Tag Archive for 'free'

From Ning to Causes to Ideablob: Why We Need a New Way of Building

Last November we saw a few alarming events taking place in this social media for social good sector: Causes left Myspace and Ideablob shut down, both without warning or community support.  In a guest post on the Tactical Philanthropy blog I started brainstorming about what was next.  Now, with the recent news from Ning that it plans to discontinue free service, I am revisiting those thoughts about “what’s really needed?” and asking myself if these events aren’t just disruptive to members and users, but also huge signs that we need a new way of building. Building networks, communities, connections, campaigns, and our work.

When I start thinking about this, I come back to three main issues with the current way we build:

1. Not All Communities Can Be Treated Equally

Grassroots, hyper-local, nonprofit, and educational communities cannot be expected to operate in the same way as commercial or sponsored communities, online or off.  These kinds of groups can’t even be expected to fall in the same kinds of rubrics for use or application of tools between each other as they are inherently unique, every time.

2. Payment Is More Than Purchase

I truly believe that when it comes to the financial requirements for tools and services in the nonprofit and larger public sector, payment is far more than a purchase, it is an investment.  We are willing to buy in to something if we can be part of shaping what it is, how we can use it, how we can improve it.

3. Investment Is More Than Money

If investment was required to get a tool, I believe many groups would be willing to participate in evaluations, provide feedback, submit user stories and help in the development of the tool.  All things that take time, which is valuable. But not money.  Many groups would much rather have an impact and involvement in the shaping of the tools they use than pay for something that others control.

So, how do we build this marketplace?

When I wrote about this back in November, I closed my post with an invitation.  I’d like to repost that invitation here and then add a next step.

Your invitation:  Join this conversation.  Tell me what the recent Causes/ideablob announcements means for our sector and for you.  And share your ideas with your friends and colleagues to further the breadth of the conversation.  The more voices the better!  Here are some places to start:

  • Evaluate your use of social media tools: do you encourage your supporters on other platforms to register on your website, ensuring you have their contact details?
  • Evaluate your community: are you reaching a diverse community or operating in a silo?
  • Evaluate your relationship with developers: are you using tools that allow you to surface suggestions, ideas, and useful functionality for development? Do you know what the plans are for the tools you are using?

I have already had creative, exciting conversations with others in this sector about how we could build a marketplace that:

  1. allows end users surface ideas for tools or new functionality for existing tools
  2. allows those ideas get support, gather feedback, get fleshed out by developers and users
  3. allows funders (whether they are foundations, organizations, VCs, companies, etc.) identify tools to fund
  4. allows developers to find work they know will be adopted and start working on tools with an active base of users
  5. maintains an expectation that these tools will continue to be available for the people, by the people.

It is the last point that I think is the most important. It isn’t about having a crazy-liberal or Utopian version of the web.  It IS about adopting tools that we feel comfortable deploying to our communities and building on, knowing they won’t close or leave without notice.

I am going to continue having this conversation, examining how a marketplace could work, and what these events mean for our sector. Please join me. Share your ideas and your experiences. Let me know how you wish we built things.  Let’s start at the vision of how we want it to work, and then build towards it.

Ning saying no to free networks

As someone that has helped others to create, and has created many networks on the Ning platform, yesterday’s news that the company would be dropping 40% of it’s staff and dropping the free service was incredibly alarming.  The news from Jason Rosenthal, Ning’s CEO, stated:

My main conclusion is that we need to double down on our premium services business.  Our Premium Ning Networks like Friends or Enemies, Linkin Park, Shred or Die, Pickens Plan, and tens of thousands of others both drive 75% of our monthly US traffic, and those Network Creators need and will pay for many more services and features from us.

So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity.  We will phase out our free service.  [Read the full letter here.]

Join the conversation taking place on Manny Hernandez’s blog about keeping the network free for nonprofit and educational use. You can also read the news post on TechCrunch and the comments there.

Please join me in signing this Change.org petition to keep Ning free for nonprofit and education use.

