Tag Archive for 'video'

Great reads from around the web on January 5th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 5th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
  • 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
  • Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
  • How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
  • Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."
Published on January 5, 2010 by Amy Sample Ward. 7 Comments

30 Hour Day: Livestreaming for Fundraising

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30 Hour Day is a cockamamie scheme concocted by Cami Kaos of Strange Love Live and Rick Turoczy of Silicon Florist. The concept? Livestream for 30 hours straight in an effort to raise money for charities like Free Geek, Oregon Food Bank, and Toys for Tots.  Yes these are Portlanders, hoping to fundraise to support local organizations in Oregon (USA), but they are hoping it helps you fundraise wherever you are, too!  That’s the power of livestreaming on the web, or at least the logic here.  With livestreamed content that you can use, too, the 30 Hour Day hopes to get people around the world involved.

I’ll be going on the air at 10 pm PST with my dear friend Marie (@mariadeathstar) in support of an organization that is incredibly important to us: Free Geek (you can see the notes about the birthday fundraising I did last year in support of Free Geek here).

Learn more about how you can get involved in the 30 Hour Day from wherever you are in the world!

Published on December 4, 2009 by Amy Sample Ward. 0 Comments

Great reads from around the web on November 25th

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I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 25th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • E-Commerce News: Customer Loyalty: If You Build a Branded Online Community, Will Customers Come? – "Despite the enormous popularity of peer-to-peer social networking, the adoption cycle for branded online communities has been relatively slow. That a growing number of consumer brands are transforming their existing static Web sites into interactive online communities is a trend that is not only recent, but also rapidly accelerating." What do you think? Do you have a branded online community for your organization or project? How did you ensure participation and membership?
  • ProjectRSS for describing projects (part of the Open Philanthropy effort) – I've recently come across this project from John Brennan (@worldlyjohn on Twitter) and am interested in what you all think about it! "Open source software exists in the computer industry. Open architecture exists in the construction industry. Yet only recently has there been a push for standards in communication of the philanthropic industry. The time is now. Open Philanthropy is about sharing. Open Philanthropy is about community. Open Philanthropy is about working together to increase the size of the proverbial pie (not the piece)."
  • The Report | Think Social – "This is a first draft of a longer effort dedicated to the study and advancement of developments in social media in the public interest that enable people to write history by acting online. It features concept definitions and examples for ten trends that we believe are shaping the use of social media in the public interest. We have compiled this list through interviews with public- and private-sector leaders; analysis of initiatives, organizations and government programs; reviews of industry and mainstream news coverage; and submissions from thousands of online participants."
  • Five Social Media Fundraising Trends for 2009 – Beth's Blog: How Nonprofits Can Use Social Media – "Over the past six months, I've been collaborating on a book with Allison Fine, titled "The Networked Nonprofit" and we've been sifting through stories, research, and seeing many patterns. So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010."
  • Miro Community – "Miro Community lets you bring together all the videos about a topic, a community, or product into one elegant website, no matter where the videos are hosted." GetMiro.com is an open-source, non-profit video player and podcast client, check out the tool here: http://getmiro.com
Published on November 25, 2009 by Amy Sample Ward. 0 Comments

Interview: Social Media and Social Entrepreneurs

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This past weekend I had the opportunity to be in Rotterdam, Netherlands, for the European Summit.  There I met Petra Kroon in person, someone I follow online in the nonprofit technology space.  It’s always great to meet offline with folks you’ve already had conversations with online.  Petra wanted to a short interview before the event was over and she asked some interesting questions, like:

  • What’s so powerful in social media for social entrepreneurs
  • What is advice for entrepreneurs in 2010
  • What will the world look like in 25 years

Be sure to catch Petra’s blog (in Dutch, so use a translation tool like Google Translate) or follow her on Twitter.

Why social innovation benefits from social media from sociaal ondernemen on Vimeo.

What do you think?

What are your answers to Petra’s questions?  I’d love to hear what you would have said!

