To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Bernholz: Why Juno, Facebook and the rest won't change everything | Voluntary Sector Network | guardian.co.uk – "I recently asked "If this was as interesting as it gets for the web and philanthropy?" We tend to get very excited about new technologies, many of us love the latest gadgets, and we often associate the "web" with "new and different". But the reality is, as Clay Shirky has written, that these tools "don't get socially interesting until they get technologically boring". The embedding of knowledge sharing into online social networks such as on Facebook or the recently launched Jumo may be technologically 'iterative', but in terms of how we give, they may actually be a step backward."
• Engagement Ladders: Building Supporter Power – Online Fundraising, Advocacy, and Social Media – frogloop – "We, as social change organizations, exist to enable the power of our supporters. That is how change happens. Through getting thousands of people to take mass action. Through getting one person to pressure a decision maker. It is the power of our supporters, collective or individual, that we are trying to enable. That's why social change organizations exist–to leverage supporter power over time. We need to know the best way to use that power. Part of it is strategy–what kinds of actions need to happen? Marches? Politics? Direct service? And part of it is knowing what power our supporters possess so they can help us get those strategies enacted."
• The Zoetica Salon: A Peer Learning Community for Nonprofits and Social Media | Beth’s Blog – "I’m thrilled to announce that I’ll be co-hosting The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston, Kami Huyse, and Julie Pippert (the newest Zoetican) where almost 7,000 nonprofit leaders have been engaging in informal peer learning about nonprofits and social media. Our intent is to provide a space for just-in-time answers and share best practices at no charge."
• Facebook Co-Founder Launches Social Network for Social Good, Jumo [IMAGE] – "Today, users can start connecting with all their favorite social causes in one online sphere, as Facebook Co-founder Chris Hughes has launched his much-buzzed-about social network, Jumo." Have you tried Jumo? What do you think?
• Gates funded ViewChange.org launches to showcase development success | Future:Media:Change – "The Gates Foundation is continuing their promotion of stories of global development success through the launch of ViewChange.org this week. The multimedia platform is managed by Link TV and utilizes a back catalog of development-related videos as well as new content procured for the site. The website highlights progress in reducing hunger, poverty and disease in developing nations and is part of the Gates’ broader, “ Living Proof” campaign."
• Scanning for Good – How Nonprofits Can Use QR Codes | NetWitsThinkTank.com – "I’m sure you’ve noticed QR codes by now – those funny little black and white squares that are appearing on posters, business cards, and event lanyards everywhere. These next-gen bar codes are most often used by marketers who want to link to a website or landing page from a visual appeal. If you’re looking for a fun, interactive, easy-to-implement hook for your nonprofit’s next campaign, you might want to check out QR codes."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• How Women Use the Web [REPORT] – "In the “Women on the Web: How Women are Shaping the Internet (Internet)” report, comScore concludes that women are the digital mainstream, a group of savvy Internet explorers who are more engaged than their male counterparts, and are the primary drivers of online and group buying."
• Why Do You Participate in Twitter Chats? | Community Organizer 2.0 – "Why do people participate in Twitter chats? I’ve been thinking about that question a lot. I posed the question “what Twitter chats do you participate in and why?” on Twitter and Facebook. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people."
• Fire Your Marketing Manager and Hire A Community Manager – David Armano – The Conversation – Harvard Business Review – "Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a "social media director" and what that person should do. I'd like to dig a bit deeper into what this core function, necessary to create to what's becoming known as social engagement. I'll call the role the community manager."
• Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. It’s the nation’s leading progressive advocacy and campaign training program and it’s quietly and forcefully redefining the way campaigns are run and social change happens. Judith Freeman, one of the organization’s founders, worked on the new media strategy for the Obama campaign and is using those same tactics to train leaders from organizations like the NAACP and the Red Cross. We spoke to Ms. Freeman about what community organizing looks like in the 21st century."
• Where does Social Media belong on the Org Chart? — Global Neighbourhoods – When everyone wants a bit of the social media juice, having a strategy and usage policy become even more important. Interested to hear how organizations are dealing with this issue!
• The Nonprofit Social Media Decision Guide | Idealware – "Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership with the New Organizing Institute, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research. And through the included Consultant Directory, you can find a professional to help define and implement your strategy."