To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic – “Charity is for patsies. If you really care about making the world a better place, buy a trendy bag. That was the logic Lauren Bush Lauren articulated in a 2013 interview about FEED, a for-profit entity she founded that creates simple, eco-friendly tote bags whose price covers the cost of donating school meals to children in Rwanda via the UN World Food Program”
• What Solutions Are Hiding In Our PDFS? : The Rockefeller Foundation – “The World Bank recently published a noble and important report with answers to the question Is anyone reading our reports and publications? They note that nearly 50 percent of their policy reports have the goal to inform and influence the social impact sector, yet more than 31 percent of these reports are never downloaded, and 87 percent are never cited.”
• Google’s Ray Kurzweil: The Business Of Extending Human Life Is Going Into “High Gear” | Co.Exist | ideas impact – “Over the last many centuries, human life expectancy has very gradually lengthened with improved health and medical technologies and research. In the next 20 years, we can expect our expected life spans to be extended at a far more rapid pace than in the past.”
• Facebook Manipulated User News Feeds To Create Emotional Responses – “Facebook conducted a massive psychological experiment on 689,003 users, manipulating their news feeds to assess the effects on their emotions. The details of the experiment were published in an article entitled “Experimental Evidence Of Massive-Scale Emotional Contagion Through Social Networks” published in the journal Proceedings of the National Academy of Sciences of the United States of America. The short version is, Facebook has the ability to make you feel good or bad, just by tweaking what shows up in your news feed.”
• Which Social Networks Are Growing Fastest Worldwide? – eMarketer –

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Salesforce Acquires Buddy Media for $689 Million – “Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced. The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011.”
• 4 Results from Crowdsource Experiment at #12NTC: Nerd, Geek and Gear Herding « Sage Words – “At the 2012 Nonprofit Technology Conference (#12NTC) in San Francisco, California, we led a session called Nerd, Geek, and Gear Herding 2.0. Building on last year’s session, we were pleased that this year we had the opportunity to introduce the “crowdsourcing” experiment to collectively solve our nonprofit technology problems.”
• Introducing the Knowledge Graph: things, not strings | Official Google Blog – “Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words. But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.”
• The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity! Such a great resource for understanding and planning for community engagement. “The Identity Spectrum gives a understanding of the different kinds of identity that are possible in digital systems. They are not exclusive – you can mix and match. I will define the terms below and discuss mixing and matching below.”
• Current.org | Evaluating social media efforts, May 2012 – “Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck? After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?”
• New Study: Donations Decline for Nonprofits – Online Fundraising, Advocacy, and Social Media – – “Of the different trend-spotting and benchmarking resources, few are as important and authoritative as the “donorCentrics Index of National Fundraising Performance” published quarterly by Target Analytics, a division of Blackbaud. Yesterday in Washington, DC, Target’s senior fundraising analyst Paige Grainger gave a terrific “state of the nonprofit industry” talk, which summarized key findings from Target’s latest, 2011 Index. The full report is here.  Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). Target’s data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Channels covered included online, direct mail, telemarketing and canvassing.”

Listening Dashboard

Why create a listening dashboard?

• Save time looking for news
• Monitor multiple channels at once
• Track your organization and your cause
• Create a shared tracking space for your team or whole organization

How to get started:

• I suggest using Netvibes, you can also try iGoogle or even Google Reader
• Use this step-by-step guide for adding RSS feeds
• Refer to the slides below for examples

Content Map

Why create a content map?

• It provides an easy-to-access reference for everyone in the organization showing all content and outlets
• Supports cross-team collaboration as staff understand where their content is going
• Supports tracking and analysis for message and call to action response

How to get started:

• Use this template: http://bit.ly/DIYtemplate
• Follow this step-by-step guide for using the template
• Refer to the slides below for examples

Content Calendar

Why create a content calendar?

• Easy reference
• Coordinated messages
• Supports tracking and segmenting
• Ensure people receive appropriate amount of messages
• Create multiple touch-points
• ID traffic sources

How to get started:

• I prefer Google Calendar, though you can use any shared calendar you have in place in your organization – DivvyHQ is designed specifically for this purpose
• Create a format; ie: Message (STAFF) – Segments, Details
• Use color codes as possible
• Use all-day and timed events
• all-day for emails and blog posts
• timed events for social media posts

Here’s an example:

DIY Management Tools

For looking for a list of suggested tools, here’s a place to get started!

