Tag: nonprofits

Great reads from around the web on June 11th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • An open letter to companies planning online communities | Community Building – I love this "open letter" from Martin Reed at CommunitySpark – it touches on so many "cultural" and infrastructure needs that organizations should think about BEFORE creating an online community space. I think it's great to revisit a list like this even if you are already working with your community online to be sure you haven't forgotten about some of the key foundations that will help you succeed.
  • Red Cross and URDB Break Record for Most SMS Donations in One Room – "The Universal Record Database — a rad online resource that allows the Average Joe to make and break a myriad of records online — succeeded in breaking the record for most online donations made by text message in one room today — all with the help of the attendees of the Mashable Media Summit."
  • Nine Ways Networked Nonprofits Use Slideshare | Beth’s Blog – Beth has a great post up about how organizations can use SlideShare. Are you familiar with the tool? It's a great online space to upload your presentations, notes and documents. I use it for all my presentations and it even allows me to share my speaker notes since most of my slides are usually just pictures. So, even when folks can't attend a presentation in person, they can still get all the content. Here are 9 ways Beth recommends organizations try out the tool.
  • What is a nonprofit network builder? – "As nonprofits increasingly use social media as part of their fundraising, communications and educational strategies, nonprofit staff are stepping up to lead and manage those efforts. Recently, the Case Foundation hosted a group of these emerging nonprofit network managers for a conversation about what we called “network building.” We will share the highlights of this discussion in two posts. The first below, is focused on what network builders do and the second will discuss where this function is heading and the outstanding questions surrounding the role."
  • Sixty days to turn one-off donors into regular givers – Third Sector – "One-off charity donors become much less likely to sign up to become regular givers after 60 days have passed since they made their donation, according to research by direct marketing agency DMS."

Continue readingGreat reads from around the web on June 11th

Great reads from around the web on June 7th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of June 7th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Building and Sustaining Strong, Engaged Programs – Part 1 – "What does it take to build real sustainability for the work being done by Community Benefit Organizations? If we were talking about building and sustaining a house instead of an organization, we would instantly know the answer. To sustain for the long term, the house would need strong infrastructure – a strong foundation, roof and bearing walls. However, no matter how strong that infrastructure might be, if the house is to remain strong over time, it will also need people to take care of it. The same holds true for building and sustaining strong, engaged programs."
  • Does Nonprofit Consulting = Nonprofit Leadership? | Rosetta Thurman – "Ever since I became a full-time nonprofit consultant, I’ve had a hard time putting myself in that category. And it’s not hard to see why. The title “consultant” can definitely have its negative connotations, especially in Washington, DC where everybody and their mama is a consultant. It doesn’t mean anything without context, but even with explanation behind it, people can look at you sideways at networking events. At conferences, I even notice the body language shift that sometimes happens when an executive director encounters one of us “consultants,” as if our aim is to pick their pockets. Oh my, would you look at the time… Instead, I still think of myself as a nonprofit leader."
  • Heye-Tech: Social Media Comments Gone Wild! What to do? – "So in addition to the Air Force Blog Assessment we decided to create a comment escalation flow chart. This is intended to help our social media authors decide what action to take in addition to the reply. We wanted to have a documented process for our employees to use and to find a way to keep our Communications & Risk Management departments in the loop."
  • The secret steps to commenting like a rockstar | Heroic Destiny – For all those organizations looking to increase readership and visits to your blog, this is a great read! I always recommend that organizations should spend just as much effort commenting on other blogs as writing on their own. The conversations aren't ONLY on your site, and that's okay! "Read much about blog promotion and you’ll eventually encounter commenting as a strategy to increase your readership. The premise is that people will find your comment valuable and click on your link to visit your site. However, I’ve been using a modified version with great success. Today I’m going to tell you my secret strategy that has brought the majority of my readers to my site."
  • 24 tools for fundraising with social media | Socialbrite – Here's a great list of 24 tools for fundraising online – any others that you use that aren't mentioned?
  • PEP-NET » Blog Archive » Best methods for undemocratic participation – "We must ensure that the addition or integration of new digital channels does not make existing power structures less socially representative, and if possible, should improve democratic systems, for example by providing voices to people who previously would have struggled to be heard. Mastery of new technologies and ownership of expensive equipment must not become pre-requisites for engagement in e-participation."

