussion before jumping into a shared learning space like a wiki. So, share whatever you like on this list!

Join the email list (Google Group) today and introduce yourself!

Global Scale Wiki

With this wiki, we are aiming to create a resource for NGO practitioners where guidelines, lessons learned, tips, links and other help for ‘scaling up’ effective programs can be found.

Visit the wiki today and share your ideas and examples!

December Roundtable

This month’s NTEN Communications Roundtable focuses on communications struggles, lessons, and best practices for working internationally. Movement building, campaigning, and scaling programs and services across regions, borders, and countries is incredibly important to making lasting social impact. Bit it also comes with very real obstacles for communication: from translation and language barriers to cultural differences that may impact your programs or reception of your services.

• Date: December 7th
• Time: 10 am – 11 am PST

Register to join the roundtable call from NTEN!

Introducing the Global Scale wiki!

Bonnie Koenig and I have had some great conversations about how we have seen and how we have tackled scale in our work.  In those conversations, we realized that we probably had some good examples to share and case studies to provide; but we also realized that there were many, many more people we wanted to be having the conversation with! That’s what led us to start the Global Scale wiki, and we hope that you’ll join us…

With this wiki, we are aiming to create a resource for NGO practitioners where guidelines, lessons learned, tips, links and other help for ‘scaling up’ effective programs can be found.

Today, we’re hoping that by sharing this invitation via the blogosphere (and the corresponding tweets and emails) that you’ll share your ideas and enthusiasm with us – and join us on the wiki. Check out Bonnie’s announcement, too!

Join & Contribute

This wiki is a community learning space, where we recognize that we are all still learning, testing, and experimenting; and where we are all in a position to share and learn.  We hope you’ll take this as an open invitation to jump right in with your own case studies, lessons or best practices and also comment if there are questions you hope others can address.

Visit the Global Scale wiki to dive in today: http://globalscale.wikispaces.com

Looking forward to sharing with you there!

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• HOW TO: Turn Slacktivists into Activists with Social Media – "Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate their core volunteers and donors. There are some important social media strategies for transforming those one-click “slacktivists” into fully engaged activists. Here are five tips from some of the best in the non-profit business."
• In Effort to Boost Reliability, Wikipedia Looks to Experts – Digits – WSJ – "Wikipedia is teaming with universities in a bid to entice professors and their students to beef up its coverage of complicated public-policy topics — part of a move by the online encyclopedia to strengthen editing and fill in gaps in its articles. The Wikimedia Foundation, which finances and oversees the nonprofit site, received a $1.2 million grant from the Stanton Foundation to work with academic experts on Wikipedia articles related to public policy, which could include everything from political theory to legislative history and issues such as health reform and science. The goal is to get professors — and, in turn, their students — involved in producing more articles on public policy and improving the quality of the articles that already exist."
• The Next Generation of American Giving – Online Fundraising, Advocacy, and Social Media – frogloop – Here is a great guest post from Jocelyn Harmon on the Care2 Frogloop blog: "“Our donors are aging-out.” “We need to attract younger donors.” “We need to be on Facebook.” These are some of the common refrains I hear from nonprofits. It seems that everyone is trying to bring younger donors into the fold. But what does younger mean? Does it mean connecting with the Baby Boomers, creating a gateway to the Millenials, or both? And, how do you do it? Should you buy a list of 50 – 60 year olds, or should someone on your staff become savvier with email marketing and social media? A new study, by Convio, Edge Research and Sea Change Strategies, The Next Generation of American Giving: A study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures, answers these questions, and more. See an overview of the findings below."
• ChatRoulette : Web Ecology Project – "This paper represents an initial study of ChatRoulette.com, conducted between February 6th and 7th, 2010 by researchers in attendance at Web Ecology Camp III in Brooklyn, NY. We sampled 201 ChatRoulette sessions, noting characteristics such as group size and gender. We also conducted 30 brief interviews with users to inquire about their age, location, and frequency of ChatRoulette use."
• Twitter tactics – Louder.org.uk campaigning resources and info – "Twitter is growing at gigantic rate, experiencing 1,500% growth in the last year (for more stats see The State and Future of Twitter 2010). For those who are not converts it does seem to be the latest in a line of social media tools that everyone thinks you should be using. But what is in it for campaigners trying to bring about social change? Below sets out three main ways in which campaigners have already been using Twitter in their work to get you thinking and there are also three great examples to illustrate. Please add any experiences or thoughts of your own."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Social Media: What I Learned This Year | Millennial Marketing – Carol Phillips has a great post recapping what she learned about social media in 2009, including: "Effective use of Social Media requires enthusiasm and diligence." Read all of the lessons Carol learned – and I'd love to hear what you learned!
• NonProfit 2.0 UnConference and holiday discount | NetSquared, an initiative of TechSoupGlobal.org – NonProfit 2.0 Unconference is coming to Washington, D.C., February 12, 2010, and promises to be "more than just a conference on the next generation web." Plus, if you register soon you can get a 20% discount! Simply use "HolidayDiscount" when you register for the Nonprofit 2.0 Unconference here: http://nonprofit20.eventbrite.com/?discount=
• Yahoo! Will Kill MyBlogLog Next Month – "Five years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we're hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites." I've used MyBlogLog on this blog as a chance for readers visiting the website to be welcomed by the faces of fellow readers, and not just me; I think, as is explained in this article from ReadWriteWeb, that the MyBlogLog service opened the door to some very interesting uses of community data and will be watching the developments on its future closely.
• Fundraising Sources for Social Entrepreneurs – December 2009 Edition – "Each month Ashoka compiles a list of fundraising and other resources for Ashoka Fellows. These opportunities are typically open to all sorts of social entrepreneurs as well. Download the December 2009 version of this list here. (Also available in French and Spanish)."
• Wikispaces Blog " Blog Archive " How Non-Profits Are Using Wikis – The Wikispaces Blog has some great examples of organizations using wikis in their work. "This month, we bring you some great examples of how non-profits are using wikis. Read on to see how wikis help these organizations reach out to their communities, manage volunteers, create resources, and more."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• E-Commerce News: Customer Loyalty: If You Build a Branded Online Community, Will Customers Come? – "Despite the enormous popularity of peer-to-peer social networking, the adoption cycle for branded online communities has been relatively slow. That a growing number of consumer brands are transforming their existing static Web sites into interactive online communities is a trend that is not only recent, but also rapidly accelerating." What do you think? Do you have a branded online community for your organization or project? How did you ensure participation and membership?
• ProjectRSS for describing projects (part of the Open Philanthropy effort) – I've recently come across this project from John Brennan (@worldlyjohn on Twitter) and am interested in what you all think about it! "Open source software exists in the computer industry. Open architecture exists in the construction industry. Yet only recently has there been a push for standards in communication of the philanthropic industry. The time is now. Open Philanthropy is about sharing. Open Philanthropy is about community. Open Philanthropy is about working together to increase the size of the proverbial pie (not the piece)."
• The Report | Think Social – "This is a first draft of a longer effort dedicated to the study and advancement of developments in social media in the public interest that enable people to write history by acting online. It features concept definitions and examples for ten trends that we believe are shaping the use of social media in the public interest. We have compiled this list through interviews with public- and private-sector leaders; analysis of initiatives, organizations and government programs; reviews of industry and mainstream news coverage; and submissions from thousands of online participants."
• Five Social Media Fundraising Trends for 2009 – Beth's Blog: How Nonprofits Can Use Social Media – "Over the past six months, I've been collaborating on a book with Allison Fine, titled "The Networked Nonprofit" and we've been sifting through stories, research, and seeing many patterns. So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010."
• Miro Community – "Miro Community lets you bring together all the videos about a topic, a community, or product into one elegant website, no matter where the videos are hosted." GetMiro.com is an open-source, non-profit video player and podcast client, check out the tool here: http://getmiro.com

