Archive for the 'socialchange' Category

Creating Social Change with Social Media

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Over the last week, technology has played an unprecedented role in bringing aid to and saving lives in Haiti. Over $22 million has been raised by the American Red Cross via text message (about a fifth of total Haiti-related giving to the organization so far). And then there’s the role that Facebook and Twitter are playing.

Those social media tools, along with dozens of others, have been used to help family and friends locate one another, to direct food, clothing and medical support to specific locations, and to help direct rescue workers to individuals alive and trapped under rubble.

That’s social media for social good, and that’s exactly what NTEN and NetSquared want to highlight with Beth Kanter this spring at SXSWi.

Of course, we don’t just want to talk about Haiti — we want to highlight some amazing work from around the sector, while also building a nice little library of case studies we can all learn from. So, we invite you to share your social media for social good story. We’ll choose three to highlight in our session, and we’ll share all the stories we can on our sites and at We Are Media.

Submit your Social Media for Social Good story today!

Campaigning #4Change Recap

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media.  There were quite a few participants and some really great conversation.  I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it.
This is more of a transcript than a recap, more of what I hope can be a refresher or stimulator for follow up blogs than simply the whole story itself.  Please leave a comment or use the #4change hashtag to tweet  your post if you do write something of your own!
Question 1: How do we define campaigning in the context of social media?
amysampleward: does growing a Facebook Fan page numbers count? does growing an email list count? what about calls to action that aren’t online?
rootwork: In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing
rootwork: I strongly believe list building w/ petitions etc. that are NOT actually effective for the movement is abusive of one’s supporters
annanten: @rootwork list building is just a strategy to engage more folks in your campaign
ChristinasWorld: I think campaigning has to do w/achieving a particular end – not building a fb fan page, but using that page to achieve x, y or z
engagejoe: Hmm…What about ‘using webby tools 2 organize ppl for impact on an array of issues, w/the goal of creating real world change?’
annanten: @rootwork list building is just a strategy to engage more folks in your campaign
rootwork: @annanten To me the goal should be change, not growing one’s base. 200 engaged members are better than 20,000 petition-signers
SethHorwitz: Seth from Philly here @rootwork altho building lists is not signif per se, NE1 of those low barrier entrants may bcome an advocate
realize_ink: Q1. A campaign (in my definition) is anything that mobilizes action
annanten: social media is here to help you empower your followers with a story to create powerful activists for your cause
lozz: @amysampleward Campaigning is obsolete – social media disrupts “start-end” mentality – constantly adapting efforts now
paddaniels: @realize_ink SM changing the way we see campaigning as not only r small acts of giving visible but so is the collective outcome
ChristinasWorld: building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives 
ChristinasWorld: 2) Network building is about communicating, telling stories, & building trust over time
realize_ink: @ChristinasWorld I agree completely! Good campaigns move away from awareness 2 spur action
annanten: @engagejoe online campaigning = (relationship building + storytelling) * shared cause ^ common goal
SethHorwitz: @ChristinasWorld: agree w/ distinction betw. network building (awareness, trust) and campaigning (action). Both important.
Question #2: what are some of the best examples you’ve seen? Why are they great?
@elliotharmon Here’s a good example from just today of the wrong way to use social media http://bit.ly/88sR45
creativegreeniu: The 350 campaign is one of the best uses of social media I’ve experienced and it worked on a worldwide basis.
creativegreeniu: and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal
