Tag Archive for 'strategy'

Great reads from around the web on April 28th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HopenSource – Thanks to @350 for the link – check out this great portal of hope and inspiration from Grist Magazine. "Show why Earth's not effed" and get inspired from the stories of those making change.
  • LearnPhilanthropy.net – Online venue for grantmaker education – "The Grantmaker Education Initiative is bringing people together to create a stronger, more rational, and less fragmented system for grantmaker learning than we have today — one that builds a new culture of professional development in the field, works better for the individual learners involved in philanthropy, and better for the many groups and organizations that provide learning programs and resources to them.<br />
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    LearnPhilanthropy.net is a simple online venue we’ve created to invite dialogue among those who are passionate about grantmaker education. We hope to establish a collaborative learning community — with plenty of space for ideas and wisdom of the field. We aim to work together to create a vision for meeting the education and learning needs of people in our field. We invite you to join us, take our survey, and we welcome your contributions."
  • Do Something: Helping Humanity With a Click of the Mouse | Fast Company – "Sending a text or clicking to vote may be the trendy way to help humankind. The question, says Nancy Lublin, is whether such so-called slacktivism really works. Name-calling is never nice — that much most of us learned in kindergarten. Go ahead and criticize the substance of an action or the content of a speech, but just calling a person a nasty name is like pulling hair. Unfortunately, a lot of it happens in the do-gooder sector–and lately, much of it has been directed at projects that could fall under the umbrella of a newish movement called "slacktivism.""
  • OPEN CALL: Do Nonprofits Make Films? We Say Yes! – netwitsthinktank.com – "What's the top thing you can do this year to engage your constituents? Both online and off? Quick, what springs to mind? Well I'm here to tell you that it should be video. If you are going to do one new thing in 2010 to help get the word out about your organization’s mission, it should be to create a video."
  • What You and Your Nonprofit Should Know About Facebook Changes – Beth's Blog – Facebook seems to be an ever-changing landscape whether it's features, privacy, security or functionality: something's always changing. Beth has a great post discussing some of the changes and how they impact your organization on facebook.
  • The State of Online Word of Mouth Marketing [STATS] – "In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing."
Published on April 28, 2010 by Amy Sample Ward. 2 Comments

Great reads from around the web on April 12th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 12th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • NTEN's Remake of "Bohemian Rhapsody" | NTEN: The Nonprofit Technology Network – "Because of the generous matching funds from Convio, large donations from thePort and Firefly Partners, and the support of nearly 200 nptechies, we were able to surpass our scholarship campaign goal and bring nearly 70 staffers from small nonprofits to the 2010 Nonprofit Technology Conference. That was the meat, now here's the pudding: the NTEN community's remake of "Bohemian Rhapsody", Muppets style!" Be sure to watch close for cameos of myself and many others :)
  • Nonprofits Take Note: Donors are what they tweet | Social Citizens Blog – "As with many new technologies and developments, social media is being used in surprising and unintended ways to analyze and reveal unexpected data and trends. Twitter, Facebook and Google tools have already been used for market research, sales predictions and targeted advertising. Twitter, for example, has shown remarkable accuracy at forecasting box office success, even more accuracy than the currently used (and comparably complex) Hollywood Stock Exchange method. Now credit card companies are reportedly using foursquare and other location sharing platforms to predict divorce, and therefore financial troubles, by analyzing the places people are checking in frequently – the logic being that Home Depot and Bed, Bath & Beyond check-ins demonstrate stability in a way that frequent late night bar check-ins do not."
  • 'Online fundraising will change everything' – Third Sector – "Azadi Sheridan, the chair of the Institute of Fundraising's Technology Special Interest Group, tells David Ainsworth why donor 'churn and burn' won't work in the future. The big changes to fundraising in the coming years will spring from the power of the web, according to Azadi Sheridan, chair of the Institute of Fundraising’s Technology Special Interest Group. He says charities have been relatively slow to start using the internet to communicate with their supporters, but he believes they will catch up quickly."
  • Wild Apricot Blog : 5 Tech Tools for More Engaging Events – "Real-world events are the ultimate in social networking, and nothing beats face-to-face communication. But it can be challenging to connect with everyone you want to meet at a large event and even more difficult to follow up with the attendees afterwards. And what about those in your community who can’t travel to your meeting or conference, for financial or other practical reasons? How can you bring those people into the fold of your event, too?"
  • What can Google Buzz do for you? A study for non-profits | Think Social – "Two weeks ago, Mashable posted a how-to for non-profit organizations trying to use Google Buzz. We wanted more than four ways to use the new tool. Think Social writer and resident digital anthropologist Krystal D’Costa interviewed folks on the Google side and non-profit side for a closer look. (You can also read what Krystal’s previously written about Google Buzz.)"
Published on April 12, 2010 by Amy Sample Ward. 2 Comments

