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Have you thought about running a contest or crowdsourcing ideas for your organization or community group? If you have, you certainly aren’t alone. In a previous job, I had the opportunity to help run crowdsourcing contests for new and innovative technologies that help nonprofits and the world. One of the biggest lessons from my experience running contests and watching the crowdsourcing phenomenon expand online is that if you don’t have access to a tipping point of people, you won’t get the responses or participation you’re after. There’s a new platform hoping to help you do just that: iStart.

The Value of Crowdsourcing

There are many ways you could approach crowdsourcing, but the value of such a tactic usually focuses on these three components:

1. Expose your organization, campaign, program, etc. to people in the crowd (as in, expand beyond your community)
2. Recruit new volunteers, donors, or activists that are excited to continue working with you
3. Receive ideas, products, services, or support for free/cheap (keeping in mind that your time is still a cost)

Whether you’re holding a logo competition or looking for a mobile application that supports rural medical workers, crowdsourcing can play a valuable role by accomplishing that goal, and expanding your organization’s reach in the process.

iStart and options for nonprofits

I’ve been poking around on the newly relaunched iStart platform lately and want to share some of my reflections (and hopefully get some of yours, too!).

The ins and outs

After a start as a business plan competition tool, iStart is now open for many kinds of crowdsourcing contests organizations want to run. Much like the NetSquared Challenges platform, it offers users the option of entering contests and searching through submissions across contests to find ideas. It also gives you options for saving searches and getting alerts when there are new proposals that match your criteria. Most exciting for organizations is the option to administer your own contest on the platform!

The platform requires that participants in your contest submit an abstract, but what is included in that submission is up to you. They also support a range of files so your contest could be a logo redesign or a social media policy, a video clip or a conference session proposal.

It isn’t free – and that’s okay!

Running a contest on iStart isn’t free, even for nonprofits, but I think that’s okay. Crowdsourcing is still something that many organizations think is “easy” and when we think something is easy we don’t put many resources into it. That’s a major reason why many times organizations don’t feel like their crowdsourcing efforts really “work” – they didn’t fully plan for all the effort it takes in recruiting and facilitating a contest.

The fact that nonprofits do have to pay to use the platform (but will save themselves the headache of moderating submissions on their own website, through emails or comments, or however else) means that there will [hopefully] be some strategic planning ahead of launching the contest to identify if it’s really the best tactic to deploy.

Making it work for you

Go check it out and see what you think! Jump right to the FAQ for information about the pricing and getting started process. But, if you think you want to dive in to the crowdsourcing world, here are a few things to keep in mind to make it work for your organization:

• Have a plan – know why crowdsourcing is right for what you’re doing, and how you will engage participants after the contest is over
• Communicate – be sure your email list, your Facebook page, your Twitter followers, and all your partners know you’re running this contest before you launch it so they can get ready to participate and to spread the word for you
• Have rules – make your rules for participation clear and public
• Give it time – don’t hold a contest for 1 day; people need a couple weeks at least to see the contest has launched, think about or work on their idea and then submit
• Stick to your word – if you say you’re going to pick a winner then you probably should, if you say there will be 3 finalists then there should be 3 (or more if there’s a tie); but if you don’t get the kind of submissions you’re after be sure to stick to your word and pick the winner (and work with them to develop it further or include in the rules that winning doesn’t necessarily mean your logo will be used for example)

Have you run a crowdsourcing contest before? How did it go and what did you learn? Are you thinking of diving in – what questions do you have about the process or strategy? Looking forward to your questions and discussion!

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Over on the NetSquared platform right now we are in the midst of the 2010 FACT Social Justice Challenge. NetSquared supports the community at the intersection of technology and social impact in a few ways, including open innovation competitions. We are very invested in sharing our experiences and learning as we go, including opportunities to put thoughts together formally like the whitepaper on collaboration we published last year.  I serve as the Community Development Manager for TechSoup Global’s CDI (Community-Driven Innovation) program, which includes managing community and content strategy for NetSquared.org.  In this role, and through opportunities to spur innovation and collaboration in local communities, with government groups, and with other nonprofits, I’ve learned a lot – and am excited to share 5 tips I’ve found to be valuable in creating successful competitions.

Tip #1: Set the stage

The more information you can provide before you open your competition up for submissions, the better! This doesn’t mean you need to be promoting the competition as much as it means you have ample resources already on your website, blog, group, or wherever you’re hosting the challenge, so that people looking to learn more can do so without emailing you! Things to consider include:

• About: Landing page that provides important dates, basic overview of the concept and purpose, and mentions prizes, partners and so on.
• FAQ: page with as many questions and answers as possible; when you’re creating this page, get a friend or family member (preferably someone not intimately aware of your work) to review the landing page and what you have on the FAQ to provide you with more ideas or questions to cover.
• How to Participate: this page should be written specifically for the target audience and provide as much information as possible about who should and how to participate. Remember to also provide opportunities for people to promote or support your competition like links to your social media outlets and ready-to-use messages.