Free tools:

• Google Apps
• Tweetdeck, Hootsuite
• Bit.ly
• Netvibes
• Google Analytics
• Storify

Tool-Specific tools:

• Twitalyzer
• 14blocks
• booshaka
• EdgeRank
• Klout

Low-Cost tools:

• Hootsuite Pro
• CoTweet
• Small Act’s Thrive
• Spredfast
• Sprout Social

—–

Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. Many early adopters in the nonprofit community were already working hard (despite announcements from Google that they would police use and roll-out an organization-specific profile option) to start building a space for their organization’s profile on the new social network since it originally launched. Those same early adopters and others have now jumped right in to create an official profile for their organization in Google+, with many sharing some concerns or complaints about the options and functionality available.

In a sector where we are always trying to do more with less, we can’t be fooled into thinking our strategies for engagement on online networks can be cut and pasted from one space to the next. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort.

Community First

Who is using the platform? Is your community largely tech-savvy early adopters? So far, the demographics of Google+ skew toward American males working in technology. By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent. One of the core principles in community engagement is to use the tools your community is using. If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. But if they congregate online, on a community news site or blog network, join them in conversation there.

It’s the same with any platform. Pay attention to your community. If they are using the tool, then join them. If they’re not, it’s OK to wait—especially if time and energy are scarce.

The Price of Early Adoption

Organizations that joined Facebook early on endured the “price of early adoption”—they were the guinea pigs for a platform that was still figuring out just what to do with this form of user. Just as Facebook experienced users putting an organizational profile into the system designed for individuals, Google+ attempted to swiftly moderate nonindividual profiles and publicized an application form for first-round brand profiles once the functionality was available. Now that it is here and organizations are jumping in to create their profile on Google+, they’ll need to work through the kinks.

Changes, new functionality, and platform iterations will continue indefinitely—for better or worse. The difference is that in these early stages, changes could mean your investment literally disappears or you need to start over. As many have already complained, you cannot (for the moment, at least) share access to a brand page on Google+. If your current social media plan and strategy calls for staff transparency and shares responsibility across staff, Google+ may not work at the level you need just yet.

Apples and Oranges

Ultimately, though Facebook and Google+ (or any other networking platform for that matter) are both social networking tools, there are important differences. MySpace, Friendster, FriendFeed, Diaspora, Bebo, and others all offer plenty of fuel to the argument that comparing two social platforms has to go beyond the functionality of messaging, commenting, and connecting to your friends. The differences between the platforms are real and important to consider when deciding whether or not it’s a place where you can advance your goals—whether they’re engagement, communication, fundraising, or anything else.

For example, if your organization currently uses Facebook as a major channel for fundraising, you are probably actually using Causes—an application that runs within Facebook—for the management of the campaigns, communications, and donations. That’s an important clarification because it means that your strategy doesn’t use “Facebook” as the tactical level of implementation, and you can’t simply duplicate that on Google+ now. If, instead, you use a private group on Facebook to organize volunteers or champions who are instrumental to your fundraising efforts, but your activity, communications, and donations are taking place elsewhere, then creating a similar strategy for Google+ could work. It’s integral to the success of online efforts to recognize just where these various tools and platforms compare and where they are dramatically different.

What do you think? Are you using Google+ now and have you set up a profile for your organization? Please share the link and your thoughts about the experience so far!

—–

I’m really excited by tools that enable digital or transmedia storytelling. I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. I recently attended the US launch event for Historypin is a new (and free) application for Android, iPhone, or the web that arranges photos, videos, and text in the context of time and location (leveraging the Google Maps API). I was so energized by the tool—both its current functionality and its potential for future application—that I downloaded the mobile (Android) version and started testing it on the spot. It’s been a few weeks now; I’ve used it to share photos from a work trip to Portland, Maine, and to explore my neighborhood in New York.

