Comments on: Marketing and Engagement: Making the most of your Emails https://amysampleward.org/2011/05/17/marketing-and-engagement-making-the-most-of-your-emails/ Wed, 18 May 2011 23:14:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Holly Ross https://amysampleward.org/2011/05/17/marketing-and-engagement-making-the-most-of-your-emails/comment-page-1/#comment-75256 Wed, 18 May 2011 23:14:00 +0000 https://amysampleward.org/?p=2463#comment-75256 In reply to Matt Garcia.

Hey Matt –

My thinking is this – the becnhmarks themselves (34% open rates, for example) aren’t the meaningful things in the report – it’s the trends over time – are open rates for small and large orgs going up or down? As you can see from the charts there is a WIDE (WIDE!) variance in the results. Some orgs with under 100k names outperform the largest orgs, and vice versa. So my advice is no matter what your list size is, use the report to understand the trends, and to help you learn how to benchmark against your own list performance. That’s the thing that matters most – are you improving your own list performance.

That said – I totally see what you are saying. Our problem is that we can’t typically get the level of detail we report on for orgs with very small lists, who are generally using less sophisticated reporting and tracking tools.  It’s not that we don’t want to, but that we can’t.

Happy to hear any other thoughts you have!

Best,
Holly

]]> By: Matt Garcia https://amysampleward.org/2011/05/17/marketing-and-engagement-making-the-most-of-your-emails/comment-page-1/#comment-75254 Wed, 18 May 2011 21:26:00 +0000 https://amysampleward.org/?p=2463#comment-75254 One thing that I find frustrating with the eNonprofit Benchmark study is that it defines a “Small” nonprofit as having under 100,000 deliverable email addresses. This makes it hard for (actual) smaller nonprofits (1-2,000 subscribers) to get meaningful comparisons for their work from the report. Do you have advice or qualifications or caveats that you share when talking to nonprofits who are no where near 100,000 subscribers? Do you still see the data as relevant?

]]> By: PRSA Nebraska: Email Marketing https://amysampleward.org/2011/05/17/marketing-and-engagement-making-the-most-of-your-emails/comment-page-1/#comment-75251 Tue, 17 May 2011 23:20:45 +0000 https://amysampleward.org/?p=2463#comment-75251 […] Slides and notes […]

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