Tag Archive for 'facebook'

Great reads from around the web on May 20th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 20th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)."
  • AGC Coversational Case Studies: Students for a Free Tibet: A mindful social media strategy for campaigns or contests – Beth Kanter and Allison Fine are evaluating the second America's Giving Challenge and are sharing case studies from the winners. They are hoping to start conversations and hear feedback about the competitions, the fundraising techniques and more. This is the latest in the series. What do you think?
  • Nonprofit Marketing Plan Template | Nonprofit Marketing | Getting Attention – Here's a great resource from Nancy Schwartz – if you're looking for an example or template to help you create a marketing plan for your organization, this is it! "I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Many of you are frustrated by “just doing it,” and feeling that your nonprofit communications impact suffers as a result. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. In response to your requests, I’ve developed this ready-to-use nonprofit marketing plan template for you to download."
  • ClientTrack | Win ClientTrack Express – "For the first time in our company's history, we are giving away one full use license of ClientTrack Express for one (1) year, including the server space required at our secure data location. The software helps social service organizations enhance how they collect, use, and report client information (compliance reports, outcomes reporting, and more). The total value of the prize could be up to $7,200! Interested organizations can register to win and find out more at http://www.clienttrack.com/WinClientTrackExpress.aspx But, it's only going until June 4th, 2010, so they'll need to get on it pretty quick to be part of it."
  • Facebook Limits Landing Tabs To “Authenticated Pages” – "This afternoon Facebook announced via the developer forum that Facebook Pages now need to be authenticated in order to have landing tabs. This means any new visitor to your Facebook Page will not be able to land on a custom tab unless you have greater than 10,000 fans or the Page administrator has worked with an ads account representative. This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."
Published on May 20, 2010 by Amy Sample Ward. 4 Comments

Great reads from around the web on April 28th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 28th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • HopenSource – Thanks to @350 for the link – check out this great portal of hope and inspiration from Grist Magazine. "Show why Earth's not effed" and get inspired from the stories of those making change.
  • LearnPhilanthropy.net – Online venue for grantmaker education – "The Grantmaker Education Initiative is bringing people together to create a stronger, more rational, and less fragmented system for grantmaker learning than we have today — one that builds a new culture of professional development in the field, works better for the individual learners involved in philanthropy, and better for the many groups and organizations that provide learning programs and resources to them.<br />
    <br />
    LearnPhilanthropy.net is a simple online venue we’ve created to invite dialogue among those who are passionate about grantmaker education. We hope to establish a collaborative learning community — with plenty of space for ideas and wisdom of the field. We aim to work together to create a vision for meeting the education and learning needs of people in our field. We invite you to join us, take our survey, and we welcome your contributions."
  • Do Something: Helping Humanity With a Click of the Mouse | Fast Company – "Sending a text or clicking to vote may be the trendy way to help humankind. The question, says Nancy Lublin, is whether such so-called slacktivism really works. Name-calling is never nice — that much most of us learned in kindergarten. Go ahead and criticize the substance of an action or the content of a speech, but just calling a person a nasty name is like pulling hair. Unfortunately, a lot of it happens in the do-gooder sector–and lately, much of it has been directed at projects that could fall under the umbrella of a newish movement called "slacktivism.""
  • OPEN CALL: Do Nonprofits Make Films? We Say Yes! – netwitsthinktank.com – "What's the top thing you can do this year to engage your constituents? Both online and off? Quick, what springs to mind? Well I'm here to tell you that it should be video. If you are going to do one new thing in 2010 to help get the word out about your organization’s mission, it should be to create a video."
  • What You and Your Nonprofit Should Know About Facebook Changes – Beth's Blog – Facebook seems to be an ever-changing landscape whether it's features, privacy, security or functionality: something's always changing. Beth has a great post discussing some of the changes and how they impact your organization on facebook.
  • The State of Online Word of Mouth Marketing [STATS] – "In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing."
Published on April 28, 2010 by Amy Sample Ward. 2 Comments

Great reads from around the web on March 17th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of March 17th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Published on March 17, 2010 by Amy Sample Ward. 0 Comments

