To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites. The Analytics Challenge is a ½ day event at X Change conference on September 13th. Semphonic President and Conference Founder Gary Angel says " What a gift to have the best minds in the industry to work together and the big bonus is helping 2 chosen non-profit organizations."" Apply today!
• Twive and Receive Reveals the Top 20 Most Generous Cities & Who Would Win In A Fight Between the Hulk and a Kitten | Razoo Media Room – "Julie Nations, the Executive Director of The Ellie Fund said “It’s been the best communications outreach program we’ve ever done. Like every nonprofit, we wanted that prize money, but this was a bigger opportunity. It got us using social media in a way we hadn’t before, and our supporters loved it. This was a real chance to harness social media across all platforms. We reached out to people we’ve never met and got them onboard. Martin Luther King Jr. said ‘Everybody can be great because everybody can give.’ I say everybody can be great because everybody can Twive!”"
• What Are We Accomplishing and How Do We Know? | NTEN – Here's a great run-down from Amy Luckey of the process to use in exploring and evaluating your organization's impact. And she uses NTEN as an example so you can see all the work we've been doing to figure this out for our strategic plan, too: "What does your organization do?" That is a question most nonprofit folks can answer pretty easily. We have our elevator pitches ready to go. "What is your organization accomplishing?" Now that's a different question, one that's not as simple to answer for most of us. It's also one that is increasingly being asked by potential donors big and small.
• 7 Social Media experiments we tried with the 99% Power Coalition | NetSquared, an initiative of TechSoupGlobal.org – Joe Solomon does a great job sharing the tools, tactics, and mini-campaigns used in the recent 99% Power Campaign. I don't necessarily agree with all the tactics, but I SO appreciate him sharing their work! What do you think? Would love to hear your thoughts.
• 75% of Young Adults Gave to Charity Last Year, Study Finds – News – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – The new Millennial Donor Survey is out! "Charities rarely make deliberate efforts to solicit young adults because they think people in their 20s and early 30s are unlikely to give. But a new survey of more than 6,500 people ages 20 to 35 shows they are inclined to give—and are more than willing to ask their friends and relatives to do the same—when they feel passionately about a cause. About 75 percent of young people who provided data for the 2012 Millennial Impact Report said they gave money to a nonprofit in 2011, while 70 percent said they have helped solicit donations by encouraging colleagues and others to support a cause."
• Case Study: Feeding America and the Spark Generator | Call2Action – Great case study about Feeding America's recent multi-channel campaign: "Feeding America is the nation's leading domestic hunger-relief charity. They work in tandem with a nationwide network of member food banks in the fight to end hunger. Their annual September campaign, Hunger Action Month, is a massive effort to educate communities on the scope of hunger issues in the United States and empower them to take action. Feeding America has utilized numerous Call2Action Sparks. This time, they had a variety of videos featuring well-known celebrities like Matt Damon, Taye Diggs, and Ana Ortiz. They were looking to harness the power of all the local food banks' (over 200) online communities."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• This is What a Librarian Looks Like – I love this example of a Tumblr blog used for a perspective-changing campaign. It's a great case study of how individuals and start and drive a campaign and the way that a concept can translate across cultures and countries.
• 12 Digital Fundraising Trends for 2012 – "Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year." Check out the 12 Trends, from Personalized Video Thanking to Ebooks to Digital Fundraising Staffing!
• NTEN’s Technology Leadership Academy Returns for 2012 – "We're excited to announce that the Technology Leadership Academy is returning in 2012. Even better, thanks to the generous support of Google and the Andrew W. Mellon Foundation, we're able to offer the Academy at no charge to qualifying organizations. The Academy gets at the very heart of what NTEN does. We believe that with improved tech leadership, nonprofits like yours will provide more and better programs, inspire more communities, and involve more volunteers to share their time." The deadline to apply for the next learning group is February 24th!
• Digital Storytelling Challenge from TechSoup – "TechSoup’s annual Digital Storytelling Challenge (TSDigs), powered by Lights. Camera. Help., combines professional instruction and friendly competition into a hands-on media-making project." Learn more about the various educational programs planned and how to submit either your one minute video or five photo presentation to the competition!
• INFOGRAPHIC: The Rise of the Planet of the Apps | App Annie – This infographic and accompanying data is a great overview of the changing landscape of mobile applications around the world. It's also a great example of how infographics can help illustrate data, but coupling them with more complete narrative can ensure readers really understand what the data is saying.
• 2011 Online Giving Report – “'2011 did not have the 35% year-over-year growth rate in online giving that happened in 2010, but online fundraising did not lose its mojo,' said Steve MacLaughlin, co-author of the Report and Blackbaud’s director of Internet solutions. 'Every sector in the analysis has had double-digit growth since 2009, but as with all large numbers, the bigger the overall percentage gets, the slower it tends to grow.'In 2011, online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis. International Affairs is the only sector that didn’t experience positive growth in 2011, due to the tremendous amount of online giving in 2010 in response to the Haiti earthquake. When these organizations are included in the analysis the overall online fundraising growth rate drops to 0.3%."