Why this matters to me:

What worries me most about the pay-only option, even if it isn’t a huge $ amount is that ANY $ amount can be enough to mean no access for many. Here are a few examples:

  1. Grassroots groups:  For many of the smaller, grassroots campaigns and groups that use Ning, there isn’t a one-and-only-one leader dynamic where there could be one person that would be paying. We are in the midst of change for community dynamics where people no longer need a director, a secretary and then a bunch of members. We can all be leaders and contributors to a network, a community, a movement. So the administrator on a group, at least groups I’m a part of, is not one person, but a long list of people. Responsibilities are shared and actually change fairly frequently depending on capacity and availability.
  2. Community groups: Very much like the dynamics at play in grassroots cause groups, community groups struggle with the same issues around administration and ownership.  I’ve helped local community groups set up Ning communities online as a way to start building resources, connections, and storytelling in a local geographic community.  And I see it working.  But I also don’t see many of them with the capacity to pay (who pays, how do we decicde, etc.)
  3. Educators: This is not a new issue for this group.  We all know that teachers and other educators use tools and supplies out of their pocket because they are determined to provide the best experience for their students and peers.  That’s why we see things like DonorsChoose emerge.  Making Ning a paid-for service could mean we see thousands of new donor requests asking for a year of service or something – totally not sustainable.

I really, really believe that Ning can deliver on their bottom line and focus on making money, as it sounds like they want to do, and still provide the service to educators and nonprofit groups for free.

I know there are lots of great examples out there like Basecamp and Huddle and many others that balance free and paid successfully.  Please share your ideas, your stories and your examples.  We really want to ensure this tool continues enabling communities, regardless of their budget.

If you haven’t already, please also sign the Change.org pledge here.

Great reads from around the web on April 2nd

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 2nd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Web Thinking Manifesto | EchoDitto – "Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all."
  • film music | mobygratis.com – Are you looking for music to use for free in your nonprofit's video? Well, here's your source! If you want to use it for a commercial production, that's okay: they have an easy license for that as well ("with any money that's generated being given to the humane society.").
  • 3 principles for reporters and bloggers in a networked era | Online Journalism Blog – I totally agree that context is just as important as content. "Dina Rickman posed a question to me this week about the role of a reporter in our current networked age. I thought I’d expand on my response, shown above. Depending on your point of view, this is either a draft manifesto for networked journalists and bloggers – or a set of gaps in the market; new scarcities in an age of abundance."
  • Zero Strategist – Holistic Social Media, Web Strategy & Innovative Design – Todd has an excellent post about Blog Strategy with insights, examples, and best of all: strategy recommendations! "This is the first in a series of Social Media/Web Strategy Articles that I am going to be writing over the next few months. The first topic is blog strategy. You might be thinking that the blog and blog strategy topic is quite dead and that it is old news. We figured that out years ago right? I would say that it is not dead at all. Rather, it is evolving past a critical turning point right now and is relevant in the evolution of technology for quite a few reasons."
  • FourSquare: Novelty or Buzz Worthy? – Online Fundraising, Advocacy, and Social Media – frogloop – Have you heard about FourSquare – maybe you are already the Mayor of some of your local businesses. Allyson Kapin explores whether: "is FourSquare valuable enough to become the next Facebook or Twitter? Should nonprofits take a more serious look at FourSquare and explore ways to leverage it?"

Great reads from around the web on January 25th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 25th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • TakingITGlobal and Nabuur Launch New Action Guide on Online Volunteering | NetSquared, an initiative of TechSoupGlobal.org – "TakingITGlobal (TIG), an organization that operates the world’s most popular online community for young leaders, and Nabuur, an online volunteering platform that links Neighbours (online volunteers) with Villages (local communities) in Africa, Asia and Latin America, announced today the release of a new Action Guide on Online Volunteering available for download on the TIG website." Check it out!
  • Chase Community Giving Contest Ends With Yet More Controversy – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth Kanter has an excellent post chronicling and compiling many posts and resources, as well as commentary and criticism surrounding the Chase Community Giving contest that just finished. "This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. In some ways, it comes as no surprise that the race to the finish line ended with more allegations of dubious behavior by contest participants and those watching them compete. It's left some nonprofit professionals wondering whether these types of contests are a good idea." I strongly agree with Hildy Gottleib's comment at the end of the post and urge you to read both the post and the discussion in the comments.
  • Online Fundraiser's Checklist – "FREE DOWNLOAD: The Online Fundraiser's Checklist. How Do You Ensure Fundraising Success This Year? Take advantage of Network for Good's handy new eGuide, The Online Fundraiser's Checklist, to ensure you don't miss a thing."
  • 3 Powerful Social Good Trends in 2010 – Ben Rattray, the founder and CEO of Change.org, has a great piece on Mashable showcasing the three trends he sees coming in 2010 for the social change sector. "2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter (Twitter) and Facebook (Facebook) and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon."
  • Try These Dynamic Digital Storytelling Platforms | Community Organizer 2.0 – "Nonprofit organizations can tell the best stories. Stories about the impact that a nonprofit has on people’s lives can engage, recruit and solidify donors and members. As ImpactMax writes so beautifully, tying individual stories to overall contextual problems and societal issues can really change policies. Anecdotely, I see a lot of blogs and Flickr photo streams, some YouTube and Vimeo use. Why limit yourself? There are so many other tools and platforms that are exciting, innovative, incredibly engaging, and beautiful. Here are my top digital storytelling platforms and tools for your nonprofit to try out in 2010."