Great reads from around the web on February 23rd

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 23rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve."
  • Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!
  • The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The first phase of this database of nonprofit collaboration models (currently consisting of the 176 nominations deemed eligible for The Collaboration Prize in 2008) contains the information submitted by each nominator in response to specific questions about the nominated collaboration. Additional models of collaboration from The Collaboration Prize will be added soon. While the contents of the first phase are limited to data contained in the nominations submitted in 2008, the next phase of the database, to be launched in the next few months, will have an interactive component, whereby the existing data can be updated and the database can be expanded by adding new collaboration models that were not part of The Collaboration Prize project."
  • Welcome to Kopernik – "Kopernik — www.thekopernik.org — a new non-profit venture that provides life-changing technology to the poor, launches today. Kopernik makes technology designed for the developing world accessible through the Internet and by harnessing the power of individual donations. Kopernik’s aim is to bring this technology to the poor in developing countries via the site, and link them to individuals willing to make a donation towards the purchase of the products. It is the brain-child of Ewa Wojkowska and Toshi Nakamura who have extensive experience in international development as UN staff members." Check it out!
  • New Ideas for Promoting Physical Activity in London – "The Go London social innovation competition is a call for ideas on how to make London more active, the first of its kind to be energised by the groundswell of optimism surrounding London hosting the Olympic and Paralympic Games in 2012. It is a shared movement to create a city where physical activity is a normal part of Londoners lives and contributes to making London a more livable, sustainable and healthy city.

    The project aims to help improve activity levels of everyone by finding out what's already out there as well as asking people for their ideas on how they think London could become more active. In the same way that stories can come from anywhere to inspire others, and we'll hope to capture as many of these as possible, simple, life changing ideas can spring up too. Through the creative use of social media Go London hopes to capture as many of these ideas as possible."

  • Facebook Causes: Not just for Individuals: ICT Hub Knowledgebase – The Knowledgebase from LASA is a great place to find articles on all kinds of topics related to technology for organizations. I wrote an article for them on how organizations are using Causes and it's now up. Visit the knowledgebase if you want to learn more about Causes but also head there to find some valuable resources on hardware, software, social media and more.
Published on February 23, 2010 by Amy Sample Ward. 1 Comment

Great reads from around the web on February 3rd

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 3rd). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Net2 Think Tank: Online Fundraising Lessons Learned | NetSquared – "The Facebook application Causes recently announced it hit the $20 Million mark in donations. The America's Giving Challenge from Case Foundation spurred $2.1 Million in donations for charities this past winter. But, despite these numbers, for most organizations and causes raising money via social media is still a hard thing to do. There are different rules and new opportunities with online fundraising and every platform or application comes with a different community and varying functionality. So, what have you learned from trying your hand at online fundraising? This month's Net2 Think Tank asks you to share a lesson learned from online fundraising."
  • Social Enterprise | GreenXchange: Crowdsourcing Social Innovation – Marcia Stepanek discusses the newly launched collaborative effort amongst diverse companies to create an open area for innovators and innovation. "Launched last week at the World Economic Forum in Davos, GreenXchange (GX) is a new Web-based knowledge exchange that is being spearheaded by 10 companies and social enterprises, including Nike, Best Buy, and Creative Commons, the San Francisco nonprofit that works to expand the range of creative works available for others to build upon legally and to share. Its seven other backers include Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, 2degrees, the Outdoor Industry Association, and nGenera, a corporate strategy think tank."
  • 10 must-read Facebook resources for non-profits – Ross McCulloch – Ross has a great collection of resources about using Facebook, including Pages vs Groups, adding paypal, examples and case studies. Whether you are already using Facebook for your organization or not, this is a good place to go to learn more about how to use the social networking platform to it's fullest.
  • Seth's Blog: Random rules for ideas worth spreading – Seth Godin shares a list of rules for those times you develop an idea worth spreading. My favorite rule: "Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it." Have you found any of these to be true in your own idea sharing and development? Which are best/worst?
  • 350.org: giving new meaning to “new organizing” | Working Wikily – This is a great case study about community organizing from the 350.org campaign. "A lightbulb went on in my head while I was listening to the PdF webinar last week that laid bare the machinery that made it possible for 350.org to achieve the most widespread day of political action in history back on October 24th. We’re still in the midst of examining the various threats that traditional “membership organizations” are facing and the story of 350’s success is one of the best illustrations I’ve seen yet of the new model. In the words of 350 organizer Phil Aroneanu, “It’s about concerned citizens who are looking for a meaningful way to engage. It doesn’t make sense to ask them to click once and that’s it. That’s not a believable theory of change. Building those [local] leaders is the secret to the way that we organize.”"
Published on February 3, 2010 by Amy Sample Ward. 0 Comments

The other side of the figures: Causes reaches $20 Million in Donations

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Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application.