Tip #2: Pay attention

Are people having trouble participating? Are people talking about the competition (negatively or positively)? Are people participating or not? Does it seem to be reaching the community you hoped?

These are just a few of the questions to consider in real time. Listening and paying attention will help you adjust quickly – whether it’s adding more information on the FAQ page, understanding difficult aspects of participation and finding ways to improve them, or simply understanding what those outside your organization think of your efforts.

Tip #3: Operate in public

The idea of “operating in public” is a concept I recommend often, especially when talking about community building and community “management.” The idea is that to build trust, reinforce dedication, and show authentic engagement, you need to operate in public using the same tools that your community has access to. Here are a few ways to do this, for example:

• Respond to questions and comments publicly whenever possible
• If members ask a question on Twitter, respond on Twitter, and so on
• If members have access to a community blog, use the same space for your announcements
• Be honest and public about changes or modifications to the site, programs, or services before the changes are made

Tip #4: Be prepared to change

You can never get everything right, no matter how hard you try. Expect that you’ll find bugs or problems, or even things that aren’t bad but just ways to be even better, only after you’ve invited your community in. And then expect that they will be the ones to point out the issues and things to change. Take the finger-pointing as opportunities to fix things in real time! If people are consistently having trouble finding the FAQ page, for example, look for additional places to post the link (maybe you have it in the footer but you could try listing it at the top of the page, too).  Ensure that you have staff capacity ready to jump in and fix things as they emerge – it’ll show that you’re listening and paying attention, as well as dedicated to making the user experience as positive as possible.

Tip #5: Keep things in perspective

I grew up being reminded that even if I ran as fast as I could and got first place in a track meet, that someone else, maybe at another school or in another city, was faster than me. It may sound harsh and negative, but it wasn’t. It was keeping things in perspective that I can always get better. That all of us can always get better.

So, whether things are going really well, or not as well as you had hoped: remember that you have the opportunity to improve next time! No matter what you do, someone will complain. And no matter how poorly you think things are going, there will be someone who says thank you. You won’t position yourself or your organization very well for growth if you don’t stay positive and keep things in perspective. We’re all learning as we go!

Seeing it in action:

For an example of all 5 of these tips in action, I posted on the NetSquared Community Blog earlier this week with a list of some of the feedback (mostly bad) that we had received from users taking part in the Community Vote phase of the FACT Challenge. I provided responses or explanation, as well as notes about how we had used the feedback to improve the voting process right away. We saw a marked decrease in the number of emails after publishing on the blog because we provided a way for users to see responses to their questions before writing us, and showed that we really were listening and in it together with the community.

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What do you think?

Has your organization run a competition online or offline? What tips would you share from your experience? Have you found any of the tips above to be helpful in your work? We’d love to hear your examples!

[Photo Credit: Flickr tableatny]

And now they are up to something again: MMT is looking for a million dollar idea to support!

More information is in the press release below – you can contact Marie with additional questions.

The foundation will collect the ideas from Oregonians on a forum on the web at ideas4oregon.org to commemorate MMT reaching $500 million in money distributed to tax exempt organizations, primarily in Oregon.

“Half a billion dollars in 28 years from the personal estate of one of Oregon’s leading entrepreneurs leaves a powerful legacy,” said MMT Board Chair Orcilia Forbes. “Our funds have helped make Oregonians healthier and better educated, provided greater access to social services and the arts and culture, strengthened the nonprofit sector and improved the environment for all who live and visit here.”

Meyer Memorial Trust is the largest private foundation in Oregon, established from Fred G. Meyer’s personal estate. It began operating in 1982 and anticipated awarding $5-$6 million a year. In fact, over the past five years, MMT distributed an average $28 million per year in grants and program-related investment loans, surpassing $500 million with its most recent awards. At the same time, its assets have grown from $120 million to about $600 million, after giving away $500 million.

“To mark this occasion, we prefer to look ahead, not back,” MMT CEO Doug Stamm said. “We’d like all Oregonians to join us in kicking off the next $500 million. We think that’s where Fred Meyer would want us to look.”

Stamm noted that the million dollar idea challenge supplements MMT’s existing grant programs and initiatives, rather than supplanting any ongoing funding.