Great reads from around the web on April 2nd

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 2nd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Web Thinking Manifesto | EchoDitto – "Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all."
  • film music | mobygratis.com – Are you looking for music to use for free in your nonprofit's video? Well, here's your source! If you want to use it for a commercial production, that's okay: they have an easy license for that as well ("with any money that's generated being given to the humane society.").
  • 3 principles for reporters and bloggers in a networked era | Online Journalism Blog – I totally agree that context is just as important as content. "Dina Rickman posed a question to me this week about the role of a reporter in our current networked age. I thought I’d expand on my response, shown above. Depending on your point of view, this is either a draft manifesto for networked journalists and bloggers – or a set of gaps in the market; new scarcities in an age of abundance."
  • Zero Strategist – Holistic Social Media, Web Strategy & Innovative Design – Todd has an excellent post about Blog Strategy with insights, examples, and best of all: strategy recommendations! "This is the first in a series of Social Media/Web Strategy Articles that I am going to be writing over the next few months. The first topic is blog strategy. You might be thinking that the blog and blog strategy topic is quite dead and that it is old news. We figured that out years ago right? I would say that it is not dead at all. Rather, it is evolving past a critical turning point right now and is relevant in the evolution of technology for quite a few reasons."
  • FourSquare: Novelty or Buzz Worthy? – Online Fundraising, Advocacy, and Social Media – frogloop – Have you heard about FourSquare – maybe you are already the Mayor of some of your local businesses. Allyson Kapin explores whether: "is FourSquare valuable enough to become the next Facebook or Twitter? Should nonprofits take a more serious look at FourSquare and explore ways to leverage it?"
Published on April 2, 2010 by Amy Sample Ward. 0 Comments

New on SSIR: Give Permission to Peer Influence

Published in community and otherblogs. 0 Comments Tags: , , , , , .

My latest post is up on the Stanford Social Innovation Review blog.  You can read the post and join the conversation on the SSIR blog here, or read the copied post below.

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A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid.  It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members.  The evaluation and recognition of peer influence, something that is not only prevalent but inherent in social media, is something that help empower and sustain your communities AND increase your staff capacity.  Let’s discuss!

First, let’s talk about permission.

As organizations or community builders active online, working to practice and create quality engagement, we are often trying to guide, collect or herd conversations and interactions into spaces that we have created or monitor closely. When I say “give permission,” in this post, I’m really saying that you should balance the herding and collecting of the community with the encouragement and empowerment for the community to go wherever it wants with your message or information.

Giving permission to the community is really just recognizing that conversations already take place in spaces online where you don’t have a presence, a fan page, or a profile. That people talk about your services or programs, issues or sector wherever they are and you may never know about it, know them, or be part of the conversation.

Giving permission to the community to have conversations without you requires trust. You have to trust that the community will take your communications or mission forward. You have to trust that the community will monitor or respond to comments or issues in a way that matches the way you would (that you’ve modeled the behavior the way you want it repeated).

The conversations and connections that are taking place elsewhere, whether it’s on or offline, don’t have to remain a mystery to you, though.  Give permission for your community to report back – and provide the mechanisms to do so.  Create places for or explicitly ask for feedback, not just about what you do and how you do it (which you probably already do) but also what your community is doing, learning, hearing, seeing, interested in and so on. This way you can build active two-way communications that help you stay informed but also empower the community members to be part of team.