Continue readingGreat reads from around the web on June 7th

Great reads from around the web on May 20th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 20th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)."
  • AGC Coversational Case Studies: Students for a Free Tibet: A mindful social media strategy for campaigns or contests – Beth Kanter and Allison Fine are evaluating the second America's Giving Challenge and are sharing case studies from the winners. They are hoping to start conversations and hear feedback about the competitions, the fundraising techniques and more. This is the latest in the series. What do you think?
  • Nonprofit Marketing Plan Template | Nonprofit Marketing | Getting Attention – Here's a great resource from Nancy Schwartz – if you're looking for an example or template to help you create a marketing plan for your organization, this is it! "I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download."
  • ClientTrack | Win ClientTrack Express – "For the first time in our company's history, we are giving away one full use license of ClientTrack Express for one (1) year, including the server space required at our secure data location. The software helps social service organizations enhance how they collect, use, and report client information (compliance reports, outcomes reporting, and more). The total value of the prize could be up to $7,200! Interested organizations can register to win and find out more at http://www.clienttrack.com/WinClientTrackExpress.aspx But, it's only going until June 4th, 2010, so they'll need to get on it pretty quick to be part of it."
  • Facebook Limits Landing Tabs To “Authenticated Pages” – "This afternoon Facebook announced via the developer forum that Facebook Pages now need to be authenticated in order to have landing tabs. This means any new visitor to your Facebook Page will not be able to land on a custom tab unless you have greater than 10,000 fans or the Page administrator has worked with an ads account representative. This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."

Continue readingGreat reads from around the web on May 20th

Great reads from around the web on May 17th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 17th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HOW TO: Turn Slacktivists into Activists with Social Media – "Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate their core volunteers and donors. There are some important social media strategies for transforming those one-click “slacktivists” into fully engaged activists. Here are five tips from some of the best in the non-profit business."
  • In Effort to Boost Reliability, Wikipedia Looks to Experts – Digits – WSJ – "Wikipedia is teaming with universities in a bid to entice professors and their students to beef up its coverage of complicated public-policy topics — part of a move by the online encyclopedia to strengthen editing and fill in gaps in its articles. The Wikimedia Foundation, which finances and oversees the nonprofit site, received a $1.2 million grant from the Stanton Foundation to work with academic experts on Wikipedia articles related to public policy, which could include everything from political theory to legislative history and issues such as health reform and science. The goal is to get professors — and, in turn, their students — involved in producing more articles on public policy and improving the quality of the articles that already exist."
  • The Next Generation of American Giving – Online Fundraising, Advocacy, and Social Media – frogloop – Here is a great guest post from Jocelyn Harmon on the Care2 Frogloop blog: "“Our donors are aging-out.” “We need to attract younger donors.” “We need to be on Facebook.” These are some of the common refrains I hear from nonprofits. It seems that everyone is trying to bring younger donors into the fold. But what does younger mean? Does it mean connecting with the Baby Boomers, creating a gateway to the Millenials, or both? And, how do you do it? Should you buy a list of 50 – 60 year olds, or should someone on your staff become savvier with email marketing and social media? A new study, by Convio, Edge Research and Sea Change Strategies, The Next Generation of American Giving: A study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures, answers these questions, and more. See an overview of the findings below."
  • ChatRoulette : Web Ecology Project – "This paper represents an initial study of ChatRoulette.com, conducted between February 6th and 7th, 2010 by researchers in attendance at Web Ecology Camp III in Brooklyn, NY. We sampled 201 ChatRoulette sessions, noting characteristics such as group size and gender. We also conducted 30 brief interviews with users to inquire about their age, location, and frequency of ChatRoulette use."
  • Twitter tactics – Louder.org.uk campaigning resources and info – "Twitter is growing at gigantic rate, experiencing 1,500% growth in the last year (for more stats see The State and Future of Twitter 2010). For those who are not converts it does seem to be the latest in a line of social media tools that everyone thinks you should be using. But what is in it for campaigners trying to bring about social change? Below sets out three main ways in which campaigners have already been using Twitter in their work to get you thinking and there are also three great examples to illustrate. Please add any experiences or thoughts of your own."