Are you fueling with love?

Regardless of what work you are doing – campaigning for political change, providing services to your local community, educating others, or anything else – would it look different, would it feel different, would it operate differently if love was the central message?

To Mama With Love

I’m incredibly inspired to participate in this year’s To Mama With Love campaign from Epic Change. My mother taught me many things, and I feel like with every year she teaches me more – whether she knows it or not. She’s taught me a lot about love, relationships, and our interactions with the world; and she’s also taught me about things that many may not think have anything to do with love, but they do.

The biggest lesson: Everyone has something to give.

I can’t think of a lesson, an outlook on life, and a guiding principle for my work that is more about love than this one. When working with communities, trying to enable change, looking for opportunities to spark collaboration, love seems like a strange thing to think about for many people. When you approach any of those activities, any of the work we do in this sector, with the idea that truly everyone has something to contribute, the way you speak, the way you interact, and the way you lead changes – and changes into something powerful and contagious.

I see this lesson in the work of 350.org. I see this lesson in the local councils of London trying to open up their data and their leadership. I see this work in public maps like Open Green Map. I see it in so many places, and it’s working. We are starting a movement that has love at the very foundation. And that’s what gives me hope that we will be successful.

Join me in sharing the love

I’ve created a heartspace for my mother and for some of the things she’s taught me:

But To Mama With Love isn’t just about my mama, it’s about 4 special women making great impact around the world. This year, TMWL is raising funds that will support the work of 4 passionate women who truly believe that everyone has something to give:

“Mama Lucy” Kamptoni sold chickens in her Tanzanian village & turned her income into a primary school that now serves over 400 children. Her students consistently score at the top of over 120 schools in the Arusha district of Tanzania. Mama Lucy is an Epic Change fellow, and has been an invited speaker at the European Summit for Global Transformation.

Recently named one of TIME’s 100 most influential people and Newsweek’s 150 Women Who Shake the World, Suraya Pakzad is an outspoken Afghan activist on behalf of the rights of women and girls. She originally founded the Voice of Women Organization (VWO) to educate girls in Kabul in secret schools under the Taliban, and has since expanded to support and assist underprivileged women and children throughout Afghanistan.

At 19, New Jersey native Maggie Doyne used her life savings from babysitting to start Kopila Valley children’s home in Nepal, which has grown to a home for over 40 children, and a school serving over 200 students. Now, at just 23 years old, Maggie’s work has been featured in the New York Times, and her remarkable story has earned her the DoSomething & CosmoGirl awards.

Renu Shah Bagaria is the founder of Koseli, a center for children in Kathmandu, Nepal, who, due to their economic circumstances and the country’s recent civil war, live in the city’s streets and slums. Koseli, which means “gift”, provides education, food and tender loving care for over 75 young students, and, in the evenings, hosts an adult education program for local women.

And now I hope you’ll join me!

To Mama With Love is an open, community campaign. There are many ways that you can contribute:

• What has your mother taught you? Please share the stories, insights, and lessons on the heartspace wall.
• If you can, please consider donating so that we can raise funds in honor of our mothers to support these inspiring women making great impact around the world.
• Build your own heartspace, share the campaign, and share your love!

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To Mama With Love is a collaborative online art project that honors moms across the globe and raises funds to invest in remarkable women who are transforming our world. Scheduled for May 3-8, 2011, the site invites participants to create socially shareable “heartspaces” that include words, videos, photos & investments in honor of mamas they love. Learn more!

I caught up with Rob Wu, co-founder of CauseVox, the platform used to support this fundraising effort, to learn more about the process and campaign.

How did you co-created the campaign?

That morning, I saw the jaw-dropping photos and videos from the Japan tsunami disaster. The news agencies were reporting that hundreds of people have died and tens-of-thousands were missing.

Within 30 minutes, I registered a domain name, launched a fundraising site on CauseVox, and seeded it with key influencers on Twitter to help build momentum. Meanwhile, bloggers Leigh Duncan and Deb Ng were starting a grassroots effort to raise awareness and support for the Japan disaster too.

A few hours later, we quickly found each other through Jessica Lin and unified our efforts as SXSWcares. The original goal was to raise $10,000 within 5-days. SXSWcares began truly as a grassroots campaign with a handful of SXSW attendees.