There’s been quite a lot of talk in the last year about the opportunities for fundraising online, generally, as well as the best practices for organizations leveraging social media for campaigns (as well as the idea to use free tools to raise money in hard economic times).  There’s also been a bit of controversy around the Causes application specifically, due to it’s decision to abandon the MySpace platform and offer it’s application/services only to the Facebook community. (You can read more about the MySpace/Facebook move here, here, and here.)

Here is the graph of donations on Causes since it launched in May 2007:

Some of the additional data provided from Causes in their announcement, includes:

  • 400,000 people have made at least one donation
  • $25 median donation amount
  • 35,000 causes have received at least one donation
  • $2.1 million raised by 2009 America’s Giving Challenge participants
  • $4.5 million raised through the Birthday Wish feature

Despite the initial awe and excitement around a number like $20 Million, I want to take a moment to think about the other side of the data.  There certainly is more to the story and I hope you’ll share your perspectives as well.

Social networks are still for engagement, not money

Fact: Of the hundreds of thousands of organizations registered as possible beneficiaries in the Causes application (Washington Post data), only 20 organizations, including the Nature Conservancy, Doctors Without Borders and St. Jude’s Children’s Hospital, have raised over $100,000 using Causes.

Context: Organizations can’t assume that applications like Causes or simply the use of social networking sites like Facebook will translate into new revenue streams supporting the organization.  Yes, of course, I would advocate that organizations who are eligible ensure that they can be listed as beneficiaries of causes on Facebook (visit the FAQ here) but doing so is an enough of an action to replace your other funding work.

Fact: Causes Birthday Wishes (make a donation campaign for a charity of your choice tied to your birthday) accounted for a third of all donations in the past 6 months.

Context: Birthday Wishes are campaigns started by enthusiastic supporters.  You may not know them, and you may have never heard of them.  But you need to get to know them fast!  Be sure that you are connecting with the passionate volunteers going out and raising money for you: thank them, support them, encourage them.  And be sure to share invitations for the fundraiser and those that donate to his or her campaign to join your organization outside of facebook (on your enewsletter, your action alerts, an offline event, or something else to keep them on your list).

Fact: 400,000 users have contributed to a cause at least once.

Context: That’s a lot of people. How many fans does your organization’s Fan Page have, or how many members are in your facebook Group?  Probably not 400,000.  How many of your fans or group members are in your database, though? The most difficult part to applications like Causes is that you don’t get the data.  With so many people donating to causes, maybe only once, it’s crucial for the benefiting organizations to reach out and encourage donors to connect with the organization directly – that way they may find out more about your work, help you and take action, or even donate again.

Skewing the numbers?

Lastly, I can’t find any data to shed light on my question but I would love to understand if the numbers Causes is touting reflect only the funds raised on facebook, since they stopped allowing the users on MySpace to access the service.  I think it would be unethical and obviously skewing their own data.  I’m incredibly frustrated at the lack of transparency from Causes, especially around this issue.

What do you think?

Would love to hear your experiences, any lessons learned or best practices, and ideas.

—–
Update:

Luise asked to see the comparison of growth of facebook users during the same growth period of Causes donations so I whipped up a simple chart:

Published on January 29, 2010 by Amy Sample Ward. 14 Comments

Great reads from around the web on January 25th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 25th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • TakingITGlobal and Nabuur Launch New Action Guide on Online Volunteering | NetSquared, an initiative of TechSoupGlobal.org – "TakingITGlobal (TIG), an organization that operates the world’s most popular online community for young leaders, and Nabuur, an online volunteering platform that links Neighbours (online volunteers) with Villages (local communities) in Africa, Asia and Latin America, announced today the release of a new Action Guide on Online Volunteering available for download on the TIG website." Check it out!
  • Chase Community Giving Contest Ends With Yet More Controversy – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth Kanter has an excellent post chronicling and compiling many posts and resources, as well as commentary and criticism surrounding the Chase Community Giving contest that just finished. "This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. In some ways, it comes as no surprise that the race to the finish line ended with more allegations of dubious behavior by contest participants and those watching them compete. It's left some nonprofit professionals wondering whether these types of contests are a good idea." I strongly agree with Hildy Gottleib's comment at the end of the post and urge you to read both the post and the discussion in the comments.
  • Online Fundraiser's Checklist – "FREE DOWNLOAD: The Online Fundraiser's Checklist. How Do You Ensure Fundraising Success This Year? Take advantage of Network for Good's handy new eGuide, The Online Fundraiser's Checklist, to ensure you don't miss a thing."
  • 3 Powerful Social Good Trends in 2010 – Ben Rattray, the founder and CEO of Change.org, has a great piece on Mashable showcasing the three trends he sees coming in 2010 for the social change sector. "2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter (Twitter) and Facebook (Facebook) and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon."
  • Try These Dynamic Digital Storytelling Platforms | Community Organizer 2.0 – "Nonprofit organizations can tell the best stories. Stories about the impact that a nonprofit has on people’s lives can engage, recruit and solidify donors and members. As ImpactMax writes so beautifully, tying individual stories to overall contextual problems and societal issues can really change policies. Anecdotely, I see a lot of blogs and Flickr photo streams, some YouTube and Vimeo use. Why limit yourself? There are so many other tools and platforms that are exciting, innovative, incredibly engaging, and beautiful. Here are my top digital storytelling platforms and tools for your nonprofit to try out in 2010."
Published on January 25, 2010 by Amy Sample Ward. 5 Comments

Great reads from around the web on January 15th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • Digital Media and Learning Competition: Applications now open! | NetSquared, an initiative of TechSoupGlobal.org – "The 3rd Digital Media and Learning Competition, from the MacArthur Foundation, is now accepting applications. In partnering with the White House, National Lab Day, and videogame makers Sony and EA, the Digital media and Learning Competitions has prizes up to $200,000 and is open to all kinds of innovative projects (including games) that make use of digital media for education and social change. Submissions close January 22, 2010."
  • » Your Mobile Giving by State – Wendy Harman at the American Red Cross has posted a map and data about the funds donated via texting "Haiti" to 90999 to support the victims in the Haiti earthquake crisis. It's really interesting as far as mobile fundraising, but also just that the ARC are able to gather, analyze and share data like this in close to real time. Thanks for all that you are doing, ARC!
  • 7 Things I learned From #Beth53 Fundraiser and PoST Class – Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change – Beth shares some great lessons from the fundraising campaign she recently ran for her birthday. "This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class." My favorite lesson? 5.) Design for People To Self Organize!
  • After Copenhagen: Turning Activism Into Impact – Online Fundraising, Advocacy, and Social Media – frogloop – There's a great guest post up today from Michael Silberman on the Frogloop blog: "Going to the U.N. climate change conference in Copenhagen (COP15) was the closest I've come to a good strong punch in the gut — the type that makes you question much of what you once believed to be true. But it was also one of the best wake-up calls I could have asked for.

    …That means setting aside our shiny online tools and tactics long enough to ensure that we're using them to deliver real impact."

  • 1 vote can equal $1 million « Nonprofit Communications: Duck Call Blog – "Today is the first day people can vote in the final round of the Chase Community Giving contest on Facebook. Between now and January 22, people who add the application can vote up to five times for five individual charities. Much has been written criticizing the contest and the initial selection of 100 charities who already received $25,000 and are now vying for the grand prize of $1,000,000. But, despite the controversy in the first round of results, I think there are some positive lessons that can be learned for nonprofits of all sizes."
Published on January 15, 2010 by Amy Sample Ward. 3 Comments

New on SSIR: Organizations and Individuals Fundraising in Social Media

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I have a new post up on the Stanford Social Innovation Review blog and I’d love to hear your thoughts!  You can read the full post and comment on the SSIR blog or be part of the conversation below.

Last month, I presented at the NCVO Foresight seminar: Changing ICT – what does it mean for your charity with a focus on the future of online revenue generation for nonprofit organizations.  What’s most interesting to me within the nonprofits-in-social-space is the difference between organization-driven and individual-driven fundraising (and other promotion) campaigns.  Social media is a space where the individual reigns, relationships are required, and conversations are public.  That’s not exactly the way business normally goes down offline.  And it has real impact on the way organizations fundraise.

Online, the process and attributes that succeed are traits you’d normally associate with an individual: authenticity, relationships, conversations, etc. Organizations should recognize the need for being “real” online and can honor that by, for example, putting in the profile information of organizational presences who is actually speaking from that account, sharing information, resources and links that aren’t only associated with the organization, and responding to people online to have conversations in public (even put a smiley face in there while you’re at it!).  When it comes to fundraising and the options available to individuals to campaign on your behalf online, think of the differences this way:

Offline: you would never have someone that has never met any staff of the organization, or even know where the organization is located, become so excited about the work it’s doing that he or she creates an annual campaign to raise funds on the organizations behalf and then goes through with it each year.

