To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Advertising Lab: Farmers Insurance Insures Farmville Farms – The “real world” and the virtual world are coming ever-more integrated! Do you have insurance? “Saw this blimp on Farmville’s spash screen today. It turns out that “The Farmers [Insurance] in-game integration will use the likeness of its Farmers Insurance Airship, a 246-foot long Zeppelin. When players place the Farmers Airship on their farm, they receive free “wither protection” for the crops on their virtual farm. In a nod to the security that Farmers Insurance offer its customers, this protection means players crops won’t wither for the 10 days of the promotion.””
• Photographs, Digital Rights & Social Media Events | Geoff Livingston’s Blog – Geoff shares a recent example of his attendance at an event where he was photographed and his images shared. Do you have examples on this topic, has this happened to you? And where you stand on the discussion of copyright, digital rights, online content sharing and intellectual property? Really looking forward to hearing your responses!
• Facebook in Online Privacy Breach; Applications Transmitting Identifying Information – WSJ.com – “Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.”
• Lasa launches Big Society online survey – “The charity Lasa is conducting an online survey, called Big Society, Big Deal? Lasa’s research will explore what third sector organisations in the UK think about the coalition government’s Big Society policy, how they think it will affect their funding and change the way they work with other charities. Charities wishing to take part in the survey have until 5pm on Wednesday 27 October to complete the questionnaire, which aims to discover whether the Big Society policy represents an opportunity or a threat to the third sector.”
• Social Media –– Revolutionary Movement or Enabler of “Slacktivism”? : Center for Social Innovation (CSI) – “Many of us enjoy a good debate, and there’s an important one playing out on our doorstep. Some people say we’re in the midst of a revolution where the new tools of social media are reinventing social activism in vital ways. Others say that social media is a fad that does little more than enable “slacktivism”—that is, engaging in activities (mostly mouse-clicking) that make you feel like you’re doing good but actually amount to very little real change. Where do you stand?”
• SXSW Interactive Festival Non Profit Scholarship Program | SXSW.com – “The SXSW Interactive Festival brings together an eclectic mix of technologists, new media industry professionals, creative thinkers and marketing experts to launch new ideas and solutions into the marketplace. Attendees find inspiration, new business partners, and learn new concepts to take their work to the next level. For 2011, SXSW is proud to add a new scholarship program to make it easier for non profits to be part of the excitement of March in Austin.” – I am so happy to see this scholarship and hope that it ensures more nonprofits are on stage, in the hallway, and part of the vibrant conversations that SXSW is so known for!

From Lee Bryant:

KM = sense making.  We are currently suffering from filter failure; which means the need to help people navigate and work within this world is really huge; we need skilled sense makers!

KM is about helping people make better decisions

KM has a purpose, skills/values/practices related to it have a real purpose today – but why are we not succeeding? why is there not a bigger impact on organizations today?

• km has dysfunctional relationship with IT
• km people are not the IT people and the IT people are not part of the KM development process
• km people need to have more confidence and either find budets or other people with budgets so that they aren’t dependent on IT dept

Where does km sit within in the org? how much influence does it have?

Value of knowledge is contextual and relative – trying to give it value is a mistake; instead focus on the value of having it and sharing it. We need to free up knowledge in order to have healthier networks to work with.

Structure emerges with content – not the other way around. There’s a great deal of misunderstanding about psychology, human nature, and incentives.

Let’s take a critical view of process: “Process is a response to prior stupidity.”

Follow #KMUK10 on Twitter throughout today and tomorrow for more highlights that emerge from the conference!

Amy Sample Ward’s Version of RSS

Why?

This is just a starting place. There are other places you can go to find more blogs and resources as well, like Alltop and even WeAreMedia.  So, why did I do this? I want to help support those just starting to investigate the options of social technologies for social change work, as well as give something back to those already invested and contributing to the community.  Opening up my RSS reader (well, except for my mom’s blog and that kind of thing!) is something I have wanted to do for a while because it

1. provides an opportunity for me to offer a bit of value back to the larger tech+change community that is so valuable to me
2. is aligned with my core values of collaboration and sharing
3. creates a chance to improve this collection of feeds by and with my community

What?

My public RSS reader is built on Netvibes, which is a free, web-based RSS reader.  This is a place to find blogs or RSS feeds from research or organizational websites – all focused on the large intersection of social technologies and social benefit work.  This is free to use and publicly accessible.  As you will see, it has many different tabs to try to help with the information overload of juggling so many great content sources.  Check it out!

Join me!

I would love for you to visit the public RSS reader, but even more so, I would love for you to suggest feeds that should be part of it! You can either comment on the News & Resources page, or email me with your suggestions.