ChristinasWorld: @kanter’s recent campaign 4 Sharing Found. was amazing – what made it great was existing network ready to take action when called
5MillionPeople: GetUp in Oz do it well. Many of their online campaigns are short and sharp.
cian: Big up to @350’s work. So successful at creating real world actions. do they in themselves create behavioral change too
realize_ink: @creativegreeniu I’d add to that, it succeeded b/c it moved ppl toward a *specific* goal
5MillionPeople: @realize_ink: Agreed. Works best when people can see that action leads to affect. Specific goals help focus.
neddotcom: Another campaign worth mentioning http://twestival.com/
rootwork: I remember a campaign from some time ago about getting more women on tech panels, but can’t find specific blogs abt it.
annanten: @realize_ink @rootwork indeed – it was @WomenWhoTech who lead that – http://bit.ly/y2twf
rootwork: I think the Jena Six was an early (though not the first) success of social media campaigns http://bit.ly/5hKmih
rootwork: The Powershift youth climate change conf in 2007 was also largely organized via social media http://bit.ly/8MyWtH
elliotharmon: Great example of organizing people online: Sean Tevis campaign. http://bit.ly/5VSjxh
rootwork: @tomjd @bensaint My Society @mysociety is incredibly awesome. Produce great tools for effective UK campaigns
Question #3: What are elements in these examples that are integral to the campaign’s success?
realize_ink: Q3: specific ask.
rootwork: Key element for success, to me, is allowing ppl to speak in own voice, e.g. http://jointheimpact.com was abt ppl, not an org
rootwork: Creating a sustainable org #4change is good, but not at the expense of cultivating leadership among activists IMO
rootwork: Great repository of online campaigns #4change can be found at @DigiActive – lots to analyze: http://bit.ly/4BbKWG
creativegreeniu: Direct contact from national 350 organizers incredibly effective in motivating me. I used that tactic locally 2 move others to act.
creativegreeniu: first step is recognizing value & necessity of it and specifically asking campaigners to do it.
zerostrategist: Q3: I think Access 2 the net, uncensored information, being unmonitored or not fearing reprisals for being an active are important
engagejoe: ‘An element that’s integral 2 a campaign’s success?’ Agree w/@rootwork’s highlights: truly valuing & empowering supporters is key.
zerostrategist: Google / China comes to mind! Thank god for SMS, proxy servers & smart mobs right?
ChristinasWorld: key to good campaign is offering meaningful action for supporters to take; having a network who is ready to take action helps alot
realize_ink: Q3: empowerment & ownership
realize_ink: @amysampleward Giving ppl the opportunity 2 make it their own. Like @350 encouraged ppl’s cr8ivity 2 bring change but hd 1 ask
ChristinasWorld: @amysampleward sharing thru soc med can help maintain an action network – don’t just talk to supporters when u need something
5MillionPeople: @amysampleward: A big part of it is surely about making sure your network feel their actions are having an effect.
ChristinasWorld: Building an effective network #4change who is ready 2 take action requires consistency – sharing stories, building trust in an ongoing way
rootwork: Be honest w/ppl about how a given action gets the movement closer to change. Like a lg version of mission line-of-sight
neddotcom: Cluetrain may be 10 years old, but was 20 years ahead of its time, very related to social media today http://cluetrain.com/
ehon: Online campaigning – the power offer to stakeholders needs to be designed and executed properly & strategically.
Question #4: What are the most difficult aspects of managing/running a campaign?
engagejoe:  another best-practice for online campaigning? making it about the cause, not the org(s) that’s coordinating it.
rootwork Giving up control.
ehon: @engagejoe @rootwork valuing & empowering is obvious. Most campaigns lack long-term strategic plan to keep momentum flowing.
SocialBttrfly: @amysampleward For me, one of the more frustrating items, not nec. difficult, is overcoming the campaign mentality.
SocialBttrfly: Along lines of what @ehon was saying. Needs a strategic plan. Most campaigns address short term and focus on one P, promotion.