Continue readingGreat reads from around the web on May 17th

Great reads from around the web on April 21st

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 21st). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media’s Changing Landscape to Make A Profit – Online Fundraising, Advocacy, and Social Media – frogloop – I'm really looking forward to this conversation – what do you think? "Admit it – you don’t like when things that you are quite comfortable with suddenly change. As social networks try and become profitable they are experimenting with new ad models and trying to drive more traffic to increase ad revenue. Twitter’s beta advertising model via "Promoted Tweets" and Facebook’s new Fan Page “Like” button (which is replacing the “Become a Fan” button) is buzzing with critics’ opinions. Are these changes good for nonprofits bottom line too? The jury is out."
  • From Social Entrepreneurship to Social Interpreneurship — Social Edge – There's a great post and conversation starter from Peter Deitz up on the Social Edge blog talking from social interpreneurship. "What is social interpreneurship you ask? I’m not entirely sure, in light of its classified nature, but I would hazard a guess that it’s two parts Internet, five parts Interaction, and ten parts Interdependence. Flipping through the Skoll World Forum program and rerunning the highlights in my head, I see evidence of social interpreneurship at every turn." Join the converstaion!
  • Chris Brogan Talks Nonprofits and Trust Agents – netwitsthinktank.com – One of the basic best practices I am always talking about with organizations starting out with social media is to be a real person – not an "organization" online. Have real pictures and have real conversations. Here's a great video with Chris Brogan and next steps for being "real" online.
  • Advice & Resources for Your Online Organizing Career – Check out this great round up from the presenters at the "Online Organizing – Career Night event that includes lessons, insights, and even job opportunities!
  • Grizzard Communications Group – Free social media tools & the ‘experts’ who can’t answer “How?” – Eric has a great list of free social media tools to help you find content, monitor trends and much more! "In the last week, I attended both the NTEN Nonprofit Technology Conference and the AFP 2010 Conference. One problem that I saw in many social media sessions at both – and a problem that I see far too often at social media conferences, seminars, and How To sessions – is that speakers and panelists rarely provide tangible How To advice to people struggling to get started. They tell you you should do something, “Start up a Facebook Fan Page and start posting content interesting to your fans,” but regardless of how hard they are pushed, they rarely can say how to go about figuring out what content your fans find interesting or maybe even how to gain new fans."
  • 10 Take-Aways from SXSW for Nonprofits — Nonprofit Geekery – Happy that I came across Matt Koltermann's wrap up from SXSW. It was a few weeks late but better than never! My favorite take away from this list: 4. Make sure your website behaves like an approachable and likable person. "The annual SXSW Interactive conference in Austin, TX—which brings together tech geeks, social media peeps, and other online folk—wrapped-up yesterday after five intense and inspirational days. I attended a bunch of sessions focused on how nonprofits, in particular, can take advantage of technology to meet their mission—here’s a short-list of ten things that really stuck."

