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Like last time, I mentioned that I’d share some blog posts and data for those that want to dive in deeper to this conversation. Here are a few posts to get you thinking about platforms you may not yet be using:

• A Primer on Social Media Demographics in 2013 from Business Insider
• Here’s Where Teens are Going Instead of Facebook from Forbes
• Instagram, Vine, and the Evolution of Social Media from Pew Research
• 2013 Mobile Growth Stats (infographic) from digitalbuzz

What new platforms (new to you or new to the world) are on your list to try in 2014? Where do you see your community going and what kinds of tools are they using?

Listen to the show and subscribe to the weekly episodes via iTunes!

On today’s show, I mentioned that I would share various sources for data on social platforms. Here’s a short list for posts that have both commentary and data:

• Facebook stats and leading brands
• Overview infographic for some of the leading social platforms
• Key data points to rethink your strategy from Fast Company
• Discussion on the changing demographics of Facebook (as mentioned on the show!)
• Interesting data on Facebook usage from Slate
• Data on Twitter, LinkedIn, and Facebook

Join us in January to talk about emerging platforms like Instagram and Snapchat!

Slideshare

I use Slideshare for my presentations and other workshop or training materials. It’s easy to use, and it makes archiving and sharing materials with attendees really simple. Column Five has a new infographic about Slideshare user data with some interesting highlights. First and very striking is the 3 billion slideviews/month number! Slideshare reminds me of YouTube in that many nonprofits and even individuals use YouTube as the online storage space for videos that they plan to embed on their website or blog and otherwise share across the web. You benefit by storing the videos in a public and popular place so those that aren’t already watching your website can still come across your video and get engaged. Slideshare, with that many views, is serving a similar purpose where users are uploading content to be stored on Slideshare that they intend to embed or share elsewhere but benefit from those on the platform coming across the material and learning more.

Another highlight is the organic search traffic that nonprofit should take more advantage of. Have you spent days putting together a presentation for your board or a potential funder that highlights your work and impact? Maybe outlines how a new program is going to make a specific change to your community or the world. Putting that presentation on Slideshare where the title and the slide material can be indexed for searches means the next time I’m online searching for “important programs to end homelessness in NYC” I find your slides, your ideas, and ways to get involved with your organization.

It’s also noteworthy the high percentage of business and organizational leaders using Slideshare. Even more reason to expect that those coming across your material there to be potential partners, donors, or volunteers. There is no need to highlight specific case studies here as Beth Kanter has, of course, already ccreated a great list!

Pinterest

wishpond’s new infographic on Pinterest user data has some interesting data but I also know far more organizations experimenting with Pinterest or even using it well already. The first thing that struck me about the Pinterest data is the stat 80% of pins are actually repinned from another board. It’s really similar to the high percentage of content on Tumblr that’s reblogged from another blog. Couple that stat with nearly 84% of the time pinning content and what that really tells me is users enjoy the site and they enjoy sharing and collecting content; they do not, however, probably want to leave the site just to look at your website.

According to the infographic, 57% of the content on Pinterest is also food related! Considering all these dynamics, I think City of Hope’s shared board collecting recipes for mushrooms as part of the Mushrooms for Hope campaign is right on target. It’s a great example of creating content that is mission-supporting, true to the audience and platform, and really creates great opportunities for people to have interaction with the organization that is valuable to them and not just part of an ask.

Are you using Slideshare or Pinterest?

How is your organization creating or sharing content on these platforms? Would love to hear your lessons and stories!

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• The Rise Of Women In Tech | MBA Online – “It’s time for the old adage that women neither like nor do well in math and science be put to rest …The benefits for women who enter tech are hard to deny. They experience smaller wage gaps due to gender than women in other industries. But the relationship between women and tech companies isn’t one-sided – the companies get some nice perks, too. Companies whose boards of directors contain 3 or more female members had higher returns on sales, returns on investments and returns on equity. The infographic below delves deeper into how the phenomenon of women in tech is on the rise.”
• Social Media for Social Good [Infographic] – “In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering.”
• A new study asks: Should the nonprofit and charitable sectors engage in political activity? : Bright+3 – “Should nonprofits engage in political activity on issues that broadly impact the nonprofit sector? That’s one question posed by a new study, Beyond The Cause: The Art and Science of Advocacy, and the conclusion is, well, inconclusive. It turns out that there just isn’t much consensus across the sector on this very basic – if difficult – question.”
• It’s official: News consumption is all about social and mobile — Tech News and Analysis – “New research from the Pew Center into news consumption habits shows that the impact of mobile and social continues to grow. Almost twice as many users got news from a mobile device compared with 2010, and almost three times as many got news from a social network.” Where do you get your news?
• ROI: How Infographics Can Help Your Business [Infographic] | Social Media Today – “With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers posted our checklist on their own blogs, and over 2000 people downloaded the checklist as a reference to use in their own social media strategy. To showcase our results, we decided to create an infographic to demonstrate the ROI (Return on Infographics) and results we experienced.”

Location: Lexington, KY

Topic: Community-Driven Planning: Creating a Social Media Strategy

Description: This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters. These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization.

Topic: Strong Connections: Linking Strategy, Goals and Metrics

Description: When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact.