realize_ink: Q4: in some instances, seeing campaign as a tactic, not the entire strategy.
realize_ink: camp strat brings u closer 2 achieving org strat. camp success = met org objective. org success = worked out of a job.
ChristinasWorld: Q4 I think keeping up campaign momentum can be tiring for campaign champions. I hate that feeling of bugging people
zerostrategist: @ChristinasWorld It IS tiring, mastering the art of the “light touch / soft ask” is not easy to keep that campaign momentum going
zerostrategist: @ChristinasWorld I found that when you run a great social media campaign, other champions and supporters can help keep that going
SocialBttrfly I personally like the term “initiative” vs. “campaign.” “Initiative” tends to get people motivated and is action-focused.
neddotcom: Is your campaign for good push or pull? America’s Giving Challenge = push vs. Kiva peer-to-peer microfinance = pull
neddotcom: Pull can be more effective because people are coming directly to you, hopefully in great numbers and ready to do something
SocialBttrfly: I can expand in a post. In ways, it’s semantics. But the word campaign, to me, says push rather than a fueling a movement.
ehon: Challenge w online campaign – lots of sympathisers not enough activists. Inspiration doesn’t transform to action.
rootwork: .@ehon That’s why “awareness-building” is such a limited goal. I’ll take “action-building” or “change-building”!
zerostrategist: @ehon Might be right about that challenge, but I have seen the reverse too. Where everyone wants to lead but no one wants 2 follow
Question #5: What are the best ways for would-be campaigners to identify possible collaborators/partners?
engagejoe w/online campaigning, seems a (natural?) challenge 2 coordinate w/other movement builders working on same issue
rootwork: With social media, it seems easy (maybe too easy!) to find the natural leaders & activists and bring them into the “inner circle”
rootwork: But I think that leadership cultivation is key. Someone always Tweeting out yr action alerts? See if they want to help plan them!
ChristinasWorld: Q5  thinking of @kanter & #tweetsgiving, seems clear that existing networks built over time produce strong natural collaborators
ChristinasWorld: btw – meant @kanter’s recent b-day campaign & #tweetsgiving from @epicchange as 2 examples where collaborators identify themselves
engagejoe:  w/@christinasworld that building on & seeking connections from yr ntworks makes for a gr8 starting place 2 find potential partners
Question #6 – something people always ask me:  how do you measure impact of campaigns (esp w/ social media)?
ChristinasWorld: Measuring impact of #4change soc med campaigns: count unique actions/donors/RTs/shares/posts… but most important, was objective achieved?
zerostrategist: Q6 Most SM people say that it’s the number of “social actions” taken during campaign period, but I think it is much more then that #4change
zerostrategist: Q6: The fact is many things are just just not measurable even with the best tools so pay, attention to tangibles & intangibles!
zerostrategist: Q6: Do the best u can to setup automated systems to capture metrics, look at the numbers, but don’t obsess over them or the ROI
Steveistall: @zerostrategist Agreed! It’s much more important to measure outcomes (especially behaviour change) than to measure outputs
engagejoe w/@zerostrategist that “How do you measure impact?” will never be as easy as counting clicks, challenges & solutions too complex.
engagejoe few measurement of success: Did you build relationships? Is the mvmnt bigger, stronger? Are we closer 2 our goals?
zerostrategist: @ChristinasWorld Like how can you measure the depth of a “social action” or an interaction with a human (virtual or physical)?
sdmediareform: Measure campaigns by if it is helping advance community exposure. Ask around…
engagejoe social media also offers a gr8 opportunity 2 discover, seek out, & highlight the stories which may show the success of a campaign
—–
Future chats:
The idea was suggested during the chat last night that next month we discuss the issue of “Cause Fatique.”  I think there are lots of stories to tell, questions to ask, and examples to share on this topic and hope you’ll join us!
You can stay on top of the #4change topic by following the hashtag on Twitter or following the blog at:

LOUDER, a collaborative campaigning platform

“Together we are…LOUDER!” It’s true! And that’s the leading tag for a new campaigning platform called Louder.  The platform just hit open beta today, so create an account and start playing (hey, it’s Friday, right?).  You can create your own campaigns with unique URLs, add all kinds of media, and then start campaigning for change!

What’s LOUDER?

LOUDER will be the new online home for campaigners. The free and accessible site draws together a range of social media tools for people who want to change the world.

Through Louder you will be able to create a microsite for your campaign with the most used ‘change-tools’ the web has to offer. You will be able to connect to and manage profiles on other social media sites helping you coordinate supporter action.

To help make your campaign louder you will be able to connect up with other campaigns and those running them. Providing a much needed online space for campaigners, from international NGOs to grass roots activists, to link up collaborate and share experiences.

Why I like Louder:

I’ve been playing around with the new platform a bit and am quite excited about it.  I think it has a lot of potential to join with campaigning tools like Fairsay’s tool for Plone and collaborative tools like Zanby.

I like that Louder…

  1. lets you create and distribute content all over the web
  2. bring in content you create elsewhere
  3. lets you work on a campaign without everything being “live”
  4. uses a straightforward process to set up modules and then drag/drop to design your page
  5. is being developed by folks IN the nonprofit and campaigning for change sector, so they “get it” already

Dive in!

LOUDER is in a “progressive beta” phase now and is working fast and furiously to built out more and more functionality for campaigners.  You can visit their roadmap to see what’s in the pipeline of development and share your ideas about what you’d like the platform to do for you.

Some things currently in the works include:

  • Newslist and newsletter management
  • Email MPs/MEPs/Councillors and other influential people
  • Contact management tools
  • Collaborative tools for planning campaigns
  • The ability to connect to Facebook accounts

What do you think?

What are you waiting for? Go check out LOUDER now!

And let me know what you think, too :)

Blog Action Day 2009: Creating Actions for Everyone on Climate Change

Today is Blog Action Day and this year’s theme is Climate Change.  Earlier this week, I posted a summary from this month’s #4Change chat that focused on social media in the Climate Change movement.  If you haven’t seen it, check it out here!

What’s Blog Action Day?

Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance. Blog Action Day 2009 will be one of the largest-ever social change events on the web.

At the time of this posting, there are already 9,340 blogs contributing to Climate Change conversations today in 150 countries.  That’s huge!

Create Actions for Everyone

Something I’d like to focus on today comes about from two things: Tuesday, the eCampaigning Report was released that showed data and best practices for campaigning and advocacy online; and yesterday I met with a local climate change focused nonprofit organization about some of the work they are doing.

The organization comes at climate change from a nontraditional angle: their target audience are those that do not normally care about the climate or social action, spend their time off line and online focused on trends, fashion, networking and livin’ it up.  The organization works with scientists and other organizations to stay on top of the latest news and actions going on around carbon, energy, and other climate-influencing topics, then works to translate those things into relevant actions or news for their audience (for example, instead of breaking news about figures or facts, they may encourage people to share photos of themselves in winter woolies and encourage them to dress cozy and turn the thermostat down a couple degrees).

I asked the organization what they were doing next Saturday for the Day of Climate Action.  They quickly said, “oh, nothing – our target audience wouldn’t be interested in that.”  I was shocked!  I said, “really? They wouldn’t even want to get a discount for shopping at a vintage shop (used clothes, not new) only on that day, and have lots of folks going together (bridge online and offline communities)?”  The people I was meeting with looked at each other and said, “now there’s an idea!”

I use this story to say that no matter who your audience is, so long as you know them, you can provide relevant and exciting opportunities to take action to make a positive impact on our environment.

The first pieces of any social media strategy or campaigns are to identify the audience and get to know them – how do they want you to talk to them, where online do they want you to talk to them, what do they want to be able to do (give you ideas, share your content, campaign or fundraise for you, etc.)?  Knowing your audience is key in all the work you do.

And, when you know them, you can use days like today and next week’s Day of Action to link your network with networks around the world to make a bigger difference.

Join Blog Action Day

Celebrate Today: One Web. For All.

Today is OneWebDay! A day of on and offline events spanning the globe celebrating the Web.  This year’s theme is One Web. For All. bringing attention to issues and work on digital inclusion.

One Web. For All.

OneWebDay opens up techie conversations to everyone.  The theme this year of digital inclusion is especially important now as the speed of iteration and advancement is faster than ever and yet there are huge numbers of people without access at all.  Those who are excluded and unconnected are getting online at such a slow pace compared to the break-neck speed the “rest of us” are plowing ahead.  The only way, in my view, to bring those you aren’t connected or participating online into the conversations, especially those on digital inclusion, to help shape policies and changes for creating one web that really does serve everyone.  So, for OneWebDay today I wanted to share a few ways that I think we can all help others join the conversation about creating a Web that includes everyone.