Continue readingGreat reads from around the web on April 21st

Great reads from around the web on April 12th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 12th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • NTEN's Remake of "Bohemian Rhapsody" | NTEN: The Nonprofit Technology Network – "Because of the generous matching funds from Convio, large donations from thePort and Firefly Partners, and the support of nearly 200 nptechies, we were able to surpass our scholarship campaign goal and bring nearly 70 staffers from small nonprofits to the 2010 Nonprofit Technology Conference. That was the meat, now here's the pudding: the NTEN community's remake of "Bohemian Rhapsody", Muppets style!" Be sure to watch close for cameos of myself and many others 🙂
  • Nonprofits Take Note: Donors are what they tweet | Social Citizens Blog – "As with many new technologies and developments, social media is being used in surprising and unintended ways to analyze and reveal unexpected data and trends. Twitter, Facebook and Google tools have already been used for market research, sales predictions and targeted advertising. Twitter, for example, has shown remarkable accuracy at forecasting box office success, even more accuracy than the currently used (and comparably complex) Hollywood Stock Exchange method. Now credit card companies are reportedly using foursquare and other location sharing platforms to predict divorce, and therefore financial troubles, by analyzing the places people are checking in frequently – the logic being that Home Depot and Bed, Bath & Beyond check-ins demonstrate stability in a way that frequent late night bar check-ins do not."
  • 'Online fundraising will change everything' – Third Sector – "Azadi Sheridan, the chair of the Institute of Fundraising's Technology Special Interest Group, tells David Ainsworth why donor 'churn and burn' won't work in the future. The big changes to fundraising in the coming years will spring from the power of the web, according to Azadi Sheridan, chair of the Institute of Fundraising’s Technology Special Interest Group. He says charities have been relatively slow to start using the internet to communicate with their supporters, but he believes they will catch up quickly."
  • Wild Apricot Blog : 5 Tech Tools for More Engaging Events – "Real-world events are the ultimate in social networking, and nothing beats face-to-face communication. But it can be challenging to connect with everyone you want to meet at a large event and even more difficult to follow up with the attendees afterwards. And what about those in your community who can’t travel to your meeting or conference, for financial or other practical reasons? How can you bring those people into the fold of your event, too?"
  • What can Google Buzz do for you? A study for non-profits | Think Social – "Two weeks ago, Mashable posted a how-to for non-profit organizations trying to use Google Buzz. We wanted more than four ways to use the new tool. Think Social writer and resident digital anthropologist Krystal D’Costa interviewed folks on the Google side and non-profit side for a closer look. (You can also read what Krystal’s previously written about Google Buzz.)"

Continue readingGreat reads from around the web on April 12th

Great reads from around the web on April 2nd

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 2nd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Web Thinking Manifesto | EchoDitto – "Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all."
  • film music | mobygratis.com – Are you looking for music to use for free in your nonprofit's video? Well, here's your source! If you want to use it for a commercial production, that's okay: they have an easy license for that as well ("with any money that's generated being given to the humane society.").
  • 3 principles for reporters and bloggers in a networked era | Online Journalism Blog – I totally agree that context is just as important as content. "Dina Rickman posed a question to me this week about the role of a reporter in our current networked age. I thought I’d expand on my response, shown above. Depending on your point of view, this is either a draft manifesto for networked journalists and bloggers – or a set of gaps in the market; new scarcities in an age of abundance."
  • Zero Strategist – Holistic Social Media, Web Strategy & Innovative Design – Todd has an excellent post about Blog Strategy with insights, examples, and best of all: strategy recommendations! "This is the first in a series of Social Media/Web Strategy Articles that I am going to be writing over the next few months. The first topic is blog strategy. You might be thinking that the blog and blog strategy topic is quite dead and that it is old news. We figured that out years ago right? I would say that it is not dead at all. Rather, it is evolving past a critical turning point right now and is relevant in the evolution of technology for quite a few reasons."
  • FourSquare: Novelty or Buzz Worthy? – Online Fundraising, Advocacy, and Social Media – frogloop – Have you heard about FourSquare – maybe you are already the Mayor of some of your local businesses. Allyson Kapin explores whether: "is FourSquare valuable enough to become the next Facebook or Twitter? Should nonprofits take a more serious look at FourSquare and explore ways to leverage it?"