Great reads from around the web on January 5th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 5th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
  • 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
  • Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
  • How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
  • Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."

Great reads from around the web on December 15th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • FT.com / Weekend columnists / Tim Harford – Perhaps microfinance isn’t such a big deal after all – "Last December, I showed some unwitting prescience by worrying about a backlash against microfinance, the practice of providing small loans – or perhaps savings products or insurance – to poor people. I fretted that there was little compelling evidence that it worked. A year later, the evidence is arriving and the backlash has begun. The Boston Globe published an article in September, subtitled, “Billions of dollars and a Nobel Prize later, it looks like ‘microlending’ doesn’t actually do much to fight poverty.” " – I'm interested to hear what you all think about this issue, especially now during the 'giving season.'
  • Open Source Is Dead! Long Live Open Source! | NTEN: The Nonprofit Technology Network – "That's right, I said it. Promise to read the rest of this before you send me hate mail, though. What I mean is that open source, as we knew it, is dead. For the last decade, what we've been talking about when we say "open source" is "open code" — a set of zeroes and ones that we can configure to our heart's desire."
  • Net2 Think Tank Round-Up: Best of 2009 | NetSquared, an initiative of TechSoupGlobal.org – Check out the diverse submissions to the December Net2 Think Tank that simply asked for the best blog posts of 2009! I'm sure there are some resources, conversations and pointers in here that are new to everyone.
  • What Matters Now eBook – Get the ebook now for free! "We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team."
  • Orchestras and Social Media Survey: Key Findings and Full Report | Dutch Perspective by Marc van Bree – "In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and organizations are generally enthusiastic. However, the efforts are far from organized and strategic. It seems many orchestras are dipping their feet in the social media pool, but do not have the policies, budgets, and metrics in place to effectively use the tools at their disposal, even if they do recognize the need for checks and balances."

GIft Economies at MPS09

I’m capturing notes at the MyPublicServices event from PatientOpinion.  This session is lead by Paul Hodgkin from PatientOpinion .  Use the tag #MPS09 to follow conversations and highlights from others at the event.

What is it about the health community that’s different? It’s about death.  Why do we tell stories? Because it helps us deal with panic or impulses, it’s a gift.  The amazing thing about the web is what we can do with those impulses, stories, and gifts.

PatientOpinion was created as a gift economy.  Gift economies all have:

  • Gifts are always free – If you go to someone’s house for dinner, have a great time, and at the end of the evening you say, “wow, can I write you a check for $56 because I think is about what it was worth,” you’ve just breached the principle of the gift economy.
  • people are judged by how much they give, not how much they have
  • the gift always tarvels/what does around comes around

We don’t own the stories, we are stewards of the stories.  And that’s true with health, too.  Research shows that if you give stuff every day you are less likely to be depressed.

Why now?

  • the web creates visible real-time reputations
  • the web collapses distance and set up costs
  • information goods can be shared forever
  • networks offer increaing returns to scale

Are gift economies undermined by the thought that someone, somewhere is making money off it? Absolutely. Once people start getting paid for things at different parts of the cycle or so on, the gift economy falls apart.  For example, PatientOpinion’s community could operate very different if it was a for-profit company instead of a nonprofit organization.

