Background

For the last few months I’ve been following a proposal that emerged from the Ideas4Oregon project; the idea is to build a platform where all Oregonians – regardless of age, background, or employment – can propose ideas that improve local communities and the state, others can find projects to support and others can chip in to fund them. It is a meeting place, or a cross roads for nonprofit, business and civil society groups to come together around improving the state. And, as a displaced Oregonian myself (I will make it home one day!), I’m excited to see the proposal gain momentum and hopefully move to implementation soon!

The team of people currently working on the proposal for this new platform, asked me to help share some context about the role of Community Managers that could be included in the proposal narrative for funders who may be unfamiliar with community building best practices. I wanted to share the short “defense” of Community Managers that I wrote to get your feedback as well as to gather your ideas, examples and so on of why Community Managers are important to our work!

In Defense of Community Managers

Community Managers ensure successful engagement and participation on a new platform by facilitating discussion, modeling behavior, and supporting leadership development.

No one likes to show up to a party without knowing anyone else, and the same is true whether it’s a party, a work function, or even an online platform. Community Managers provide key facilitation that empowers participation and engenders trust. Welcoming new members, nudging conversations, highlighting activity and network weaving across the platform are all part of a Community Manager’s role.

As such, Community Managers play to a core element for any shared space: modeling behavior. Posted engagement policies or intuitive design will do nothing for participation on a new platform without active members modeling the way the tools can be used. Community Managers serve as a consistent example of how to use the platform, how to engage with members, and how to accomplish the goals of the project.

Lastly, a community-focused platform is, by design, supposed to reach enough momentum that a central Community Manager is no longer needed. The community, when it reaches critical mass, can share the responsibilities of a Community Manager (as well as editor, help desk, and many other roles) by dividing up responsibility throughout the group of active members. In order to reach this state, a Community Manager is necessary to provide leadership development within the network by highlight great contributions and active members, showcase opportunities for increased involvement and responsibility, and nurture core community members to have the knowledge and experience they need to feel confident playing a key role in the platform’s long-term success.

What do you think? How do you advocate for or describe the work of a community manager in your organization? Do you have examples to share?

(Image credit: Flickr muir.ceardach)

1. Meyer Memorial Trust’s recent blog asks nonprofits how they are dealing with the crunch
   I am always impressed by the level of conversation, honesty, and engagement MMT’s blog presents both in content and comments.  Check it out!
2. NPR’s segment on assessing the impact of the crisis on nonprofits
   All Things Considers discusses nonprofits’ income streams in threat (corporate grants, etc.)  Listen here!

So, what do you think?  How has your nonprofit been affected, taken note, or answered funding questions about the financial crisis?

Asking this question on Twitter started some conversations!  Here are some recent posts:

TheDogLover @amyrsward interesting Twit… a lot of my work is for non profit. I am waiting to hear  for next year.  scary

gwalter @amyrsward As far as I know, there have not been discussions re: non-profit cashflow.

howardlake @amyrsward Try ‘Recession and Charities’ PDF from Cathy Pharoah and co at Centre for Ch Giving + Philanthropy this month: http://is.gd/3BsL

NAFund @amyrsward we’ve been thinking a lot about this, & how to helps nps – but so much is still in flux. it’s early to really guage the impact

I just started a discussion topic in the TechSoup Forums so we can continue to discuss the impact of the financial crisis on nonprofits and what we can do about it.  Contribute to the conversation!