Now, what about peer influence?

I’ve talked before about how to map your community and the messages within it.  What’s so great about the chart from Forrester at the top of this post is that it shows you a great way to view segments of your database in an influential way. You don’t simply have to say there are people that respond to action alerts and those that don’t… I may not sign your petition, but what if I’m forwarding it on? What if you could send powerful invitations to spread the word or rally behind a cause or action to a select group of people instead of creating mass mailings to everyone you know?  Think of the difference: your communications become more strategic, more streamlined, and more efficient by recognizing those in your list that fall into the different peer influence categories!

Giving permission to peer influence

All of this is really to say: you can create a multiple win for your organization and your community by giving permission to broadcast and influence on your behalf.  It sounds simple, but there are always infastructre requirements behind everything.  In order to give permission and leverage the peer influencers in your community, you need:

  • to create a dashboard, toolbox, or any other catchy name where influencers can grab images, videos, files or messages that are ready to be broadcast
  • to create opportunities for influencers to be unique or valuable with their participation
  • to monitor how your influence tools are used (“share with a friend” or RT or so on) to see what content is best or most successfully shared and if there are new influencers emerging
  • to provide recognition or spotlight for those that are taking your message into their networks and creating impact
  • to help your staff, team or organization to understand the value in distributing the communications and influence of your work, and help them leverage the network  in similar ways across all departments and campaigns

What do you think?

How has your organization seen peer influence or community leaders emerge in social media? How have you created ways to give value back to those driving your message to their own communities? (Think about all of this in terms of campaigns, fundraising, events and more!)

Join the conversation on the SSIR blog or share your ideas in the comments below.

Published on March 9, 2010 by Amy Sample Ward. 0 Comments

Great reads from around the web on January 15th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Digital Media and Learning Competition: Applications now open! | NetSquared, an initiative of TechSoupGlobal.org – "The 3rd Digital Media and Learning Competition, from the MacArthur Foundation, is now accepting applications. In partnering with the White House, National Lab Day, and videogame makers Sony and EA, the Digital media and Learning Competitions has prizes up to $200,000 and is open to all kinds of innovative projects (including games) that make use of digital media for education and social change. Submissions close January 22, 2010."
  • » Your Mobile Giving by State – Wendy Harman at the American Red Cross has posted a map and data about the funds donated via texting "Haiti" to 90999 to support the victims in the Haiti earthquake crisis. It's really interesting as far as mobile fundraising, but also just that the ARC are able to gather, analyze and share data like this in close to real time. Thanks for all that you are doing, ARC!
  • 7 Things I learned From #Beth53 Fundraiser and PoST Class – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth shares some great lessons from the fundraising campaign she recently ran for her birthday. "This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class." My favorite lesson? 5.) Design for People To Self Organize!
  • After Copenhagen: Turning Activism Into Impact – Online Fundraising, Advocacy, and Social Media – frogloop – There's a great guest post up today from Michael Silberman on the Frogloop blog: "Going to the U.N. climate change conference in Copenhagen (COP15) was the closest I've come to a good strong punch in the gut — the type that makes you question much of what you once believed to be true. But it was also one of the best wake-up calls I could have asked for.

    …That means setting aside our shiny online tools and tactics long enough to ensure that we're using them to deliver real impact."

  • 1 vote can equal $1 million « Nonprofit Communications: Duck Call Blog – "Today is the first day people can vote in the final round of the Chase Community Giving contest on Facebook. Between now and January 22, people who add the application can vote up to five times for five individual charities. Much has been written criticizing the contest and the initial selection of 100 charities who already received $25,000 and are now vying for the grand prize of $1,000,000. But, despite the controversy in the first round of results, I think there are some positive lessons that can be learned for nonprofits of all sizes."
Published on January 15, 2010 by Amy Sample Ward. 3 Comments

Great reads from around the web on January 5th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 5th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
  • 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
  • Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
  • How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
  • Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."
Published on January 5, 2010 by Amy Sample Ward. 7 Comments