In the most basic terms, I see Historypin as the interface between people (you can be in the exact spot you’re looking at on the map, or around the world), places (the geography, the buildings), and things (the events, small and large, that change those people and places over time). It’s a way of interacting with other people, other places, and other times from anywhere you are. So how can social good organizations take advantage of an innovative tool like this? Here are some ideas:

Share Community History – Non-organizational community groups and nonprofits that focus on a specific locality can create hyperlocal community engagement through pictures and documentation. Do you have a hyperlocal online network/space? Encourage volunteers, program officers, donors, or other community members to become social reporters and document events in their neighborhood.

Promote Campaigns – Pull together information, data, and multimedia power (maps, photos, videos) to create a compelling, interactive campaign story for your nonprofit organization. Encourage community members to join, follow, or share their own related media, giving them a way to participate in and connect with the campaign.

Create Digital Classrooms – Education programs—schools, after-school programs, and youth-focused nonprofit—can work with established collections in the classroom; and students can document the area around their school to create their own collections, and potentially trade collections with other schools.

Create a Custom “Tour” – Your organization can arrange pieces of media and information so that they unfold in order—great for telling a story, or walking people through highlights or history of an area or place. People can follow along via the mobile application or the website. Museums, tour groups, and history societies could all make use of Historypin for sharing tours and routes, complete with images and stories. Nonprofits: What if you created a digital annual report that walked viewers through your service area, giving them a tour of your work and impact?

Go explore the map: Use the time slider and address search to wander around the world and check out the 51,000-plus photos already uploaded.

What other ways do you think this tool could be used to support the social sector? I’d love to hear your ideas.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Mapping Trends in Philanthropy « NathanielJames.org – "Philanthropy is changing, and I want to contribute to creating the best of all possible worlds for the social sector. Today, I’m launching a series on Mapping Trends in Philanthropy, to share what I am learning and invite a conversation with leaders in the field. Today, I’ll start with a basic taxonomy of these trends, and unpack each one over time. All of these trends are interdependent, often reinforcing the others, so as I approach the end, I hope to synthesize them into some working hypotheses and best practices for social impact leverage."
• International Digital Youth Work Events, 20th-23rd Sep – What can you share? What can you learn? « Online Youth Outreach – "Online Youth Outreach (@Katie_bacon) was contacted by Judith from the Hong Kong Council of Social Service http://www.hkcss.org.hk/ They have been able to source some limited funding for a group of 12 youth practitioners to travel to the UK to learn more about digital youth work practice. Feel free to suggest activities, we can alter and modify this programme according to the people and organisations who want to join in. To keep posted, share ideas and promote through your networks:Twitter #tag for this upcoming visit will be #incgen11 or Email cy@hkcss.org.hk or info@katiebacon.co.uk"
• Report Release: The 2011 NTEN Community Survey Report | NTEN – "The Nonprofit Technology Network (NTEN) conducts an annual Community Survey to find out more about the individuals and organizations in the NTEN community: we want to find out how these individuals and organizations use technology in their work, gauge the impact of NTEN programs and services on their professional development and their organization’s missions, and track trends in the nonprofit technology community over time."
• Google Introduces Facebook Competitor, Emphasizing Privacy – NYTimes.com – "Google took its biggest leap yet onto Facebook’s turf on Tuesday, introducing a social networking service called the Google+ project — which happens to look very much like Facebook… But the Google+ project will be different from Facebook in one significant way, which Google hopes will be enough to convince people to use yet another social networking service. It is designed for sharing with small groups — like colleagues, college roommates or hiking friends — instead of with all of a user’s friends or the entire Web. It also offers group text messaging and video chat."
• More Than 90% of Foundations Use Social Media – Social Philanthropy – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – "Foundations may sometimes be viewed as out of touch with new technology, but 93 percent of foundations use social networks, according to a new survey of the people who handle communications for the nation’s foundations.<br />
  <br />
  Forty-four percent of communications staff members said they spend up to 10 percent of their time “posting content, interacting with audiences through interactive media, adapting content, producing media, and developing new-media campaigns.”"

Google+, the latest iteration on social networking from Google, is here.

There are bound to be many, many versions of this blog post as people from around the world start investigating the tool and sharing their impressions. As always, when it’s just the first trickling of people joining up, the way the tool is used, the depth of some functionality, and the technical issues are all a bit out of proportion. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook.