This is the first time the foundation has asked for broad and direct public input in its grants process. “We’ve set a goal to make MMT a national model of a regional foundation,” Stamm said. “Foundations are beginning to open themselves up as never before, and we want to be a leader in that movement.”

Forbes said the onslaught of bad news that Oregonians have heard in recent months contributed to MMT’s public approach.

In November 2009, Oregon was identified as one of the 10 states in most fiscal peril by the Pew Center on the States. Unemployment remains among the highest levels in the nation, with many more underemployed and in dire financial straits. Recent revenue forecasts were $577 million below what was projected just a few months ago. The global reach of the recession hurts exporting states like Oregon more than other states. Sharp declines in construction severely affected Oregon’s wood products industry and the state experienced high tech manufacturing job losses in the recession.

In response to the economic crisis, during 2009 MMT expanded its grantmaking strategies to help nonprofit organizations survive the economic downturn by helping with core and general operating expenses. In addition, MMT made significant grants for emergency food, utilities, rent and foreclosure assistance, and increasing access to the Earned Income Tax Credit. Through these awards, along with its ongoing grants programs, the amount MMT distributed remained constant, despite a significant decline in the foundation’s own assets.

“While we know foundation resources alone are by no means sufficient to solve our region’s significant challenges, we believe that opportunities exist for MMT to jumpstart actions that will lead us to a brighter future,” Forbes said. “We are looking for ways to provide meaningful leverage that help create conditions that will lead Oregon to its next best place.”

“Oregon used to be a hotbed of energetic innovation,” Stamm said, “but we are at risk of begin caught up in contagious pessimism. Do we really want to keep pointing to the bottle bill as our last great shining moment?”

“We hope this idea forum will help change the conversation in the state from how bad things are to what can we do to make them better,” Forbes said. “Meyer Memorial Trust can’t solve Oregon’s problems, but we’re willing to step up and try to jumpstart us in a better direction.”

The forum asks visitors to identify what they think is the most pressing issue facing Oregon and to share their best ideas to address it.

Stamm hopes the web forum will attract ideas from all Oregonians, not just nonprofits.

“Oregon’s issues go far beyond what nonprofits do,” he said. “We need to move beyond our customary categorical thinking and invite everybody – business, government, communities, organizations, individuals – to work together to address the issues we face before it’s too late.”

“This is not a time for faint-hearted suggestions, it’s a time to think big,” Stamm said. “We want bold and innovative, entrepreneurial ideas… the kind Fred Meyer might have had.”

All content of the forum will be public, with comments and feedback on ideas welcomed, Forbes said. “We want Oregonians to get engaged with us.”

While idea challenges and social media contests are increasingly used by corporations, governments and in philanthropy, ideas4Oregon.org has a far larger potential fiscal reward than most.

Ideas can be submitted and commented on until July 13, 2010. After all ideas are in, MMT will use them to craft a Request for Proposals, inviting applications to make a case for funding from the $1 million.

“If we get more than one outstanding idea, we’ll consider making multiple awards,” Stamm said. “Because we’ve never tried this public format before, we can’t predict just how it will go, and need to be flexible enough to make the most of this opportunity.”

Meyer Memorial Trust is a private independent foundation resulting from Fred G. Meyer’s personal philanthropy and is not affiliated with Fred Meyer Inc., the retail enterprise.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• Cause Global: Social Media for Social Change: Crowdsourcing Social Change – Marcia Stepanek has a terrific recap of our sxsw Crowdsourcing session with quotes and links to the case studies we shared. Thanks for the post, Marcia!
• 501derful.org – SXSW Crowdsourcing Re-Cap – Here's a wrap up from the Crowdsourcing Innovative Social Change panel from SXSW. Dave was a fellow panelist.
• A Few Reflections from SXSW Crowdsourcing Panel – Beth's Blog – Beth has a great round up of links and reflections from our sxsw session called Crowdsourcing Innovative Social Change. Her round up includes the slides we used in the session as well.
• 10 Questions for Camfed — Camfed International – Jordan Ridge and Kristy Green will be traveling to northern Zambia this week to meet students, filmakers, and young entrepreneurs in the communities where Camfed works – and you can go with them! Submit a question by Thursday, March 18th and 10 questions will be answered by Jordan and Kristy. Submit today!
• Facebook protest isn't enough. Selma vets and young activists must share lessons. – Here's an interesting piece from Paul Lamb in the Christian Science Monitor: "A Facebook protest or online petition is not the same as a sit-in or hunger strike. As activism re-invents itself, the experience of the older generations and the innovations of the young each have something to offer."