Continue readingGreat reads from around the web on April 2nd

Great reads from around the web on February 11th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Oxfam in Haiti – Google Maps – This is a great example of how you can use a tool like Google Maps to tell a story and provide easy access to information – great job Oxfam! "Oxfam is responding to the biggest earthquake for 200 years in Haiti. This map shows some of the sites where Oxfam is providing water and sanitation, as well as employment through the cash-for-work program. Oxfam has reached 100,000 people across multiple sites and is aiming to reach 500,000 total over the next six months."
  • Download the 2009 Data Ecosystem Survey Report | NTEN: The Nonprofit Technology Network – NTEN just released a report on the data ecosystem in nonprofit organizations – it's free for members, but $50 for non-NTEN members. "The data ecosystem is the collection of tools we use to manage all the ways we interact with donors, volunteers, activists, and supporters. We wanted to find out how happy organizations are with each of the tools they use, but also what tools make up their ecosystems, and how happy they are with those ecosystems as well."
  • 5 Ways to “Emerge” as a Nonprofit Leader | Rosetta Thurman – "Many young nonprofit professionals are waiting until they get the title of “Director” to lead. They are waiting until their older colleagues deem them “ready” to lead instead of emerging as leaders in the here and now. But what we have to understand is that this behavior doesn’t benefit our organizations nor the communities we seek to serve. What we have to understand is that we need as many young people as possible to emerge as nonprofit leaders, even if they don’t have a title. The future of the nonprofit sector depends on it."
  • 5 Real Challenges For Non-Profit Texting Campaigns – "Given the many aspects of texting, from technology to communications, non-profits need to consider SMS with their eyes wide open. Causes may even want to consider alternative mobile channels for communications and fundraising. Here are five things non-profits should consider before pursuing texting."
  • A Consumers Guide To Low-Cost Data Visualization Tools – Check out this great, free report from Idealware! "You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? This 30-page independent Idealware report provides an overview of the types of graphic formats that might work for you, and then compares eight low-cost tools that can help you create them."
  • Glasspockets – Check out this new resource from the Foundation Center:
    "With Glasspockets, the Foundation Center and its partners hope to:

    * Inspire private foundations to greater openness in their communications.
    * Increase understanding of best practices in foundation transparency and accountability in an online world.
    * Illustrate how institutional philanthropy is relevant to the critical issues of our time.
    * Highlight the many stories of philanthropy that show how private wealth is serving the public good.
    * Illuminate successes, failures, and ongoing experimentation so foundations can build on each other's ideas to increase impact."

Continue readingGreat reads from around the web on February 11th

Great reads from around the web on January 29th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • JustGiving blog: Seven-year-old Charlie raises more than £100,000 for Haiti! – Read this great case study from JustGiving about Charlie's bike ride to raise money for Haiti relief support. "Charlie was really upset by the television footage of the Haiti disaster, so, in conversation with his mum, he came up with idea of cycling around South Park near his home in Fulham, London as many times as possible. As Charlie puts on his JG page, ‘at least 10 laps, I hope!’. Charlie set himself a fundraising target of £500 for UNICEF – not an insubstantial amount for a seven-year-old."
  • Why We're In the Age of the Citizen Philanthropist – There's a great post up on Mashable with quotes from Britt Bravo (Have Fun Do Good), Kari Dunn Saratovsky (Case Foundation), and Peter Panepento (Chronicle of Philanthropy). "Our new communications technologies have empowered the individual, and caused a disruptive effect on the non-profit sector. Here are five examples of the citizen philanthropist’s immediate impact."
  • Footnotes: Online Outreach on a Budget – January Nonprofit Blog Carnival – "This month we spent some time collecting posts about nonprofit communications on a budget. Below you'll find a combination of great resources that were submitted, and information I've found useful in my own research on online outreach. So bookmark this post and take the time to apply this knowledge to marketing and communications at your organization – it's cheap (or free) and has worked for others!"
  • Online Branded Communities: Misguided and Missing the Point – Marketing News Blog – This is an excellent review of best practices and case studies for online community management. Even though the authors (Kathy Baughman and Steve Hershberger) are focused on for-profit brands, the lessons ring true across sectors. "If you ask brand managers the purpose of online communities, the reply you’ll most often hear is “customer engagement.” Among marketers, this term is more prevalent than Frisbees at a dog beach. But the real question is this: Are brands providing meaningful and engaging experiences to their customers through their online communities? Our research on 135 online communities representing 45 major brands indicates that, with few exceptions, the answer is no."
  • Idealware Field Guide to Software for Nonprofits by Laura Quinn in Computers & Internet – "What types of software should your nonprofit be using? It’s hard to even know even what types exist, let alone what might work for you. Through a friendly, easy-reference format, this book helps you pinpoint the types of software that can help your organization based on your needs and your level of technology savvy, and provides user-friendly summaries to demystify all the possible options.

    The 84-page Field Guide includes an overview of 35 different types of software, helping you to understand what each is, how it fits in with your needs, how much you might expect to pay, and some of the most common vendors in the area."

Continue readingGreat reads from around the web on January 29th