Creating for All

There are many ways to get involved in OneWebDay (see below) but some of the actions that can be most powerful in light of this year’s focus on digital inclusion include:

  • Join in and contribute to the conversations, networks, organizations and conferences/events specifically focused on digital inclusion (here in the UK that includes Digital Britain, Digital Inclusion Conference, and many others)
  • Share your story (about how you got online, what your first online engagement or activity was, etc.) with local networks working to create online spaces to bring more people online
  • Ask your partner, parent, or friend who isn’t online, why? what or how would need to change to get them there? (Don’t assume you know the answer!)
  • Are you having a OneWebDay event today? Invite people who would not have seen your online promotions to join you at the ballroom, office or pub to be part of your celebrations and conversations.
  • Are you developing tools, applications, or platforms for the web? Invite your friends, neighbors, parents, and others to give you feedback (even if they don’t know what the words you use mean) about what they would benefit from that maybe you and your network hasn’t considered yet.

OneWebDay is more than September 22nd.  The ways above to contribute to this movement are available for you every day.

Every time you host an event, convene a conversation, design a workshop, or anything else, invite those who weren’t on the email list, or at the last event, or part of your local community’s “social media club” to come participate, contribute, and learn.

Continue to share your story and help others share theirs so we can identfy factors and opportunities contributing to a web for all.

Regardless of next year’s topic for the September 22nd celebrations, digital inclusion remains a core barrier to truly celebrating the web globally.

Get Involved

There are many ways you can participate in OWD09 and help celebrate the web.  Here are just a few ideas to get you started:

About OneWebDay

For the last four years, OneWebDay has attracted a global network of partner organizations and individual activists committed to broadening the public’s awareness of Internet and Web issues while deepening a culture of participation in building a Web that works for everyone. In 2008, OneWebDay organizers documented volunteer-driven events in 34 different cities across the world. In 2009, we’re geared for events in over 50 cities in 20 countries! OneWebDay is all about your passion for the Web and your creativity.

Learn more about OneWebDay.

A Journey to India: Opportunities to Connect Networks

India Social Entrepreneurship Journey, February 2010 Contest – Please support me!

Journeys for Change is offering the chance to win a fully-paid nine-day tour of leading Social Entrepreneurs in India. The winner will join a select group of senior leaders from some of the world’s top private, public and civil society organisations, and will get first-hand lessons in innovation, entrepreneurship and leadership from some of Bangalore and Mumbai’s leading social entrepreneurs.

Thank you to those who have already voted or commented!  I’m so honored by your support and really look forward to a chance at sharing all the work from this network of changemakers with those on this journey!

Please support me by voting and commenting here.

Here is a copy of the application narrative; you can read it and vote for me on the competition site here.

Part of my role as the Global Community Development Manager at NetSquared is to support and grow our offline organizers from around the world. This offline network, called Net Tuesdays, balances the work we do online to connect all those working at the intersection of technology and social impact. We now have over 50 cities globally hosting monthly events with many more getting started. On a daily basis, I work with the organizers in all these cities as well as those interested in organizing in their community, to connect them to each other, share information and ideas, and create innovative ways to link the global network.

I also work closely with our innovator community, those who have submitted Projects on our platform and participated in open innovation Challenges. NetSquared’s hosted Challenges for 3 years now, surfacing hundreds of innovative technologies for social impact. We highlight and support their work by connecting teams with local Net Tuesday groups (for feedback, presentations), foundation and nonprofit organizations (to help implement technologies in the real world), and the larger community (for new ideas and collaborations).

Outside of NetSquared, I am a trainer, blogger and facilitator as well as the co-author of Social by Social: a practical guide to using technology for social impact. I’m also a contributor to Socialbrite, NTEN, Women Who Tech and other industry leading collaborations.

I cannot wait for the experiences ahead for all those chosen to participate in this journey. As someone enmeshed in the innovation and social impact sector, this would be an incredible opportunity to understand the issues and options facing those in communities in India as well as connect with individuals who are ready to do more. I am always happy to share any experiences or knowledge I have, extend any resources or connections, and support the work of valuable projects. I have to believe that all those participating in the one-of-a-kind journey probably feel the same way and view this opportunity as a chance to create synergies throughout our work during and after the trip.