What were successful techniques or elements of SXSWcares?

There were a lot of factors that made SXSWcares successful. Many of them were really driven by the community. Here are some of the biggest ones:

• Community Branded – We used a co-branded (with the Red Cross) site to maintain credibility with our 1500+ donors. The site was hosted on http://www.sxswcares.org, which used a URL and design that supported a strong sense of community around the campaign. We also used branded Twitter accounts (@sxswcares and @sxsw4japan) to promote the campaign.
• Personal Fundraising – In order to extend our reach and to leverage personal networks, we encouraged people to create fundraising pages. Businesses gave away products for donations, attendees held competitive fundraisers, and hundreds of others used other creative means to make fundraising personal.
• Influencers – We grabbed session leaders, keynote speakers, bloggers, and social media influencers to extend our message across to their audiences.
• Media – The campaign featured compelling video footage of the disaster and testimonies from Japanese attendees. We also leverage media opportunities to drive traffic to the campaign site.
• Partnerships – We partnered with as many groups and sponsors as we could. This included SXSW organizers, the Red Cross, Hurricane Party, the Hanson Brothers, and many more to promote the campaign. Hanson led a 12-hour telethon that featured over 40+ artists.

What you will change the next time?

Hindsight is always 20-20. There are two things we’d do a bit differently.

First, we would tell a more compelling personal story. We should have created more videos of personal testimonies of Japanese SXSW attendees to add more of a human aspect to the campaign.

Second, we would focus on taking the campaign to off-line events as much as possible to facilitate meaningful connections between the online and offline world. We would tie fundraising to real-world events, people, discussions, meetings to foster stronger bonds in the community.

What factors contributed to the success?

At inception, seeding the half-baked campaign with key influencers helped determine if the campaign had traction. Hustling around the conference to get session speakers, key note presenters, and others with audiences helped us reach a social media critical mass near the beginning. Personal fundraising helped carry the campaign after the initial interest in disaster giving started to wean. Lastly, partnering with groups such as Hanson helped us carry forward the campaign to broader communities — audiences that we would not have been able to reach on our own.

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Were you at SXSW this year? Did you participate in SXSWCares from Austin or around the world? What did you learn, what would you have changed, how did you find the campaign?

I’d love to hear your thoughts on the fundraising effort, whether you participated or not – questions, feedback, and ideas. I’ll be sure that Rob sees your comments as well!

• Check out Twestival Local
• Vote for your local organization: Some cities have already chosen the organization and others need local people to vote, so use the map on the Twestival site to find your city’s Twestival page to learn more!
• Follow the chatter on Twitter

Twestival Local puts the spotlight on hundreds of causes around the world.

Twestival Local aims to support not-for-profit organizations through global events on 10-13 September 2009. It is up to each city team to facilitate nominations and the selection process using the Twestival guidelines. If you are interested in finding out how your cause can be considered, please reach out directly to cities via Twitter or look for your city on the map.

The emphasis is on supporting one local cause where volunteers and donors can have a direct and measurable impact. The cause selected is the recipient of the fundraising effort and not the event organizers. Twestival Local encourages volunteers to also think beyond the financial goal and find ways to work with the not-for-profit including social media training, recruitment, or communication strategies.

About Twestival
“Twestival was born out of the idea that if cities are able to collaborate on an international scale, but work from a local level, it would result in a spectacular impact. While Twestival Global put the spotlight around one cause, Twestival Local is encouraging cities around the world to host events in support a local cause.”

Happy (Almost) Birthday!

Thanks to Facebook, in two weeks all of your friends will see that it’s your birthday. Instead of just writing on your wall, or giving you something you don’t need, what if they had a chance to help a cause you believe in? Whether you want to raise money for clean water in Ethiopia, vaccinations for children in Haiti, or a safe home for a puppy in Mississipi, with a Birthday Cause your friends can give in honor of your special day.

Select your Birthday Cause today: Get Started – Learn More

Have a very happy birthday,
The Causes Team

Since we moved over here just 3 months ago, I knew that my birthday wasn’t going to be spent with all my friends from home (we are going to travel a bit though, so it’ll still be a fun day!).  No birthday party meant no one buying presents.  I wouldn’t have wanted the gifts anyway, but know that people like to give them, just as much as I do for their special days.  So, I figured this would help friends celebrate my birthday with me, but help out a worthy organization, at the same time!

I clicked through and created my birthday cause in support of Free Geek! (I’ve talked about Free Geek before and why I think they are a great organization.)

The process was simple, straightforward, easy, and most importantly, empowering.  Causes has done a great job to put the tools in the user’s hands to personalize their message, pick a cause/organization that they care about, and choose the avenues for publicizing their cause that fit their community (I didn’t want to email every person right away but just those using Causes, for example, and didn’t want to email people as often automatically as I new I would email people personally, etc.).