Published on November 24, 2009 by Amy Sample Ward. 2 Comments

Great reads from around the web on November 18th

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I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 18th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • 2010 Nonprofit Technology Conference | NTEN: The Nonprofit Technology Network – Have you registered yet for the Nonprofit Technology Conference? This is one of the best opportunities each year to meet others from the nonprofit technology sector, learn what other organizations are up to, what's new and what's next! I'll be there and hope you will be, too :)
  • What is your conversation strategy? | Powered by John Haydon – John Haydon has an excellent post today to get you thinking more strategically about your use of social media, and not just what tools to use but what to say once you're using them! "When most businesses and non-profits start using social media, they start with “small talk” with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network. But all to often, they fail to move beyond the “small talk” and create meaningful discussions that their communities are dying to have."
  • Whuffie Webinar – "What if you had access to the latest big ideas from the corporate world, distilled into a 10 minute video that was 6.5 more memorable than other ways of learning? What if you then had access to one of the leaders in the not-for-profit world who would show you how to take these principles and apply them to your day to day activities? What if all of this was free, every month?" You do! Check out this great webinar series from Polar Unlimited.
  • Idealist.org: Imagine, Connect, Act – Idealist is trying something. They want to see what could happen if we serious commit to working together, on an offline. "It's time for the world's idealists to work together, online and in person. The first step in this campaign is to ask you to take a few minutes to read this proposal. What you'll find there is a vision for this network, a path and a timeline to build it, and an invitation to be part of this movement from the very start. Then, to share your thoughts and join the 1,361 people in 91 countries who are making this happen, please sign up here."
  • YouTube – Direct's Channel – "YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organization to request, review, and re-broadcast user-submitted videos with ease. News organizations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand. With YouTube Direct, the opportunities to connect directly with the YouTube community are endless."
Published on November 18, 2009 by Amy Sample Ward. 19 Comments

DonorsChoose Interview & Social Media Challenge

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My collaborator, JD Lasica, at SocialBrite has just posted the interview and details below.  Please support the SocialBrite team (or any other blogger) in the Social Media Challenge!

DonorsChoose: open source philanthropy from JD Lasica on Vimeo.

Social Media Challenge is a leading example of micro-giving

When you think of organizations and nonprofits that have made effective use of Web 2.0 technologies to raise funds for a cause, DonorsChoose.org should be near the top of a very short list.

And October is once again the month when bloggers step up to the plate for the Social Media Challenge, now in its third year. Last year, bloggers big and small raised $270,000 to provide 65,000 students with the resources needed to learn. This year, Twitter has joined the fray.

At Socialbrite, we’d like to call on our readers to support students in public school classrooms in low-income areas. The cool part? You get to decide which projects to support — and you’ll be able to hear directly from the students who received your donation.

Please make a donation on the Socialbrite Giving Page. Some of the donations will have twice the impact because of a matching grant from the Bill and Melinda Gates Foundation.

And, of course, you can always create your own Giving Page.

Meantime, if you’re not familiar with DonorsChoose, the idea is a simple one: It’s a site where public school teachers could post what materials they were lacking in the classroom. Requests stay up for five months or until they’re fully funded.

Interview with founder Charles Best

I recently buttonholed founder and CEO Charles Best to get a first-hand account of the groundbreaking charity and its model for funding public school projects around the country. Charles thought up the site during a lunch conversation with colleagues at a public high school in the Bronx where he was a social studies teacher for five years, and his students volunteered to help start the organization. They hope individuals will contribute around $17 million this year for books, field trips, art supplies and technology needed by classrooms in low-income areas.

Watch, embed or download the 6-minute video on Vimeo
Watch the video in H.264 on Ourmedia

Some highlights from our chat:

• During the 2007 Blogger Challenge, he said, “we saw that a handful of bloggers who wouldn’t appear on the Technorati top 100 list and don’ have huge readerships were actually capable of raising the most money from their readers because they have a personal relationship with their followers.”

• With micro-giving, “someone with $10 or $25 to give can be a philanthropist. and get the same kind of accountability and vivid feedback that bill gates gets when he gives $1 million,” he said.

• The main reason it works is that you get to see how your donation was spent, you get photos from the classroom, and you get a personal reply from the teacher or students.

• There are 12,000 to 14,000 classroom project requests on the site at a time. About two-thirds get fully funded before they hit their expiration date.

• DonorsChoose is a great target for companies’ Corporate Social Responsibility programs. “Companies have a new ability to empower their customers to be philanthropists, to open source their philanthropy and let their customers or employees participate as grant makers,” he said.

• Long term, DonorsChoose wants raise $100 million a year for public classrooms this way.

Published on October 15, 2009 by Amy Sample Ward. 0 Comments

Gov 2.0, Shirky & Local Communities

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David Wilcox and I are getting ready for iterations on Social by Social – the first two being applications of the lessons learned and strategies for using social media shared in Social by Social (read online or download the PDF for free, or buy your hardcopy) in local communities and the same for local government.  We have a couple events coming up at the end of the week where we’ll get to work with local government representatives, organizations and community members to discuss how to use social media to create community online as well as enable democratic participation.

In the video below fron Gov 2.0, Clay Shirky discusses some of the attributes that lead to success for Apps for America and un-success (can’t say “failure” as they certainly learned a lot from the experiment!) of other projects.  It’s a great video, and only around 10 minutes long – watch it :)

According to Shirky, the three elements for success for a open, participatory projects online are:

1. “The contract with the users has to be complete enough to get them interested, but not so complete that it depresses them.”

2. “Understand that the users who are coming in are motivated to do things that you did not predict; and the more you try to predict, the more those motivations will go toward the destructive, so you have to give them space to participate.”

3. “In the domain of collaborative production, it is Heisenberg’s press release: the more completely in advance you take credit for future success, the less likely that success becomes.”

