To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – The Buzz Bin – "In my ten years of working with corporate communications and marketing pros across Fortune 500, small to medium sized organizations, I have come across two specific types of organizations: i) organizations that have a culture of learning, collaboration and hence find ways to increase efficiencies and ii) companies that have the same beliefs but those beliefs never made it past the MISSION STATEMENT.  I have no problem against the latter as long as you are positively affecting the company’s bottom line and meeting your goals but I do have a few things to say to social media strategists who have been hired to do their job but end up spending more time just wrestling within their office corridors to go “social.”"
• Microsites for Nonprofits: Your Questions Answered | NTEN – "What do you do when you want to give extra publicity to a specific cause or campaign? Featuring one campaign too prominently could distract from other things. If you don't feature your campaign enough, it could get lost in the mix. So what's the solution? One proven method quickly growing in popularity is the microsite. A microsite is a mini-website, generally two to four pages, focused on a specific topic or campaign. These mini-websites are usually graphic-heavy and have very straightforward, action-oriented copy. Actions can include making donations, social media sharing, signing a petition, and more. Microsites can also promote dynamic content."
• Why Being Good Enough Is Never Enough on the Internet – Forbes – This is an important post I think everyone should read! Thanks to Deanna Zandt for being so thoughtful and smart in her analysis: "Let’s break down why the meritocracy myth is both so pervasive and problematic. The Internet is indeed a blank canvas in many ways. The egalitarian nature of the web as platform — for example, technically, no link or traffic is prioritized over another — makes it easier to connect people and ideas that were previously isolated. In the early days of the web, it was stunningly clear to most of us that we could do whatever we wanted, and that freedom was intoxicating. What we weren’t paying attention to was how we brought the advantages we carry in our offline lives– often defined by race, gender, class, and now, technological access and skill– to that blank canvas."
• Ushahidi and the Long Tail of Mapping for Social Change | TechPresident – I couldn't agree more with David's post and analysis of DeadUshahidi, a directory of "dead" installations of the open source Ushahidi mapping platform. Read the full post to hear both David's take, and suggestions for success from Patrick Meier. "DeadUshahidi’s mocking tone towards maps it deems ineffective, without any understanding of the goals of the groups behind them, is problematic. Moreover, mocking people or organizations whose maps don’t succeed hardly seems noble, and could even deter experimentation. In Silicon Valley, they say they celebrate failures and their lessons as key to a culture of innovation and success. While its intentions are ultimately good, it is hard to see how DeadUshahidi fosters such a culture in the world of crisis management."
• Millennial Presence in the Media | Mobilize.org – Did you read the list from ABC4.com of 8 characteristics of Millennials? I think Nathan has a great post here highlighting how off the mark some of those "characteristics" are, especially the idea that all Millennials would be considered Socialists! What do you think?

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• YouTube Goes Fully Social And Challenges Facebook | Community Organizer 2.0 – "Today, YouTube announced that every single YouTube channel now comes equipped with a moderator feature. It’s an incredibly exciting step to see YouTube becoming fully social. The moderator feature allows any channel to ask for ideas, questions, or suggestions from the community..right from your YouTube channel. Users may vote the crowdsourced ideas up or down. By integrating Google moderator, YouTube has brought real time engagement features into play and made it 100% more engaging."
• Explaining racial differences in attitudes towards government use of social media | Pew Research Center's Internet & American Life Project – "Last week a reporter from the New York Times read our recent Government Online report and emailed me with a question—how did I explain the disparity between African-Americans' and Hispanics' views of the importance of government social media versus whites? Did I think it had anything to do with minorities being more trusting of the government during the Obama era? Since my reply got pared down due to space constraints, I’m reproducing my response to his query in full below."
• The new JustGiving Facebook app is here « JustGiving blog – JustGiving has a new facebook application out! It launches alongside the current JustGiving application for Facebook which was launched in 2007, which has seen over a half million users – and over 139,000 active in the past month – and over 9500 fans. The JustGiving team is always great about sharing stories, lessons, and insights – so I'll be watching to see how this new tool goes!
• Wild Apricot Blog : Make Your Own Infographic – "Infographics are to data what storytelling is to an annual report: a more engaging way to help bring attention and understanding to your nonprofit’s cause. Yesterday we looked at an interesting infographic that suggested a new way to view your volunteers. Today, let’s look at infographics in general – and resources to help your nonprofit get started on making your own."
• Minnesota Open Idea: Crowdsourcing Contest For Social Change Done Right | Beth’s Blog – "The Minnesota Open Idea is an example of an online social good contest that works. It combines expert judging with popular vote, online strategy with good old fashion off line organizing, links objectives to a theory of change, and incorporates a fun and engaging way for people to learn about and take action on a timely community problem. In this interview, Jennifer Ford Reedy, VP for Strategy and Knowledge Management, at the Minnesota Community Foundation shares the how they designed this online social good contest for success."