After I finished personalizing my Birthday Cause and alerting friends about it, I was able to place a widget on my profile so people could see it when they visited my page.  I just want to point out, this was the easiest application process I’ve ever seen: it did everything for me and I just chose what, when and where.  Even putting the widget on my page was done for me, I just clicked where I wanted it to sit!

When friends donate to the Birthday Cause, they are able to write a message that appears on my Facebook Wall.  It’s great because they get recognized as donors immediately, I get to have a birthday greeting from them, and others see the donations coming in and click through themselves to check it out.

I receive notifications by email when friends donate, and can click through from the emails to thank them, send out messages, and more.  The Causes application has really done it right with the Birthday Cause process.

The first person who tried to donate, my friend Rose Vines (a wonderfully kind, and incredibly smart woman), experienced an issue with the site and it wouldn’t let her donate – the worst situation for potential donors!  She let me know what happened and I immediately emailed the Causes team at the email address in their help section.  I received two emails from Dave: 1. just after sending in the message about the issue, he let me know they were aware of the problem and were working on it 2. the next day he emailed again to say the problem was fixed and everything should be up and running.  Though, in just that little time, I’d already had 7 successful donations and one of them was from Rose!

The next time you have a birthday, if you use Facebook, I’d encourage you to try out the Facebook Causes’ Birthday Cause application and have fun raising funds in celebration of your birthday and the great work of one of your favorite organizations!

Thanks to all those who have helped me raise much-needed support (whether it is funds or not) for Free Geek – I really appreciate it all!  And thanks again to Causes for the great application!

If you’d like to support Free Geek and wish me a happy birthday – check out my Birthday Cause!

Jonathan’s presentation focused on some great examples of nonprofits using a range of social media tools.  My presentation concentrated on the why and how side of things, including some examples from the e-Nonprofit Benchmarks report.  You can see Jonathan’s slides here.  After our presentations, we had a few rounds of small group activities with short scenarios and prompts calling on the new online engagement and fundraising ideas Jonathan and I talked about.  The groups did an excellent job creating strategies for engaging their fake organizations’ communities.  Thanks so much to everyone who was there!

Here is my presentation:

Here is the PDF version with all my speaker notes:

My main points included:

Conversations = Conversions

• shouting rarely works!
• two way conversation empowers your constituents and the larger community to:
  – give you feedback when things are bad
  – give you praise when they are happy
  – ask questions
  – get involved
• two way conversations also turn your staff into real people.
• if a conversation is taking place online and you aren’t there to hear it, does it still happen?  YES!
• by putting yourself and your organization online, you can be part of the conversation that is already taking place.

Management = Messages

• people are all different, even if they are all interested in your organization.  what they want to do for you, how they want to hear from you, what they plan to say about you and even how they want to support you.
• comprehensive donor/volunteer/constituent management software will let you track, trace, separate
  and sort your members.
• better messages means more messages, but not drastically different.  just enough so that your online
  activists have something they can do when they get an email from you, your donors can donate, your
  supporters can spread the word, and your lurkers can keep hanging on.

Testing

• testing can be small scale to large scale – really just depends on your budget, your time, and your staff capacity.
• start small and in-house and see how much you can learn right away
• try changing simple things with small groups: subject lines, images, calls to action, etc.

If you were at the session today, what questions did you leave with?  What conversations helped you the most?

PayPal has just released its PayPal Kit for Nonprofits which claims to take only 45 minutes to set up (even for people knew to the world of online fundraising and widgets)! Also, they are giving away $50 to the first 1,000 nonprofits that use the kit to generate $500 in donations by March 31st. Check it out and share your experience!

Kiva, an organization that lets you connect with and loan money to unique small businesses in the developing world, has come up with a big problem! Potential donors are being turned away because there are no groups left who need loans! This is certainly not the case in the world, but for their website it is. These would-be donors are stunned at the idea of an organization saying, “No thanks; we have all the money we need!”

What is the real problem? Just like with many organizations, there is a lag in the process of connecting potential organizations needing funding with those to fund them. It is definitely a refreshing thought, though, that the number of donors and dollars is more than the need. If only!

Another thought about the Kiva crisis, is on timing. It is January, the month following a string of “giving-oriented” holidays. Could the higher-than-usual giving time of year been enough to fulfill Kiva’s needs? Once a new set of needy groups are up on Kiva’s site, it will be interesting to see if once again they are all taken care of!

Did you give to a charity online? Was it because of the holidays? Do you give more in the holiday season or all through the year – why?