I hope to help those groups already getting started in India and elsewhere by personally understanding the context they work in every day, as well as creating new relationships to help bridge local barriers to participation in a global conversation about social impact. I hope that I can extend my personal community-driven model of development to aid both the colleagues on the trip as well as those we meet. An journey like this opens doors to new partnerships, relationships, and networks in a unique way.

Like I said, I cannot wait!

What do you think?

Would love to hear ideas from you about how I could help or highlight a project your are working on if I have the chance to go! Leave a comment on the application here.

UniversalGiving: Impact, with a little help from friends (SocialActions)

“First, we’re strictly nonprofit.”  That’s how UniversalGiving begins when describing it’s work.  But, what it should really say is, “we may be non-profit, but we are not non-impact.”  Or at least something like that!  Why? UniversalGiving is making great impact on communities around the world, both in the work, funds or volunteer efforts contributed to individuals and groups via their platform, but also in effectively and passionately empowering donors and volunteers to contribute.  Additionally, UniversalGiving is a member of Social Actions, ensuring that their opportunities to make a difference are heard and seen in even more places around the Web.

What is UniversalGiving?

UniversalGiving™ is an award-winning marketplace which allows people to volunteer and donate to top performing projects in more than 70 countries around the world.”

It’s a marketplace, really, of opportunities to take actions for social benefit in various topics you may be after—want to donate money and leave it at that? would you rather connect with a group or individual in need half way around the world? maybe you want to join forces for a longer-term project for real impact. People simply choose a country of interest (such as China or Thailand) and an area of interest (such as education or the environment) and find a list of vetted opportunities to which they can donate money or give their time.

I’ve been watching volunteer opportunities related to technology and am so excited to jump in!

What is the Impact?

For those of you that like the number overviews, here are a few numbers to consider:

  • more than $ 1.5 million has passed through www.universalgiving.org
  • nearly 10,000 people have volunteered
  • more than 70 countries served

UniversalGiving + Social Actions

As readers of this blog probably know, I’m really excited about the work Social Actions is doing to help connect the sources of actions and opportunities across the web to push them further.  Social Actions is “an open source database of actions people can take on any issue. The actions in our database are aggregated from across the social web and include everything from volunteer opportunities to micro credit loans.”

UniversalGiving has partnered with Social Actions to ensure that the volunteer and giving opportunities they vet and promote on their platform can be found by even more people, in more places online.  I think these partnerships are so exciting because I know how many people are willing, interested, and ready to contribute to social impact projects, whether big or small, near or far—but they just don’t know how to find the ones that match their interestes or skills.  This partnership means, then, that there is a higher chance interested people can find opportunities from UniversalGiving without having to know them!

By collaborating with Social Actions, UniversalGiving also gets to benefit from things like the Change the Web Challenge that saw many new applications for the Social Actions feeds – meaning new applications that could put Social Actions data (whether a general feed of information, or specific search criteria, or one specific action) in public places online like Facebook, blogs, and more.  Again, more people can now find UniversalGiving opportunities without even trying! :)

With the impact of that partnership in mind, I want to share two of the responses UniversalGiving has received from participants:

“Universal Giving is an instrumental partner to Sports Gift and our mission to provide sports to impoverished children.  Universal Giving helps us reach people across the country to tell them about volunteer opportunities, our community service programs and other charitable giving opportunities. Universal Giving has made a direct and significant impact on our ability to provide the gift of sports to thousands of children living in poverty around the world!” – Keven Baxter of Sports Gift

“Because we’re a relatively small NGO with a fairly specialized focus, it’s been great to be a part of UniversalGiving and gain the additional exposure to potential donors that we may have never otherwise reached.  Also, UniversalGiving’s ability to process a high volume of contributions from an intensive online donation drive, something beyond the capacity of my organization, allowed us to benefit from an MTV Networks employee giving campaign, even though it came about on very short notice.  UniversalGiving also provided MTV with the donation data they requested, quickly and efficiently, which secured a substantial corporate match for us.  UniversalGiving proved to be a great advocate for my organization.” – Michael Hayes of Solar Cookers International

Clearly, UniversalGiving is doing a good job making positive impact around the world.  I’m very excited to see them partner with Social Actions to make this impact reach even further and involve more people.  What I’m most excited about, though, is watching UniversalGiving’s work grow!

