SXSW Recap and Highlights

Throughout the conference, I posted notes from sessions and other highlights from the hallways – and you can get all of the posts from the Nonprofit Times!

Hot Button Issues at SXSW: Kony and Homeless Hotspots
We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts. At SXSW, there…

Crowdfunding Social Ventures at SXSW
Start Some Good, a platform for social good groups – whether nonprofit organizations or not – to raise funds and build community, highlighted eight diverse projects working for social impact at an evening event hosted by Center61 at SXSW. Each…

Personal and Professional Identity: Social Media Policies for Nonprofits
I was joined today for a panel at SXSW to discuss the blurry or blurring lines of personal and professional identify online. With me on the panel was Debra Askanase, Jess Main, and Vanessa Rhinesmith. This topic was especially relevant…

Tendenci Released as Open Source by Schipul
Schipul, a web marketing agency based in Houston, Texas, announced yesterday during the 2012 South by Southwest Interactive festival that Tendenci, a content management system (CMS) will be released as an open source solution. Tendenci was developed by Schipul especially…

Tech Talk at SXSW
South by Southwest Interactive is a major hotspot for new tools to launch, applications and platforms to find early adopters, and those looking for ideas or suggestions to get recommendations from others already exploring the newest, shiny toys. I’ve been…

Stand with Planned Parenthood: Lessons from Crisis Response Campaigns
Just over one year ago, on February 18, 2011, Planned Parenthood Federation of America launched the largest integrated campaign in its history. The threat to defund Planned Parenthood was bundled in a larger packaged proposal of funding cuts to be…

Social Philanthropy: Raising Money on YouTube and Twitter
Money is always a hot topic of conversation at SXSW from new start-ups looking for venture funds to nonprofits looking for philanthropic support, all for innovative ways of changing and shaping our communities and the world. One panel, moderated by…

Ambient Location and the Future of the Interface: SXSW Keynote with real implications for Nonprofits 
“We are all cyborgs. The minute you look at a screen, you are in a symbiotic relationship with technology.” This is how Amber Case opened her 2012 South by Southwest Interactive keynote talk on Sunday, March 13th. Case, and her…

New Empire Builders Podcasts

Throughout SXSW, Brian Reich, ShiftCast host and information strategist, pulled together small groups of people for interesting conversations broadcast live and recorded as podcasts. I had the pleasure to participate in one of these recorded sessions, along with Uwe Hook, co-founder and CEO of Bates Hook, and Kevin Lloyd, founder and CEO of Momentum OS, Inc. We talked about the differences and the opportunities for convergence between big brands, start-ups, and nonprofits.

Listen to our Daily Roundtable conversation or subscribe to the podcast in iTunes. You can also check out all of the recorded sessions from SXSW on the New Empire Builders’ website.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

• This is What a Librarian Looks Like – I love this example of a Tumblr blog used for a perspective-changing campaign. It's a great case study of how individuals and start and drive a campaign and the way that a concept can translate across cultures and countries.
• 12 Digital Fundraising Trends for 2012 – "Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year." Check out the 12 Trends, from Personalized Video Thanking to Ebooks to Digital Fundraising Staffing!
• NTEN’s Technology Leadership Academy Returns for 2012 – "We're excited to announce that the Technology Leadership Academy is returning in 2012. Even better, thanks to the generous support of Google and the Andrew W. Mellon Foundation, we're able to offer the Academy at no charge to qualifying organizations. The Academy gets at the very heart of what NTEN does. We believe that with improved tech leadership, nonprofits like yours will provide more and better programs, inspire more communities, and involve more volunteers to share their time." The deadline to apply for the next learning group is February 24th!
• Digital Storytelling Challenge from TechSoup – "TechSoup’s annual Digital Storytelling Challenge (TSDigs), powered by Lights. Camera. Help., combines professional instruction and friendly competition into a hands-on media-making project." Learn more about the various educational programs planned and how to submit either your one minute video or five photo presentation to the competition!
• INFOGRAPHIC: The Rise of the Planet of the Apps | App Annie – This infographic and accompanying data is a great overview of the changing landscape of mobile applications around the world. It's also a great example of how infographics can help illustrate data, but coupling them with more complete narrative can ensure readers really understand what the data is saying.
• 2011 Online Giving Report – “'2011 did not have the 35% year-over-year growth rate in online giving that happened in 2010, but online fundraising did not lose its mojo,' said Steve MacLaughlin, co-author of the Report and Blackbaud’s director of Internet solutions. 'Every sector in the analysis has had double-digit growth since 2009, but as with all large numbers, the bigger the overall percentage gets, the slower it tends to grow.'In 2011, online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis. International Affairs is the only sector that didn’t experience positive growth in 2011, due to the tremendous amount of online giving in 2010 in response to the Haiti earthquake. When these organizations are included in the analysis the overall online fundraising growth rate drops to 0.3%."