Online: that is already happening with people who use applications like Causes in facebook, which encourages users to fundraise each year on their birthday via their Birthday Cause tool (individuals select an organization, ask their facebook friends to give donations instead of presents, and the funds get distributed to the organization).

Offline: you would probably not have someone who’s had no physical connection with your organization be so excited about your work that they design and produce their own fliers about your work and then canvass their local community to raise awareness or your programs.

Online: that’s exactly what people are doing when they become a fan of your organization on facebook (adding your icon to their profile), add your twibon to their Twitter avatar (a little logo that is placed over the user’s picture), or even when sharing links or messages about your organization (even ones that you didn’t create) with their social networks.

So, how do you respond?

Like I said at the beginning, it’s important for organizations to move into the social media space using the processes that are accepted and successful, with the focus on being transparent and real, and so on.  Some key questions to ask yourself include:

  • If people are supporting you by directly connecting with you on different social media platforms, what are you doing to encourage them to connect with you in a space where you have access to the data? (You can’t access your friends on facebook if the platform is down for maintenance, let alone if it goes down permanently!)
  • If people are fundraising for you online, do you know about it? (Start looking for it!)
  • If people are fundraising for you online, are you saying ‘thank you’ to the fundraisers and to the donors?
  • If people are giving to you online on different social media platforms, are you encouraging them to connect with you directly so you can encourage them to give again later?
  • How are you showing your gratitude for the hard work of your supporters (“volunteer” means something very different online!) online?

What do you think?

In this very different space for organizations, how has your organization adapted to the online culture and opportunities?  Do you have any tips or examples from your social media presences or campaigns to share?

You can review the slides from my whole presentation, as well as all of the speaker notes, here.

—-

Visit the SSIR blog to comment, or leave your thoughts below!

Published on January 8, 2010 by Amy Sample Ward. 0 Comments

Great reads from around the web on December 10th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of December 10th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • URGENT: Facebook Pages are changing | facebook | social-advice- Advice for charities – More information about changes coming to Facebook – this time it's more changes in the way Fan Pages function. A great read if you have a fan page for your organization as these changes are said to go into effect in early 2010.
  • Debating the Copenhagen Climate Change Conference – "Over 1,000 young people from 100 different countries will gather online to debate climate change. This is the largest single ongoing panel of discussions outside of the conference itself and the range of young people involved gives it an unmatched reach. This unique project will allow young people from vastly different countries to get involved in probably the single greatest challenge the world faces. Israelis will get together with Iranians, Americans with Afghanis, Sudanese with Singaporeans and they'll discuss what to do about climate change."
  • Click For a Cause | Conduit – Conduit's Gives 2010 project offers $3.6 Million for 100 Nonprofit Organizations! "Since 2005, hundreds of thousands of web publishers have used the free Conduit Platform to increase engagement, grow web traffic, and drive revenue. We are now putting that experience to work with Click for a Cause to help struggling non-profits to engage and energize their communities in order to increase participation and ignite fundraising efforts during this difficult economic time."
  • Social Media Today | If the Army Can Put Its Doctrine Up On a Wiki, You've Got No Excuse – "A few weeks ago I had the privilege of watching an astounding event – a room full of Soldiers typing Army doctrine onto a wiki so that Soldiers in the field could make changes as they were discovering new and better tactics in the midst of fighting a war." This is a great case study for anyone looking for support in those hard buy-in conversations…
  • George Weiner: Will You Marry Me? What Not-For-Profits get Wrong on the Web – "The "Will you marry me?" (WYMM) syndrome turns every online messaging opportunity into a nail begging to be hit with the donation hammer. I can point to dozens of orgs that create sites that are essentially fundraising brochures with donation buttons and paragraphs about the history of the organization. There are also not-for-profits that take the WYMM mistake beyond web sites and into their social media strategies, advertising opportunities, newsletters and partnerships."
  • Women, Social Media and Influence (cont’d) « A. Fine Blog – If you haven't seen the two recent posts from Allison Fine about women and social media, you should join in the conversation! She's posed some very interesting questions and shared some of her ideas – but most importantly there are lots of comments that are just as critical, thought-provoking and interesting! Do join in!
Published on December 10, 2009 by Amy Sample Ward. 0 Comments