calendar – Amy Sample Ward https://amysampleward.org Thu, 23 Feb 2012 14:46:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://amysampleward.org/wp-content/uploads/2021/11/cropped-ASW-Purple-Wall-32x32.png calendar – Amy Sample Ward https://amysampleward.org 32 32 DIY Social Media Management https://amysampleward.org/2012/02/23/diy-social-media-management/ https://amysampleward.org/2012/02/23/diy-social-media-management/#comments Thu, 23 Feb 2012 14:44:38 +0000 https://amysampleward.org/?p=2857 Continue readingDIY Social Media Management]]> Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect.

Listening Dashboard

Why create a listening dashboard?

  • Save time looking for news
  • Monitor multiple channels at once
  • Track your organization and your cause
  • Create a shared tracking space for your team or whole organization

How to get started:

Content Map

Why create a content map?

  • It provides an easy-to-access reference for everyone in the organization showing all content and outlets
  • Supports cross-team collaboration as staff understand where their content is going
  • Supports tracking and analysis for message and call to action response

How to get started:

Content Calendar

Why create a content calendar?

  • Easy reference
  • Coordinated messages
  • Supports tracking and segmenting
    • Ensure people receive appropriate amount of messages
    • Create multiple touch-points
    • ID traffic sources

How to get started:

  • I prefer Google Calendar, though you can use any shared calendar you have in place in your organization – DivvyHQ is designed specifically for this purpose
  • Create a format; ie: Message (STAFF) – Segments, Details
  • Use color codes as possible
  • Use all-day and timed events
    • all-day for emails and blog posts
    • timed events for social media posts

Here’s an example:

DIY Management Tools

For looking for a list of suggested tools, here’s a place to get started!

Free tools:

Tool-Specific tools:

Low-Cost tools:

DIY Social Media Management

]]> https://amysampleward.org/2012/02/23/diy-social-media-management/feed/ 13