Tag Archive for 'google'

Great reads from around the web on December 8th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 8th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • 2009 Year-End Fundraising Guide – Online Fundraising, Advocacy, and Social Media – frogloop – “Is your nonprofit sending out 8-10 online fundraising appeals this holiday season? According to Mark Rovner and Alia McKee of Sea Change Strategies who led the recent webinar Procrastinator’s Guide to Year-End Fundraising with Kathryn Powers of Conservation International and moderated by Eric Rardin of Care2 and Rebecca Higman of Network of Good, this tactic has been helping organizations raise a lot of money. Nonprofits can expect 60% of their donations to come in between Christmas and New Year’s.”
  • Public ‘want to know how money is spent’ – Third Sector – “More than half of the general public would donate more money to charity if they knew exactly how it was spent, a new survey of 2,000 people indicates. The research was carried out for donation website See the Difference, which will be launched next year. The data shows that 51 per cent of people would give more if they knew how their money was spent and 40 per cent would do so if they could actually see the difference their money was making.”
  • Facebook Will Be Google-able (If Your Profile is Set to Public) – “At Google’s event today announcing a number of fantastic new features, including real-time search, a new partnership was announced: real-time search of public Facebook status updates. A Google/Twitter partnership was announced months ago but we assumed that Facebook wouldn’t be allowing Google to index many details of its site because the two are fast becoming big rivals. Thus today’s announcement is a very big surprise.”
  • Does Directgov Deliver? – “Directgov (www.direct.gov.uk) is the Government’s official website for the general public. This discussion paper analyses how well Directgov delivers on its promise to consumers to ‘provide information and online services for the public all in one place’. The analysis is approached from a user’s perspective, and highlights the types of problems consumers frequently encounter with the service. It is intended to promote a debate, and at the end of each chapter, suggestions are made for rethinking key areas so that they can deliver more effective online public services. We want to hear your thoughts and ideas on this discussion paper so please add your comments in the ‘Your feedback’ section that appears on each page. The paper will be open to comment til the end of January 2010.”
  • 20 Questions To Start a Social Media Discussion | Brand Elevation Through Social Media and Social Business | Altitude Branding – “Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom clerk. What it takes is the intent to be part of the progress, the bravery to start an open conversation, the maturity and patience to not make it personal, and the investment in the outcomes to take it a step further.”

SSIR: Nonprofit Advantage for Future of Twitter and Search

My newest post is up on the Stanford Social Innovation Review Opinion blog.  Here’s an excerpt:

The ability to search online has changed our lives. It’s true. To Google something is a verb that you can look up in the dictionary now. What has it done?

  • Because of search, it no longer matters how many pages there are on the Web, because search can find what you are looking for.
  • Because of search, it no longer matters how many blog posts I write, because search can find the relevant ones for me or my readers.
  • Because of search, it no longer matters how many photos we post online or where we post them, because search can filter out our tags and codes.
  • Because of search, it no longer matters whether you are a blogger or a company, because search will sift the most active conversations to the top.

We are so used to searching online now that we can’t get away from it, rather, we don’t want to browse the web without it. Instead of going to Google.com to search the Web, we have search tools (often powered by Google) in our browsers, on our website and on our blogs, and everywhere else really.

Enter Twitter.

Twitter has created the most up-to-the minute archive of conversations around the world.  And guess what many of those conversations include: links.  We can see, through using Twitter Search, the public timeline, or Trending, what topics are popular, what links are being shared, and more.  These are things you can’t necessarily find in a Google search.  So it’s no wonder that there are preliminary talks between the two companies.

So, what’s the advantage for nonprofits?

There’s a reason that SEO (search engine optimization) consultants are so busy with work—lots and lots of companies and organizations of all sizes want to increase their standing in the millions of search results returned when you look up their key words in a search. But with Twitter, it isn’t static.  It’s constantly, right now, with every second, changing. Because it’s all conversation.

Nonprofits are already on Twitter and are joining every day as more and more organizations recognize opportunities to use the tool to connect with their communities online in real-time and leverage the communication tool to expand their campaigns and communications. As search continues to become more dynamic for Twitter users and integrated more and more into the process of finding and contributing to conversations as well as finding information and resources, nonprofits are in a terrific position to greatly influence the community.

For example…  [Read the full post here.]

What do you think? Have you found people, organizations, or resources via Twitter that you couldn’t find otherwise? Would love to hear what you think!

You can add your comments and thoughts here or on the SSIR blog.

Google is looking for your ideas!

Originally posted on the NetSquared blog.

Google Project 10 to the 100 logo

The questions from Google’s Project 10^100 are: what would help? And help most?

According to the Project, we are in an interesting time.  One in which individuals have more information accessible at their fingertips than ever before and yet there are so many people who need help; while studies show that ultimately it is helping others that makes us the most happy.

“At Google, we don’t believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company, or a university — but maybe not.  Maybe the answer that helps somebody is in your head, in something you’ve observed, some notion that you’ve been fiddling with, some small connection you’ve noticed, some old thing you have seen with new eyes.”

If you have an idea about how to help someone, especially how to help lots of people, share it!  Submit your ideas by October 20th!

But, how does it work?

  1. Send in your idea by October 20th.
    Fill out the submission form here. (You can supplement your proposal with a 30-second video.)
  2. Voting on ideas begins January 27th.
    A selection of one hundred ideas will be posted publicly for you to choose twenty semi-finalists. Then an advisory board will select up to five final ideas.
  3. Project 10^100 will help bring the ideas to life.
    We’re committing $10 million to implement these projects, and the goal is to help as many people as possible.

Next Steps:

What ideas do you have about helping other people in your community, country or even the world?  Does your organization have an idea?  Does your child?

Bounce your ideas off the NetSquared community for feedback or collaboration by posting to the NetSquared Community blog! Can’t wait to read your ideas!

Googleforce?

Google Apps + SalesforceGoogle and Salesforce have announced a great partnership: Salesforce for Google Apps.  You can see a quick overview of the integration of Salesforce utilities with those of Google Applications and take a tour here.

Do you already use Google Apps or Salesforce in your organization? What do you think of the partnership?