Decreasing returns to scale, aka ‘one more heave’ and ‘lessons must be learnt’ – As the number of people involved in the system increases, the returns diminish.  Decreasing return systems are tightly coupled:

  • Prize consistency and coordination
  • averse to variation and risk
  • hierarchical, mechanistic
  • extrinsically motivated, enforced

When you move to the web, you have increasing returns to scale, but the number of people involved to affect the increasing returns are at a much larger scale (many more people, etc.).  Examples: YouTube, eBay, Wikipedia, Google.  Increasing return systems are:

  • digital
  • loosely coupled
  • intrinsically motivated
  • network, horizontal
  • variable, uncontrolled

Examples:

  • Wikipedia
  • MyObama
  • PledgeBank

Why not just turn up and eat the food? Digital gift economies turn free loaders into “audience.”

A gift economy for the public sector?

  • identify the thoughtfully passionate
  • provide easy, incremental steps to involvement
  • strength-based, internal motivation
  • use the platform to increase local impact
  • use the platform to drive local social movement
  • abstract the learning plus improvements and data
  • future users certify improvements are real
  • rate the providers
  • repeat x 1,000 groups per year
  • business model that supports the gifts

Feedback to presentation:

would want to involve staff and services in the offline local events to share their experiences, too.  but that coul emean imposing a structure.  – don’t know if that’s true necessarily, could be determined by the partners putting on and participating in the event what kind of structure and context the event has.

there a high degree of facilitation that’s involved; there’s a natural fear from the service side of fear from the outside, so there has to be real facilitation to get sustainable change and not just reaction.  the patientopinion platform has tools that anyone can use, ie you are going to go out and do something, you tell us what you want, we build it and you pay for it, then we give it to you and you can go do what you want.

seems like people who had a bad experience would be more inclined to get involved with this…is that bad? it’s more of coming from a place of “we all want to be better and do things as good as possible” so it negates just being negative.

if you have a one size fits all solution then it’s a danger, you need to try to get feedback combined with other inputs and so on. it’s important that if someone has a bad experience that they get supporter but also that your solution to that bad experience doesn’t make it worse for other people.

Learn more at http://patientopinion.org.uk

Great reads from around the web on November 25th

I come across so many great conversations, ideas, and resources across the web ever day. Here are some of the most interesting things I’ve found recently (as of November 25th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • E-Commerce News: Customer Loyalty: If You Build a Branded Online Community, Will Customers Come? – "Despite the enormous popularity of peer-to-peer social networking, the adoption cycle for branded online communities has been relatively slow. That a growing number of consumer brands are transforming their existing static Web sites into interactive online communities is a trend that is not only recent, but also rapidly accelerating." What do you think? Do you have a branded online community for your organization or project? How did you ensure participation and membership?
  • ProjectRSS for describing projects (part of the Open Philanthropy effort) – I've recently come across this project from John Brennan (@worldlyjohn on Twitter) and am interested in what you all think about it! "Open source software exists in the computer industry. Open architecture exists in the construction industry. Yet only recently has there been a push for standards in communication of the philanthropic industry. The time is now. Open Philanthropy is about sharing. Open Philanthropy is about community. Open Philanthropy is about working together to increase the size of the proverbial pie (not the piece)."
  • The Report | Think Social – "This is a first draft of a longer effort dedicated to the study and advancement of developments in social media in the public interest that enable people to write history by acting online. It features concept definitions and examples for ten trends that we believe are shaping the use of social media in the public interest. We have compiled this list through interviews with public- and private-sector leaders; analysis of initiatives, organizations and government programs; reviews of industry and mainstream news coverage; and submissions from thousands of online participants."
  • Five Social Media Fundraising Trends for 2009 – Beth's Blog: How Nonprofits Can Use Social Media – "Over the past six months, I've been collaborating on a book with Allison Fine, titled "The Networked Nonprofit" and we've been sifting through stories, research, and seeing many patterns. So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010."
  • Miro Community – "Miro Community lets you bring together all the videos about a topic, a community, or product into one elegant website, no matter where the videos are hosted." GetMiro.com is an open-source, non-profit video player and podcast client, check out the tool here: http://getmiro.com