advertising – Amy Sample Ward https://amysampleward.org Tue, 27 Mar 2012 20:49:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://amysampleward.org/wp-content/uploads/2021/11/cropped-ASW-Purple-Wall-32x32.png advertising – Amy Sample Ward https://amysampleward.org 32 32 Great reads from around the web on March 21st https://amysampleward.org/2012/03/21/great-reads-from-around-the-web-on-march-21st/ Wed, 21 Mar 2012 18:00:16 +0000 https://amysampleward.org/?p=2898 I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I've found recently (as of March 21st). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Continue readingGreat reads from around the web on March 21st]]>
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of March 21st). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Why Your Infographic Is Evil (And Three Ways To Fix It) – “Blogger’s confession: I can spend a couple of hours interviewing sources and crafting a post several hundred words long and get a couple of thousand hits. Or I can write a pithy introduction, repurpose an infographic that has already appeared on several other sites and most likely was created by a public relations firm or a company looking to push a product and service and end up doubling or tripling those traffic numbers. I’ve done both. But I’m not necessarily proud of succumbing to the infographic trend. I’m not bashing infographics. Some of my best friends are graphic artists who design infographics that are eye catching, smart and tell stories better than my words ever could. But this latest visual Internet fad of telling almost every story with a dense infographic is something that I’m hoping will soon be played out.”
  • Red Cross Opens Social Media Center For Disaster Response – TheNonProfitTimes – “The American Red Cross (ARC) has launched a digital operations center and digital volunteer program to coordinate response efforts during disasters, particularly when storm victims are huddled in a basement away from other forms of communication. The Digital Operations Center demonstrates the increasing importance of social media in emergency situations. The launch of a Digital Volunteer program will help Red Cross respond to questions and information from the public during disasters.”
  • Crowdraising | Heath Wickline – “Advertising can be a great vehicle to make a real, emotional connection with our audiences and to raise the visibility of a campaign or organization. But the expense of buying ad space can be a barrier to many nonprofits. Ads aren’t worth a thing if no one seems them, and ad prices are based on the number of eyeballs that will see them. That’s why Super Bowl spots are obscenely expensive while you see ads for local furniture stores in the middle of the night. It’s how the system works and it’s a conundrum. Social media may now provide an answer. A new online platform calledLoudSauce is looking to change that difficult advertising equation by introducing a simple way for individuals to amplify ideas they like.”
  • What can local websites offer the BBC and other public service providers? | Networked Neighbourhoods – “Networked Neighbourhoods has been working with the BBC to test the potential contribution of an alliance of London neighbourhood sites, using the forthcoming digital switchover as a catalyst. With representatives from a number of London local networks and heritage media groups, gathered in the council chamber at Broadcasting House yesterday, we explored the ways in which neighbourhood websites could be used as part of a two-way public service information network.”
  • Facebook Fan Gates Are Dead: How Do I Get Fans? | Brian Carter – “A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find. Few people were going to Facebook pages already, fewer were clicking on the tabs, and now it will be nearly zero.”
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Great reads from around the web on March 11th https://amysampleward.org/2011/03/11/great-reads-from-around-the-web-on-march-11th/ Fri, 11 Mar 2011 15:00:32 +0000 https://amysampleward.org/?p=2328 I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I've found recently (as of March 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Continue readingGreat reads from around the web on March 11th]]>
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of March 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Nonprofits and Location-Based Services – "This past week Noland Hoshino of [B]Cause media was kind enough to give a presentation on Location-Based Services (LBS) at a PDXTech4Good event. The presentation covers a good bit of why nonprofits should care about LBS and then gets into some solid examples and tips for a few of the major platforms."
  • Katya’s Non-Profit Marketing Blog – "Nonprofit marketing is only worth doing if your aim is to get people to do something. Raising awareness isn’t enough. So make sure you have all the elements of a strong call to action…" I really like Katya's list of 5 elements to a great call to action. But, I also have a few that I would add – what about you?
  • sparking creativity through cognitive distance – "I had the opportunity to speak earlier this week at the Innovators Improv. It’s a monthly gathering that brings together a variety of interesting folks from the community to share experiences, discuss questions, and raise ideas on a range of topics. I was invited to talk about “Sparking Creativity“. I wanted to share my talk as I think we all benefit from the opportunity to spark creativity in our everyday lives."
  • 2011 Japanese Earthquake and Tsunami – Find news, follow real time content, get official warnings and information, and much more on the earthquakes and tsuanmi that hit Japan, and the tsunami watches in effect around the Pacific. There's also a "people finder" tool and information numbers to call. I'm really excited to see Google support crisis information in this way and hope that nonprofits can work with Google to identify ways we can integrate responder information as well as donation and other support mechanisms into the site.
  • A think tank for the ages creates Goodness Engine – Microsoft Unlimited Potential Blog – Site Home – TechNet Blogs – Working with DonorsChoose.org, Facebook, Twitter, Bing, Google, Microsoft, REI, and WebTrends discussed how to most effectively use online tools and processes for maximum impact. The result? A free eBook called the “Goodness Engine: Driving Greater Social Impact in the Digital World” has been created to help other nonprofits learn about a whole range of topics from driving online traffic to creating dynamic content and managing online engagement.
  • YouTube – goodwork’s Channel – "Through Good Work, YouTube is matching up nonprofits with expert creatives around the world, asking them to make video ads for nonprofits like yours. The best video ads, as selected by an esteemed judging panel of ad executives and Nonprofit sector leaders, will be featured at a showcase at the Cannes Lions Advertising Festival and linked from the YouTube homepage, providing a huge amount of exposure for both the creatives and the nonprofits."
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