Topic: Social Media Boundaries: Personal/Personnel Policy

Description: As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our community members? How do we respond to attacks, opportunities, and over-shares online? When does over-sharing hurt the community? When should you share your own personal stories as a manager, or personally reach out to community members? Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Every community manager wonders when and how to professionally cultivate leaders and members to create a thriving community while still being personal. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

Topic: Social Media Done Right in 30 Minutes/Day

Description:  Even if you have only 30 minutes for social media in each day you can use these methods to be strategic and make the most of your engagement. From content planning to really listening online, you’ll find that the more you look for ways to interact, instead of broadcast, the more you can do with those 30 minutes.

Topic: Social Media ROI

Description:  Whether you’re raising money online directly or building connections to foster potential donors, social media is a growing space for fundraising. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments. This session will explore the basics of measuring the return on investment you make in all technology, and provide an overview of the changing [increasing] fundraising landscape online.

Related Links: Kentucky Nonprofits website

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• How to Prepare Your Community for a Major Change « The Community Manager – "Change: it’s the one constant in life. Whether you’re introducing a change in ownership, new staff, policy change, technical update, or something else, community members sometimes resist change. Usually, they’re afraid of repercussions that could affect the community they care so much about—so, it comes from a “good place.” That being said, their fears and frustrations can create chaos, and part of your job as community manager is to make transitions as smooth and drama-free as possible. Follow these steps to turn your announcement from a sign of the apocalypse into a community-building win they thank you for."
• Interactive: How America Gives – How America Gives – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – The Chronicle of Philanthropy has launched a great new tool: an interactive map of giving data in the US. You can look at total contributions, contributions by household, discretionary income by household, and percentage of income given by household at the national, state, county, and local level.
• Survey says: Most noprofiteers blend their personal/professional brands | Big Duck – "Last week I had the joy of presenting a workshop with the fabulous Danielle Brigida of the National Wildlife Federation at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC. To gear up for our session on "Mixing Business and Pleasure: Managing Your Personal Brand in Social Media," we asked nonprofiteers (readers like you!) to respond to a quick survey about their own behaviors. We heard from 209 nonprofit staff, consultants, and the people who love us–and some of the results suprised us. While not scientific, the survey offers some interesting insights and we highlighted the key findings in our presentation (included in the slides below and online here). Here are some of those insights…"
• e.politics: online advocacy tools & tactics » How a Twitter Rapid Response Campaign Helped Susan Sarandon ‘Get’ Paid Sick Days – "A coalition of diverse organizations in New York City has banded together to escalate the conversation regarding paid sick days for workers, with an emphasis on getting the NY City Council to pass legislation mandating paid sick days. So far, Council Speaker Christine Quinn has not called for a vote on this issue. But now, it just may happen — after the coaltion (with a little help from their friends) gave us an impromptu course in how to run online rapid response."
• Direct Energy | Direct Energy Contest | Reduce Your Use for GoodReduce Your Use – "Nonprofits, you know it: small changes can make a big difference. At Direct Energy, we’re committed to using our energy expertise to make a difference in people’s lives — so we’re donating up to $100,000 to nonprofits like you to help reduce energy use. Just make a short video of two minutes or less showing us the good work you do in your community. Acceptable submission formats include Windows Media, Quick Time and MPEG (files ending in .wmv, .avi, .mov, .mpg or .mp4). Be passionate. Be creative. Be concise. Tell us about your organization and its vision, how the small things you do make a big difference and why it’s so important that you continue your mission."

Location: NY, NY

Topic: Social Media and Philanthropy

Description: This private session with PIF staff will explore the options and opportunities for philanthropic organizations using social media to build their reputation, support the community, and contribute to the general knowledge and impact of the sector.

Related Links: PIP

We will be talking about social media and nonprofits, from using Twitter to fundraising. Join us by listening live and sharing your comments, questions, and feedback. I’d love to hear from you!

Listen live or archive:

• On Friday at 1pm: Talking Alternative Radio, Fridays, 1-2PM Eastern
• Archive: Subscribe on iTunes and listen anytime, anyplace on the device of your choice
• Follow along on Twitter using #NonprofitRadio

Join the 100th Episode of Tony Martignetti Nonprofit Radio

Tony is turning the 100th show over to the community: You choose the questions! And we’re giving away cool stuff to those who listen live and archive.

What do you want to ask me? I told Tony that I’ll take on all social media questions for listeners’ charities. What’s your question? We’re up to it!

We want your questions in advance. Comment on this blog post or on Tony’s, use the LinkedIn group or Facebook page or Twitter.

The whole show is devoted to using social media and social networks to help you reach your supporters and draw them close to your work.

The regular contributors will also be on hand talking about social media! Scott Koegler on technology; Maria Semple on prospect research; and Gene Takagi & Emily Chan on legal. All these areas relate to your social networks and the social media properties and our team will share their ideas, as they do every month.

We’ll also give out prizes to live and archive listeners. I’ve donated a bunch of NTEN books and swag, and Tony’ll give away his book and free consulting hours, in Planned Giving and Charity Registration.

Check us out live on July 13th at 1 o’clock eastern. Or subscribe on iTunes to catch the archive.