Location: Austin, TX, USA

Topic: Crowd Sourcing Innovative Social Change

Description: Social media builds buzz and raises money, but what about real, on-the-ground change?  The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world.  We’ll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.

Related Links: 

• SXSWi
• Review case studies
• Blog post with slides and notes
• Video

Social Media for Social Good

Everywhere you turn, you’re hearing about social media. Especially when it comes to fundraising. But at NTEN and NetSquared, we know that social media is good for a lot more than raising money. We know that social media can be used to change the world. That’s why we’re launching the Social Media for Social Good case study collection!

Whether you’ve run a successful advocacy campaign, integrated social technologies into your education programs or have found innovative ways to use social media to further your mission in any other way, we want to hear about it.  There is still time to submit your case study – but hurry!

Why participate?

We know that one of the best ways to learn is to hear how others have succeeded before. Submitting your case study means you can share your story with others looking to learn and explore the social media for social good space.  It also means that you’ll be entered into our competition:  We will choose 3 case studies to be featured in our session with Beth Kanter at SXSWi this March!

Vote!

Over the past month, organizations have already submitted their case studies and now it’s time for you to cast your vote! Rank your favorites to help decide which case studies are featured at SXSWi.  (Don’t worry, if you haven’t submitted yet, you can still do that, too!)

Deadline for submissions and voting is February 26th!

• Review the submissions and cast your vote today!
• Learn more and submit your case study now!

What’s your favorite example of technology helping people create positive change in the world? I think there are too many to count, really.  For example, simply review the hundreds of ideas listed in NetSquared‘s Project Gallery and you’ll quickly see that people from around the world are hard at work leveraging all kinds of technologies to create positive change for communities tackling many different issues.

One example that I’ve blogged about before is the annual project from EpicChange: Tweetsgiving.  During the US Thanksgiving holiday, Tweetsgiving asked people around the world to use Twitter to share something they were grateful for and include the link to the Tweetsgiving site (where people could donate to help build a library, classroom and more for the benefiting school in Tanzania).  This year, the Tweetsgiving campaign also asked people to gather in person, offline and have gratitude parties, where people could also donate in person to the project.  You can see the numbers (from tweets, to dollars, to videos and more) on the EpicChange blog here.

Enter the Contest

As part of HP’s Create Change initiative, they want to initiate a dialogue on how technology and individuals create social change – and to do that, they have partnered with bloggers like me that think we know a few folks with ideas on that subject! (Looking at all of you readers, hint hint!)

HP is giving away a new computer and printer bundle to the winner selected in the contest – and we all have the added bonus of learning about ways others have leveraged technology and finding case studies that can help us in our work.  I’m really looking forward to hearing about the projects you find inspiring!

To participate in the contest, follow these easy steps:

1. Answer the same question that I discussed above:

What’s your favorite example of technology helping people create positive change in the world?

2.  Provide your answer in the comments below (if you’d like to blog your answer on your own site, simply leave a comment here with a link to your site to be sure it’s included)

3. You have until February 28th to submit a response to the question

On March 1, I will select a winner at random (all commenters who answer the question will be put into a hat and I’ll draw one at random).  The winner will be announced here in an update at the bottom of the blog post that day.

So, get your submission in and be in the running for a new computer and printer!

(To find out more about HP’s Create Change initiative, visit their website or Facebook page.)

UPDATE: Winner Announced

As promised, I took all those who commented on this post and chose one at random. Actually, I wrote everyone’s name on a slip of paper, put them in a measuring cup, and my husband chose the winner at random. I even took a picture!

So, congratulations to Ryan Long!  You’ve won the contest for a new computer and printer bundle from HP, and will be connected to process your winnings.  Thanks again for sharing your favorite example of technology for social impact: LiveMocha.com, a website where people can learn and teach languages from around the world.

Thanks to all those who submitting comments with your favorite examples of technology for change! I’ve learned about more projects and seen some of my favorites mentioned. I hope you all find more organizations or tools to use, learn from or support, too!