Privacy

It may seem strange to users who are new to Google tools, but the Google+ privacy settings are tied in to all of your Google account privacy settings. (Check your settings now if you want!) In some ways, this could be confusing to people who’ve become accustomed to Facebook’s approach which has layers of settings and changes those layers, options, and controls all of the time. Now, your sharing and connecting settings apply to much more of the web than just your social networking profile.

When joining, the presence of ad-recommending data was very clear. Check out the invite screen shot below:

But for all the talk about “owning our data” that Facebook has really been instrumental in igniting, Google’s response is “data liberation.” Making the options for backing up and downloading your content and data explicit.

Privacy within the platform can be on a content by content basis. When you post a message, upload a photo or video, or share, you are given the option to select which of your “circles” are able to view it. Circles are how you organize your contacts. You can share with all of your circles, any specific one/s, or with the world, every time you post. You are also given the option to disable comments on something and/or disable the option for others to share/reshare what you post. This last bit of privacy/security flexibility will, I think, help people feel better about participating that were previously worried about sharing on Facebook for fear that people would push it across the network without them knowing.

Google+ links for my account and my notifications appear in any of my Google account windows. But, the notifications are terrific in their streamlined functionality. You can click through to the actions and content without changing the page you are on – just flipping through the popup notification window itself. Though, you’ll see in these images (just like on Facebook), that when you comment or interact with a friend’s post, you can then be interacting with people who aren’t in your circles. (Note: I am connected directly with Debra, but not with Andy)

My Google+ profile automatically includes a Google Buzz tab to see the stream from that space. Google integration across all of the Google-owned spaces is pretty seamless, naturally. But, the social media landscape has changed over the years and people expect more flexibility, allowing social profiles on the web to interact. For example, people are talking about viewing their Google+ circles in Tweetdeck or Hootsuite where they can already view Twitter and Facebook. There’s also the integration for multimedia like YouTube (though, that’s Google property so maybe more hopeful there), Flickr, and things like Twitter and Twitpic.

Google+ and Facebook in Early Days

Whether this dates me in a good or bad way, or not: I was in college when Facebook first appeared. We could only see people at our university. But it allowed for some really organic networking across the platform with functionality that Facebook later dissolved. For example, because it was already limited to your school, the course lists were populated each semester into the platform – this let you select which classes you were in and then see the other students in your class, even if you weren’t friends directly. You could then share messages, notes, talk about class, etc. You were also able to see a more general flow of data on the platform.

In the early days of Twitter, the public stream contributed dramatically to users finding each other and people of interest to follow or just to communicate with.

The “incoming” stream on Google+ is it’s version of this wider stream, allowing users to surf across the platform to people they may not know but that are sharing content or updates publicly. I think that it is an important part of the platform at this early stage, but I think there will need to be more add-on functionality once we are past Day 1 of the trial period and the numbers of users skyrocket; the content will be too difficult to follow with too much happening. A Google+ equivalent for hashtags or other metadata filtering could make a public timeline something useful even with a huge number of participants.

Personal vs Professional

Because your contacts and the sharing are based on your “circles” I can see how Google+ could allow for more streamlined integration of a personal and professional profile. You can have everyone connected to you, without trying to say “I only have real friends on this social network” and limit which content goes to which circle. But, at least right now, you can still only have that one profile.

My work email address is managed by Google as we use Google Apps. I tried setting up an account on Google+ with that email but I was given an error message that said they do not support the additional domains yet. I am sure this is something they are building out though – both for the professional users and so that it expands who can use the platform since it requires a Gmail email address right now.

Options for Nonprofits

I haven’t found any organizations using Google+ yet with an organizational profile. And as I said above, the professional vs personal differentiation is yet to be defined by the platform. Without knowing just where Google is planning to go with these kinds of options or profiles, I can see a few options just built into the functionality:

Using “circles” for volunteers, donors, general supporters, etc. to more directly target content, asks, and engagement efforts

Having nonprofit organizations manage a Spark (the interest area aggregators):

Use the “hangouts” functionality, which allows for up to 10 users to group chat with video, for building trust and relationships with your community members. Imagine having a daily hangout with your organization’s leadership shared publicly through the network so anyone could join in, ask a question, etc – especially during a campaign or election cycle!