Connect & Learn more

You can follow UniversalGiving or Social Actions on Twitter, follow stories on their blogs (UG blog or SA blog) or visit their websites to learn more:

Morgan Sully believes We Operate Better Together

We operate best together.

Working from this premise, this travel documentary project seeks to answer the question:

How is global social change made where media, technology and creative people meet?

Through blog posts, photos and web video, Morgan Sully, will document the stories of creative, innovative communities found in European galleries, international events, meetups, barcamps, fabrication labs, and innovation competitions.

I want to learn and ’share back’ as much as possible so that other groups doing similar things can do it together.

Other key questions include:

  • How is community-based innovation related to economic development?
  • How do artists, entrepreneurs and other ‘creatives’ support themselves doing the work they do?
  • How do creative communities, spaces and networks support and sustain innovation?

After a generous grant from the Center For Digital Storytelling, Morgan has already gotten his ticket over and is looking for further funding (in between working on some other, paying web projects) to support the trip.

Want to help Morgan do this?  Here’s how (in order of importance):

  1. Make a pledge to the Kickstarter campaign now.
  2. Share this post with anyone you know
  3. Write to him! – Let Morgan know of any cool places worth checking out in England, Holland or Norway. And of course, you can just write to say hello, too!
  4. Tweet about it: (using this link: http://bit.ly/3Y50fV)
  5. Blog about the project (you can even grab a widget for your blog post)
  6. Share the campaign on Facebook
  7. Join the We Operate Best Together Facebook Fan page

And of course read more about the project here: http://travel.memeshift.com

YouTube calls for Video Volunteers to Help Nonprofits

Volunteerism in the 21st century can take a different form than traditional charity work, like YouTube’s Video Volunteers: youtube.com/videovolunteers.

The mission of YouTube’s Video Volunteers platform is to connect nonprofit organizations with skilled video makers who can help them broadcast their causes through video, reaching new audiences online and driving action around issues and projects that matter to them. In partnership with allforgood.org, the new platform that connects volunteers with volunteer opportunities, “Video Volunteers” pools video-related volunteer postings and connects YouTubers with these opportunities.

Want to use your video skills for good?

Become a YouTube Video Volunteer.  There are lots of great organizations who need your help to broadcast thei cause and change the world. This is your chance to help!

Learn more about how to submit your nonprofit’s volunteer opportunity or how to help a nonprofit at YouTube’s Video Volunteers program.

Eartly Adoption: Not Just For Tech?

There is a great post from Louis Gray that I’ve been thinking about lately with an interesting view of 5 Major Stages of early adopter behavior.

The Five Stages of Early Adopter Behavior include:

  1. Discovery, QA and Spreading the Word
  2. Promotion and Collaboration
  3. Mainstream Use and Engagement
  4. Sense of Entitlement, Nitpicking and Reduced Use
  5. Migration to Something New, Call to Move Followers

You can read the full descriptions of the 5 Stages here.

I like to read insightful posts like this because I REALLY love to think about how tech-centric insights and trends may apply to behavior generally.  If these are trends that have emerged from a set of people who happen to all adopt social technologiy tools ahead of the mainstream and they share enough things in common to produce a set of general trends and characteristics, it isn’t a stretch to think that those behaviors or insights may be applied elsewhere – whether it’s online or not.

Do you think these Five Stages of Early Adopter Beahvior of social technology can be applied to social change adoption?

Are social entrepreneurs and changemakers possibly following these trends in their birth of innovations and campaigns, promotion to colleagues and networks, public engagement, further promotion and partnerships, and then handing over of the project to start the process again…?

I would love to hear what you think about this and am looking forward to a lively discussion in the comments!