case study

Observations and Reflections on #TakeBackThePink

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On January 31st, the social web erupted with status updates, images, and more in response to the Associated Press report that the Susan G. Komen Foundation had decided to de-fund breast health screenings at Planned Parenthood affiliates. Long-time supporters of both Komen and Planned Parenthood jumped into action. Many Komen supporters expressed anger that an organization positioned to [...]

February 14, 2012 8 comments CONTINUE READING THIS ARTICLE…

Collaborative Technologies for Social Impact: How Survivors Connect leverages the web and you can, too!

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I originally wrote this feature for the World Pulse magazine. Due to space restrictions, unfortunately, it will not be included in the upcoming issue. I didn’t want the spotlight to go dark on Aashika and her work, though, so am posting it here! Please share it with your networks! —– Aashika Damodar & collaborative technology [...]

April 20, 2011 0 comments CONTINUE READING THIS ARTICLE…

Interview: SXSW4Japan Raises over $120,000 #sxswcares

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South by Southwest (SXSW) Interactive is a conference, that takes place each Spring in Austin, TX, with over 20,000 web influencers, emerging tech, and creatives. Last month, the Japan earthquake and tsunami occurred on March 11th 2011, the first day of the conference. SXSWcares, co-branded as SXSW4Japan, was a campaign that rallied the SXSW community [...]

April 7, 2011 1 comment CONTINUE READING THIS ARTICLE…

Use Case: The Community-Driven Social Impact game for Community Media Centers

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Last month, at the 2011 Nonprofit Technology Conference, I had the opportunity to run the Community-Driven Social Impact game in a session workshop. The room was full, and participants came up with some terrific examples and options for their organizations. One of the participants was Ericha Hager, the Regional Collaborative Coordinator for Community Media Access [...]

April 5, 2011 3 comments CONTINUE READING THIS ARTICLE…

My Colorado Project empowers local change: Interview with Jason Manke

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I recently came across the My Colorado Project when Jason Manke connected with me, asking for feedback and ideas about community building and online community engagement tools. I’m really interested in the work Community Shares is doing and the direction they are headed with this project as it seems very aligned with many of my [...]

January 31, 2011 1 comment CONTINUE READING THIS ARTICLE…

Beth’s Surprise Party: A Case Study in Crowdsourced Action

Yesterday was a very exciting day: we threw a surprise party for Beth Kanter online!  It was a bit of fun mixed with experiment, and I think it was really successful.  Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. [...]

January 12, 2010 18 comments CONTINUE READING THIS ARTICLE…

Five Steps to Finding ROI

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable.  It’s soft and maliable and relative, pretty much all of the time.  So, how do identify if you are succeeding or evaluate if you are improving?  Here are some steps that [...]

March 2, 2009 5 comments CONTINUE READING THIS ARTICLE…