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• TakingITGlobal and Nabuur Launch New Action Guide on Online Volunteering | NetSquared, an initiative of TechSoupGlobal.org – "TakingITGlobal (TIG), an organization that operates the world’s most popular online community for young leaders, and Nabuur, an online volunteering platform that links Neighbours (online volunteers) with Villages (local communities) in Africa, Asia and Latin America, announced today the release of a new Action Guide on Online Volunteering available for download on the TIG website." Check it out!
• Chase Community Giving Contest Ends With Yet More Controversy – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth Kanter has an excellent post chronicling and compiling many posts and resources, as well as commentary and criticism surrounding the Chase Community Giving contest that just finished. "This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. In some ways, it comes as no surprise that the race to the finish line ended with more allegations of dubious behavior by contest participants and those watching them compete. It's left some nonprofit professionals wondering whether these types of contests are a good idea." I strongly agree with Hildy Gottleib's comment at the end of the post and urge you to read both the post and the discussion in the comments.
• Online Fundraiser's Checklist – "FREE DOWNLOAD: The Online Fundraiser's Checklist. How Do You Ensure Fundraising Success This Year? Take advantage of Network for Good's handy new eGuide, The Online Fundraiser's Checklist, to ensure you don't miss a thing."
• 3 Powerful Social Good Trends in 2010 – Ben Rattray, the founder and CEO of Change.org, has a great piece on Mashable showcasing the three trends he sees coming in 2010 for the social change sector. "2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter (Twitter) and Facebook (Facebook) and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon."
• Try These Dynamic Digital Storytelling Platforms | Community Organizer 2.0 – "Nonprofit organizations can tell the best stories. Stories about the impact that a nonprofit has on people’s lives can engage, recruit and solidify donors and members. As ImpactMax writes so beautifully, tying individual stories to overall contextual problems and societal issues can really change policies. Anecdotely, I see a lot of blogs and Flickr photo streams, some YouTube and Vimeo use. Why limit yourself? There are so many other tools and platforms that are exciting, innovative, incredibly engaging, and beautiful. Here are my top digital storytelling platforms and tools for your nonprofit to try out in 2010."

The 13 winners were selected from 60 finalists drawn from 1,702 nonprofit taglines submitted to the 2009 Getting Attention Nonprofit Tagline Awards competition. More than 4,800 nonprofit professionals cast votes in the final selection round.

The awards program is designed to encourage nonprofits to effectively use taglines, a high-impact, low-cost marketing tactic often overlooked or under-emphasized by nonprofits; Nancy says, “A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate your organization’s identity.”

Nancy says that the winning taglines in the 2009 competition demonstrate how powerful taglines can work as a first step in branding or as a highly-effective tool to refresh a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning.

A great tagline can help people find you, too!  Searching on Google or even on Facebook for issues or ideas can tap into words in your tagline that may not be included in your organization’s name.

2009 TAGLINE AWARD WINNERS

Arts & Culture: Big Sky. Big Land. Big History. — Montana Historical Society

The Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. And a big hit with voters.

Associations: Building community deep in the hearts of Texans —TexasNonprofits

TexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline.

Civic Benefit: Holding Power Accountable — Common Cause

Common Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so.

Education: A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund

This 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.

Environment & Animals: Because the earth needs a good lawyer — Earthjustice

Earthjustice capitalizes on what people do understand – that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.

Grantmaking: If you want to be remembered, do something memorable. — The Cleveland Foundation

It’s a rare tagline that manages to recruit people to its cause both unabashedly and effectively. That’s exactly what The Cleveland Foundation pulls off here. Clear, concise, and…memorable! A model for any organization promoting philanthropy.

Health & Sciences: Finding a cure now…so our daughters won’t have to. © — PA Breast Cancer Coalition

The PA Breast Cancer Coalition’s tagline is both emphatic and poignant. It strikes a deep emotional chord, and conveys the focus and impact of its work without being overly sentimental. “Finding a cure,” a highly used phrase for health organizations, is bolstered here by the appeal to solve a problem now so future generations won’t suffer from it.

Human Services: Filling pantries. Filling lives. — Houston Food Bank

With simple but effective use of word repetition, the Houston Food Bank clarifies its work and impact. It delivers on two distinct levels—the literal act of putting food on people’s shelves and the emotional payoff to donors and volunteers. An excellent example of a mission-driven tagline.

International, Foreign Affairs & National Security: Send a Net. Save a Life. — Nothing But Nets

Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model.

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job — Homeboy Industries

Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. It stops you in your tracks, makes you want to learn more and sticks with you afterwards. That’s the kind of potent nonprofit messaging every organization desires.

Media: Telling stories that make a difference — Barefoot Workshops

If your organization’s name is vague, it’s critical that your tagline be distinct. Barefoot Workshops’ tagline sums up the transformative power of stories to create change in people and their communities, so clarifying the organization’s focus. Saved by the tagline!

Religion & Spiritual Development: Open hearts. Open minds. Open doors. — The people of The United Methodist Church

The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.

Other: A head for business. A heart for the world. — SIFE (Students In Free Enterprise)

If an organization’s identity contains within in it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassion.

The full report will be out in November with more details about the 13 winners and all of the entries and more! For your free copy on publication, subscribe to the free Getting Attention e-update.