I think these three points are incredibly important in light of the events David and I are facilitating for members of “Innovation Departments” and recipients of “Innovation Funds.”  When creating “innovative” (I use the term loosely) online opportunities for collaboration or community, whether it’s a government project, an organization/cause-drive project, local or community issue, or anything else, it’s important to remember that one of the main reasons you are using such an open process is probably because you are hoping to be surprised by smart people contributing their creativity and knowledge and passion.

It’s something I say all the tine: my brain can only hold so much, but when I rely on my community, on the web, I can be SO much smarter! The same goes for projects like these.  You are looking for the people who are smarter than you, or more creative than you, or at least not bound by the context and previous thinking of your group/organization/department.  Just like to accept criticism we have to be prepared to say that what we did could be improved, in launching projects like these we need to be prepared to say the best bits are those we haven’t thought of yet!

What do you think?

Have you been part of a community or government project that tapped the innovations and contributions of a larger community – what tips or lessons do you have from that experience? Have you contributed to an open call for ideas or contributions – what inspired or invited you to participate?

Published on September 14, 2009 by Amy Sample Ward. 2 Comments

Taking Action on YouTube

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YouTube is set to publicly launch the “Call-To-Action Overlay” feature.  This will allow users to place calls to action (messages and links) on top of videos.  This is huge news as it means a revolutionary shift in the video platform with the largest global audience.  The Call-To-Action Overlay means users will be prompting viewers to click away from YouTube (not exactly the action a platform like YouTube is after).

It won’t be everything nonprofits are looking for though.  There are two major qualifications for use:

  • You can only place customized overlays on a video that you’ve entered into YouTube’s CPC Promoted Videos program.
  • You have to be a paying YouTube advertiser, but do not have to pay extra for the Overlays.

You can include calls to action and links in the description of your videos, but moving those options literally on top of the video can mean a lot for getting results.  According to TechCrunch,

The feature has been in testing with select partners and non-profits for some time, and the results have been extremely positive. Last March, the organization charity:water managed to raise $10,000 in a single day by including an overlay on one of its videos. A handful of politicians have also been trying it out, using it to entice voters to sign their petitions. It’s worked well enough that politicians who haven’t had access to the feature are clamoring for it.

I’m really excited to see what happens tomorrow – but also interested in groups like Call2Action that are already focused on the combination of actionable opportunities and compelling video.

Published on June 30, 2009 by Amy Sample Ward. 0 Comments

YouTube calls for Video Volunteers to Help Nonprofits

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Volunteerism in the 21st century can take a different form than traditional charity work, like YouTube’s Video Volunteers: youtube.com/videovolunteers.

The mission of YouTube’s Video Volunteers platform is to connect nonprofit organizations with skilled video makers who can help them broadcast their causes through video, reaching new audiences online and driving action around issues and projects that matter to them. In partnership with allforgood.org, the new platform that connects volunteers with volunteer opportunities, “Video Volunteers” pools video-related volunteer postings and connects YouTubers with these opportunities.

Want to use your video skills for good?

Become a YouTube Video Volunteer.  There are lots of great organizations who need your help to broadcast thei cause and change the world. This is your chance to help!

Learn more about how to submit your nonprofit’s volunteer opportunity or how to help a nonprofit at YouTube’s Video Volunteers program.

Published on June 22, 2009 by Amy Sample Ward. 1 Comment

2009 Nonprofit Video Awards: “Everyone’s Doing It”

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It’s time again for the Nonprofit Video Awards from DoGooderTV, sponosored by NTEN & See3 Communications.

If you were at the 08NTC last April, then you probably remember the awards ceremony for the 2008 contest.  The Humane Society of the US won for the video “Overlooked: The Lives of Animals Raised for Food.”  The winners will be announced at the NTC again this year, and hopefully the winning video won’t be too contrary to the meal during the awards ceremony!

The DoGooderTV Nonprofit Video Awards highlight organizations that are using video to inspire and ignite social change. This year’s theme, “Everyone’s Doing It”, is meant to include submissions of all shapes and sizes, from organizational vlogs, to staff-produced web clips, to high-end, professionally produced videos. If your organization made a video—any video—in 2008, we want to see it!

Submit as many videos as you’d like without any entry fees. Prizes will be awarded to the winning entries at the Nonprofit Technology Conference (NTC) in San Francisco on April 26-28, 2009. Deadline for submissions is March 26, 2009.

This year, we’ll be selecting winners from the following categories:

  • Staff Videos: videos produced, shot, and edited in-house by your staff
  • Vlogs : series of “video blog” entries about an organization, issue, or event
  • Long-form Videos: any video over 5 minutes
  • Short-form Videos: any video under 5 minutes
  • Overall Winner: best of show

The contest is sponsored by NTEN and See3 Communications, a leading provider of video, web, and online strategy services for nonprofits and social causes.

Learn more and submit your nonprofit videos!

Published on February 11, 2009 by Amy Sample Ward. 4 Comments