Resources

Here are a few resource links I’ve found helpful so far in the Google+ exploration process:

• How to import your Facebook friends to Google+
• Facebook friend export extension for Chrome
• Google+ Review on TechCrunch
• Google+ on Android

Have more resource links or blog posts to share? What are your concerns or reflections with Google+? Looking forward to hearing how your experience goes!

—– UPDATE

I’ve come across an organizational profile on Google+ now, my friends at BullyingUK – they are always on the edge of early adoption and I’m interested to see what they think of the new platform. So, far, it doesn’t show any posts from them but you can see how their profile looks and that their Buzz feed comes into the profile.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. Though the social networking behemoth continues creeping toward 700 million global users, six million Americans quit the site in the month of May. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K., Norway, and Russia, while most of its gains came in countries in the developing world, including Mexico and India."
• 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. Nonprofits must closely consider how fundraising channels work in relation to one another versus as competing initiatives."
• Official Google Blog: Bringing tech knowledge to nonprofits through the HandsOn Tech Corps – "Community service has always been important to us. When thinking of ways we can give back, we often focus on where our strengths lie—namely, in technical knowledge. More and more frequently, Googlers who volunteer note that many incredible nonprofits around the U.S. lack the tech knowledge or resources that could immensely help their operations and their cause."
• 5 Web Reports Every Nonprofit Should Know – Google Analytics | NetWitsThinkTank.com – "Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?”."
• Pew Research raw survey data now available – Looking for some data to help tell your organization's story? "The Pew Research churns out a lot of interesting results from a number of surveys about online and American culture, but they usually only shared aggregated results, pre-made charts and graphs. This is well and good for the information-consuming public; however, these results can spawn curiosities that are fun to dig into. Luckily, the Pew Research Center launched a Data Sets section that provides raw survey responses and the questions in a variety of easy-to-use data formats."

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Nonprofits and Location-Based Services – "This past week Noland Hoshino of [B]Cause media was kind enough to give a presentation on Location-Based Services (LBS) at a PDXTech4Good event. The presentation covers a good bit of why nonprofits should care about LBS and then gets into some solid examples and tips for a few of the major platforms."
• Katya’s Non-Profit Marketing Blog – "Nonprofit marketing is only worth doing if your aim is to get people to do something. Raising awareness isn’t enough. So make sure you have all the elements of a strong call to action…" I really like Katya's list of 5 elements to a great call to action. But, I also have a few that I would add – what about you?
• sparking creativity through cognitive distance – "I had the opportunity to speak earlier this week at the Innovators Improv. It’s a monthly gathering that brings together a variety of interesting folks from the community to share experiences, discuss questions, and raise ideas on a range of topics. I was invited to talk about “Sparking Creativity“. I wanted to share my talk as I think we all benefit from the opportunity to spark creativity in our everyday lives."
• 2011 Japanese Earthquake and Tsunami – Find news, follow real time content, get official warnings and information, and much more on the earthquakes and tsuanmi that hit Japan, and the tsunami watches in effect around the Pacific. There's also a "people finder" tool and information numbers to call. I'm really excited to see Google support crisis information in this way and hope that nonprofits can work with Google to identify ways we can integrate responder information as well as donation and other support mechanisms into the site.
• A think tank for the ages creates Goodness Engine – Microsoft Unlimited Potential Blog – Site Home – TechNet Blogs – Working with DonorsChoose.org, Facebook, Twitter, Bing, Google, Microsoft, REI, and WebTrends discussed how to most effectively use online tools and processes for maximum impact. The result? A free eBook called the “Goodness Engine: Driving Greater Social Impact in the Digital World” has been created to help other nonprofits learn about a whole range of topics from driving online traffic to creating dynamic content and managing online engagement.
• YouTube – goodwork’s Channel – "Through Good Work, YouTube is matching up nonprofits with expert creatives around the world, asking them to make video ads for nonprofits like yours. The best video ads, as selected by an esteemed judging panel of ad executives and Nonprofit sector leaders, will be featured at a showcase at the Cannes Lions Advertising Festival and linked from the YouTube homepage, providing a huge amount of exposure for both the creatives and the nonprofits."