Tag: branding

Great reads from around the web on January 5th

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 5th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • More Startups. More Jobs. – Here's a great conversation starting piece by Eric Ries: "Advanced countries are competing to attract the world’s best entrepreneurs — the US should too. Entrepreneurship is one of the most significant contributors to a nation’s prosperity. In an increasingly globalized economy, many of the advanced nations in the world are racing to attract the brightest entrepreneurial minds, regardless of their country of origin. The startups created by these highly skilled immigrants will generate most of the jobs and wealth in these countries in the future. This is a race we cannot afford to ignore."
  • 2009 In Social Media: A Cartoon Review – Rob Cottingham, from Social Signal, created a very fun video that recaps all the major contributions of social media to the world in 2009 – think you were on top of it all? Well, check out Rob's video and see what you missed!
  • Highlights from My Conversation with Tori Tuncan, Founder of Lend4Health – Zane Safrit – "Tori Tuncan, founder of Lend4Health, joined the show recently. Lend4Health is a non-profit organization that facilitates community-funded, interest-free micro-loans as a creative funding option for individuals and groups seeking optimal health. Currently, Lend4Health is facilitating loans for the "biomedical" treatment of children and adults with autism spectrum and related disorders. Tori shared the story of her journey to date with Lend4Health, helping children and their families who experience autism spectrum and related disorders." You can listen to the audio recording of the interview or read the transcript.
  • How Digitized Content Democratizes Knowledge – PC World – "If you follow the trend lines for book and magazine availability, pricing and the costs of distribution and digital storage, we'll soon find ourselves living in a world where literally millions of titles are available to just about everyone, just about all the time. How will that change human culture?" This very interesting post from PC World explores implications of the changing digital landscape – it's a great read!
  • Chief Reputation Officer: Whose Job Is It, Anyway? – Forbes.com – "n the 20th century, PR and marketing were separate but unequal career paths, and CMO was the highest-ranking and most-respected title to which one in those jobs could aspire. The standard career paths in these areas were relatively linear: As a lead communicator, you went to j-school, did a turn in journalism or an agency and then apprenticed under a "gray hair" boss until he retired. This is compared with the typical path of a chief marketing officer, who got his or her M.B.A. in marketing, hired agencies that made him or her look good, learned how to manage big budgets and award-winning creative and then got in the running for the corner office. Today that is changing because of the increasing importance of reputation management."

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