About the event:

Already Twitter, Facebook, and the rest are revolutionizing the business and marketing of social impact.  Every day, it seems, another grassroots effort testifies to these platforms and their ability to spread a message to thousands, even millions.  Followers become funders, messages become movements, and social networks beget social change.  (They can even help elect a new president.)

On Wednesday, April 8th, we are convening a panel of experts and high-impact entrepreneurs at MIT to ask, How does the speed and reach of social media alter the formulas for successful social impact?  What happens when marketing evolves from broadcast to conversation, fundraising changes from large donors to e-microdonations, or collaboration moves from sweaty basements to vast social networks?