Great reads from around the web on December 15th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • FT.com / Weekend columnists / Tim Harford – Perhaps microfinance isn’t such a big deal after all – "Last December, I showed some unwitting prescience by worrying about a backlash against microfinance, the practice of providing small loans – or perhaps savings products or insurance – to poor people. I fretted that there was little compelling evidence that it worked. A year later, the evidence is arriving and the backlash has begun. The Boston Globe published an article in September, subtitled, “Billions of dollars and a Nobel Prize later, it looks like ‘microlending’ doesn’t actually do much to fight poverty.” " – I'm interested to hear what you all think about this issue, especially now during the 'giving season.'
  • Open Source Is Dead! Long Live Open Source! | NTEN: The Nonprofit Technology Network – "That's right, I said it. Promise to read the rest of this before you send me hate mail, though. What I mean is that open source, as we knew it, is dead. For the last decade, what we've been talking about when we say "open source" is "open code" — a set of zeroes and ones that we can configure to our heart's desire."
  • Net2 Think Tank Round-Up: Best of 2009 | NetSquared, an initiative of TechSoupGlobal.org – Check out the diverse submissions to the December Net2 Think Tank that simply asked for the best blog posts of 2009! I'm sure there are some resources, conversations and pointers in here that are new to everyone.
  • What Matters Now eBook – Get the ebook now for free! "We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team."
  • Orchestras and Social Media Survey: Key Findings and Full Report | Dutch Perspective by Marc van Bree – "In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and organizations are generally enthusiastic. However, the efforts are far from organized and strategic. It seems many orchestras are dipping their feet in the social media pool, but do not have the policies, budgets, and metrics in place to effectively use the tools at their disposal, even if they do recognize the need for checks and balances."
Published on December 15, 2009 by Amy Sample Ward. 15 Comments

Great reads from around the web on December 10th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 10th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • URGENT: Facebook Pages are changing | facebook | social-advice- Advice for charities – More information about changes coming to Facebook – this time it's more changes in the way Fan Pages function. A great read if you have a fan page for your organization as these changes are said to go into effect in early 2010.
  • Debating the Copenhagen Climate Change Conference – "Over 1,000 young people from 100 different countries will gather online to debate climate change. This is the largest single ongoing panel of discussions outside of the conference itself and the range of young people involved gives it an unmatched reach. This unique project will allow young people from vastly different countries to get involved in probably the single greatest challenge the world faces. Israelis will get together with Iranians, Americans with Afghanis, Sudanese with Singaporeans and they'll discuss what to do about climate change."
  • Click For a Cause | Conduit – Conduit's Gives 2010 project offers $3.6 Million for 100 Nonprofit Organizations! "Since 2005, hundreds of thousands of web publishers have used the free Conduit Platform to increase engagement, grow web traffic, and drive revenue. We are now putting that experience to work with Click for a Cause to help struggling non-profits to engage and energize their communities in order to increase participation and ignite fundraising efforts during this difficult economic time."
  • Social Media Today | If the Army Can Put Its Doctrine Up On a Wiki, You've Got No Excuse – "A few weeks ago I had the privilege of watching an astounding event – a room full of Soldiers typing Army doctrine onto a wiki so that Soldiers in the field could make changes as they were discovering new and better tactics in the midst of fighting a war." This is a great case study for anyone looking for support in those hard buy-in conversations…
  • George Weiner: Will You Marry Me? What Not-For-Profits get Wrong on the Web – "The "Will you marry me?" (WYMM) syndrome turns every online messaging opportunity into a nail begging to be hit with the donation hammer. I can point to dozens of orgs that create sites that are essentially fundraising brochures with donation buttons and paragraphs about the history of the organization. There are also not-for-profits that take the WYMM mistake beyond web sites and into their social media strategies, advertising opportunities, newsletters and partnerships."
  • Women, Social Media and Influence (cont’d) « A. Fine Blog – If you haven't seen the two recent posts from Allison Fine about women and social media, you should join in the conversation! She's posed some very interesting questions and shared some of her ideas – but most importantly there are lots of comments that are just as critical, thought-provoking and interesting! Do join in!
Published on December 10, 2009 by Amy Sample Ward. 0 Comments

Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Published in resources and strategy. 5 Comments Tags: , , , , .