I think this has been a great experiment in eating our own dog food: the people who advocate for the use of social media, having to come together and work via social media.  Part of my post includes the three areas that I think are most crucial in achieving success of a project like this.

Some of the the hardest parts of the project so far for the organizer (Beth), from my perspective, include:

• Managing participation of topic-related experts as the list of participants grows over time (and perhaps after the most applicable topic for him or her passes):  As more attention is given to the project across the blogosphere and elsewhere, more people who want to contribute sign on to the wiki.  It’s great to get more people involved, but it can be difficult for an organizer to be managing so many different areas of interest and expertise once the project modules are underway.
• Maintaining a natural flow or progression of topics within the wiki:  Working wikily can sometimes mean that too many side conversations and tangents turn into stranded pages or that pages get started for a topic that seems important but folks lose track of it.  Maintaining an orderly flow of information has really kept this project wiki to a manageable and navigable resource.
• Making it easy for very busy people to contribute beneficial information and knowledge efficiently: If you create it, they won’t necessarily come. Or, if they do, they may not hang out long and contribute. People, even if they are the ‘experts’ in the topic, are busy. A very effective approach is to send an email or Twitter message (or any other tool you are using to ping the participants) that asks a specific question and links to the exact area where you want the information entered. Basically, think of ways to make it hard for your participants to NOT contribute!

What do you think?  Check out the full post on the SSIR blog and share your thoughts on projects you have participated in that required remote collaboration in a wiki, or other examples of eating your own dog food!

This is week 5, which focuses on: Online Community Engagement Strategy and Skills.  I weighed in today on the first two questions, including Do you really need a community? Or something else? and What questions do you need to ask to guide your online community building strategy?, and hope you’ll check it out!

Here is one of the examples I contributed today:

Sometimes the best online community for your organization’s members/network, is one that has more direct benefits for the community members, than you. I know that sounds backward at first, but let me explain…

Here’s an example: You are an organization that focuses on after school programs and alternative programs for elementary school students. You have a large base of volunteers who run the after school programs, including mentoring and homework help. Creating a place on your website that allows volunteers to talk to each other, post questions, provide answers (peer to peer learning), share ideas and success stories, and more, means the volunteers have access to a huge pool of support (which for volunteers usually means better retention) and networking.

At first, it may seem the organization doesn’t really get much from the network. But, with a network of volunteers who are engaged and supporting each other online, interested people to your programs can be more inclined to get involved, you have resources in that network like best practices and success stories to share with other organizations and can even find leaders in the group to help advise the organization on new programs or changes to existing practices.

So, what do you think?  Does your organization need an online community?  What questions do you ask yourself to help figure it out?  If you decide you do need a community, what questions do you ask to help shape its development?