Why

This website has been a great place for me to post ideas and share lessons learned, store content from presentations, and share resources. But, it was always something I had as the last bullet on the to-do list to update the CSS, to change the theme, generally “make it better.” As much as I have enjoyed all that we have been able to do together in this space, I’m much more excited about what we could do together in a more organized, easy to use space.

Right now, this blog could really be categorized as a blog. But I’d like it to be seen for what it is: there are tons of presentation resources (slides, notes, videos, etc.), books/publications, and other resources. But what’s really important to me, is that there are A WHOLE HECK OF A LOT of conversations here: there are around 500 posts and over 6,700 comments! I want to ensure that what you all are saying gets a lot more visibility.

Who

As I’ve been meaning to revamp the site for a couple years now, I knew that getting to done on this project would take more than myself! I put out on Twitter that I was looking for someone to help me redesign the site and connected with Matt Chevy:

I’m excited to be working with Amy and it’s clear that she’s established an outstanding community here. When she initially mentioned to me that she wanted to involve all of YOU in this process, I immediately bought in. In the world of online marketing and Social Media we talk about engagement and community involvement, and we hope to really emphasize this by encouraging and requesting your thoughts, suggestions and feedback from beginning to end. I couldn’t be more excited to get started; I’m thrilled to have connected with Amy, and I look forward to interacting with all of you!

Matt’s going to be doing the heavy lifting on the back end. But I can’t do a redesign without you, the readers!

How

So, how’s this open process going to work? Well, first of all, I’d love to hear what is most useful or valuable to you, why you keep reading and commenting, what you wish there was more of (or less of!) and any other feedback you have about doing a redesign of this site.

Next week, I’m going to be asking for lots of feedback and ideas in a series of posts. Today’s post is mostly an announcement and a heads up; next week there will be three posts asking for your ideas and preferences. That information will help Matt and I ensure that the redesign delivers on just what you want, need, and already like!

I’m really excited to update and upgrade this space and so thrilled to be working with a designer willing to work with me in this collaborative approach, keeping all of you in the process! Really hope you’ll join me next week to share your ideas.

If you have any questions or comments, feel free to leave a comment here or email me any time.

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More about Matt:

Matt Cheuvront is the founder of MATTCHEVY – a Chicago-based online marketing consultancy and web design firm. With a background in advertising, marketing, e-commerce, and PR, Matt has a passion for the online medium and works with small businesses, non-profit organizations, entrepreneurs, and bloggers in improving and establishing their overall web presence.

The discussion made me think about user-generated content and the two-way flow of information that comes with adopting new social media components.  This is usually one of the biggest sources of fear for organizations just beginning on the road to web 2.0. But isn’t the openness to letting go of control of the message and specific content similar to the opening of leadership opportunities for staff? (And shouldn’t it be that neither creates fear in the organization and its leadership team?)

You can read the rest on the SSIR blog here!

You can read the blog here!