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.”  And that’s okay!  Because it isn’t JUST a conversation!  There’s calls to action, story telling, questions and requests, and much more.  And, more importantly, some of the messages, the stories and the campaigns don’t even come from you!  They come from your supporters. 

How can you create a strategy for your messages and campaigns in social media that respect this fact?  Here’s how!

This process is great to do as a team or as an organization.  If you have a room where everyone can sit, and an hour or two to bring everyone together, I really recommend you use this topic as an opportunity to hear what each department identifies and shares when working through the process below as the conversations that come up can be another chance to break down silos inside your organization!

On a flip chart or whiteboard (or if you are working through this by yourself, just use a piece of paper or a spread sheet on your computer) draw 4 vertical lines, creating 5 columns.  You may want to turn the flip chart sideways or use separate sheets for each column.

#1: Who are “They”

This column is for identifying all of your audiences.  Be sure to really consider this as there are probably many different groups, supporters, collaborators, or other audiences that you may not list right away!  It’s a great opportunity to bring different departments together to create a complete view of the organization’s audiences.

#2: What we Want

This is where you can list actions, knowledge, messages or anything else you want to give to your audience or have them do.  List these next to each audience group from the first column.  Remember that there could be more than one What we Want item per audience.

#3: How it Happens

In column 3, list how you deliver these messages or requests.  Are they online: in email, website, social media platforms (which ones?), etc.  Are they offline: at events, in your office, elsewhere?

#4: What they Want

Now it’s time to list what your different audience groups want from you!  Do they want information, support, value or recognition; maybe they want to be included, give feedback, share their stories or campaign on your behalf.  Again, there can be more than one What they Want per audience group.

#5: How it Happens

Just like in column 3, this column lists how these requests or exchanges can happen.

Stand back!

You’ve just created a map of all your audiences and how you and all of them can be sharing, conversing and campaigning in an aligned way!  The two “How it Happens” columns are great opportunities for evaluating which social media tools you are using for different audiences, something I’ve talked about on this blog before.  You can also easily see which messages and audiences naturally go together and which are separate.  And, if you did it as a team or full organization you can feel like you are all on the same page (or at least closer to it) by working through the process together!

What do you think?

How have you mapped your conversations and messages at your organization? Do you have any tips or suggestions you can share?  I’d love to hear how you’ve done it!

Published on November 24, 2009 by Amy Sample Ward. 5 Comments

Great reads from around the web on November 24th

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I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 24th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Have you always wanted to be a 'climate insider'? | TckTckTck – The 350ppm movement is doing a lot of hard work in the lead up to the talks in Copenhagen this December. "Our latest feature is a global rapid response community we launched last month, called ClimateInsider. ClimateInsider is fast becoming the new media hub that will support a digital rapid response network leading up to and during Copenhagen climate change summit." Check it out and apply to be an Insider now!
  • Facebook Charity Interview Questions – Earlier this year, John Carnell created a series called Twitter Charity Interviews that has over 40 interviews with nonprofits using Twitter talking about how, why, and what they do with the micro-blogging tool. Now, John is looking to replicate the process but focus on Facebook. If you want to share the ways your organizations is using Facebook to engage with supporters, visit this link to get the questions and the submission information.
  • Give to the Max Day – GiveMN – giveMN.org created Give to the Max Day as a way to kick off use of the new giving platform. It was more of a success than they expected with huge numbers of participation and donations! You can see the full results here and check out the site, too.
  • Strategy stuff – a three pronged approach – "Drawing together a few discussions I have been involved in recently about the different types of documents an organisation – such as a council – might need to put together to define its approach to engaging online, I thought it might be useful to set out how I think it could be done."
  • New Start Magazine: The toolkit for practitioners in regeneration, economic development & sustainable communities – "New Start is the toolkit for regeneration practitioners. It's a creative and informative magazine, but it's more than that: it's an online news service, a recruitment aid, a partner for organisations wanting to spread learning and to showcase good practice, and the place that the sector's leading thinkers use to kick-start a debate on key issues."
Published on November 24, 2009 by Amy Sample Ward. 0 Comments