Author Archive for Amy Sample Ward

Blog Redesign: Recap and Reflections

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As I recently announced, I’m collaborating with Matt Chevy on a redesign of this website to freshen up the design, make presentations, resources and case studies all easier to find, and surface the rich conversations taking place in the comments. Last week was focused on feedback from readers and wow: I got a lot of really thoughtful, valuable comments! Thanks to everyone who shared opinions and those who I know will continue to weigh in.  Today, I want to share some of the core elements that I heard from you all and things that are driving the work Matt and I are doing to improve this space.

Redesign wrap-up: What you said, Where we’re going

Last week’s posts had three topics: Content, Comments and Extras.  The comments and feedback really helped clarify thinking, confirm ideas I had, and make clear the opportunities for improvement. Here are some of the high-level key points. If I’ve missed something, I hope you’ll let me know!

  • Categories and Tags: Using content categories like (presentation, case study, opinion and so on) can help people find the type of content they are after, as well as categories and tags that indicate topics, conferences and tools. We’ll be using these to a much higher degree to help surface and sort content much more effectively.
  • Diverse Content: Most people noted that they come to the site for case studies and presentations as well as more opinion-style pieces. But I also took note that there’s a great opportunity to diversify content further by sharing short updates, news or reviews to jump start conversation. Look for that!
  • Where’s the Action: There’s lots of opportunity to improve the real-time-ness of the site. Many folks recommended/requested ways to see what posts were most popular/read/commented on. I have a worry there about the cycle of because a post is listed as popular, it then gets more visits, which then makes it to the list of popular posts – but I trust we can work on that.  And focusing on where the action is also means highlighting posts that are getting a lot of comments so folks can find conversations that are taking place. Definitely something we’ll be sure to tackle!
  • The RSS Connection: A comment from Emily got me thinking about the different experience readers have when they follow the blog via RSS opposed to visiting the site itself. There are a lot of RSS subscribers and I want to make sure that the redesign tackles not just the design of the site, but the way content can be more valuable to all readers. This means brainstorming ways to integrate changes to the content so readers anywhere find it even more valuable.
  • More than Posts: Many comments touched on the fact that this site is about more than the blog posts so there’s great opportunity to bring other spaces and resources into the spotlight, whether it is the public NPTech RSS dashboard, books, or other resources – or content and conversations on Facebook and Twitter.
  • Ability to Navigate: Right now, the site really operates with stock WordPress options, but from the feedback last week I know there are a lot of readers interested in being able to navigate the site/through content in a much more elegant way. For example, being able to connect to similar content types or topics from post to post, using suggestion widgets to generate the “you may also like” recommendations, and so on. I’m excited to try some of these options out!

This list gives an overview of some of the issues and ideas Matt and I will use as a point of departure for redesigning this site. I’ll keep you posted as things develop and let you know in advance before the new site appears. But, you can always leave feedback either in the comments or in email – any time.

Thanks again to everyone who provided feedback last week! I’m really excited for making this a more valuable space :)

Published on August 9, 2010 by Amy Sample Ward. 0 Comments

Blog for water and get to Africa

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Changents is hosting a contest with P&G Give Health calling for bloggers to share why they are clean water Change Agents. What’s in it for bloggers? A few great things:

  • winner joins a P&G Children’s Safe Drinking Water Program expedition
  • possibility to win $15,000 for your favorite charity that’s working in the front lines of the global water crisis
  • every vote for your entry means P&G will donate a day’s worth of clean drinking water (2L) to a person in need in a developing country

The contest runs most of this month, so register your blog today and start rallying supporters to help get donated water to those in need, and join the Children’s Safe Drinking Water expedition!

Learn more about Clean Water Blogivation!

Have you signed up? If so, leave your blog URL below so we can be sure to check out your post and support you!

Published on August 6, 2010 by Amy Sample Ward. 0 Comments

Exciting Times for Social Actions

Published in community and issues. 3 Comments Tags: , , , , .

I have followed the development of Social Actions over the last few years and really believe in the work that Peter, Christine and the community have done to shape a collaborative, open tool that benefits so many people and organizations in all kinds of ways.  SA is now at a very interesting time and there are some very exiting opportunities on the table!

Social Actions Transition: Request for Letters of Interest

A short six weeks ago, Peter Deitz shared our intention to find a well-resourced and mission-aligned organization, or group of organizations, to assume ownership of Social Actions’ programs. Since then, we’ve received a number of inquiries and have had several one-on-one meetings with organizations that have an interest in carrying Social Actions forward.

We’re also seeing a range of creative proposals — for example Paul Lamb’s suggestions including stewardship by open source foundations or social entrepreneur funders, and a NetSquared-type transition campaign. See the comment thread here and add your thoughts!

As a next step in this process, we’re requesting formal Letters of Interest from those who have an interest in stewarding all or some of Social Actions’ programs. We’re posting that request here not just as an update but to encourage everyone to share it and chime in with ideas and proposals.

Get the rest of the details here.

Opportunity Alert: Four Powerful Enhancements to the Social Actions API

Social Actions has a fantastic opportunity to make four powerful enhancements to the Social Actions API in the coming weeks:

  • Add the capacity for semantic analysis and weighted querying: Integrate the Zemanta API analysis, or something similar, into the Social Actions API and then fully support semantically extracted issue- and location-based querying in the Social Actions API. This feature would allow for weighted lists of topics and keywords or an emphasis parameter when external API queries are made.
  • Provide support for knowing when actions are no longer active: Currently, the Social Actions API assigns an automated expiration date. Additional enhancements could involve supporting an expiration field in the live feed from partners and/or determining if an action has expired based on the content on the destination page.
  • Integrate with other APIs and/or advanced feeds: The ability to make direct calls to open APIs and/or advanced feeds (provided they are available) to expand the number of data-points included in the aggregation.
  • Add a minimum of three (hopefully more!) new sources that are specifically focused on global development-related causes.

Learn more and support this work!

Published on August 6, 2010 by Amy Sample Ward. 3 Comments

Blog Redesign: Adding the Extras

Published in blogging, community and webtools. 8 Comments Tags: , , , , , , .

I announced last week that I’ve partnered with Matt Chevy to do a redesign of this blog. This week, I’m sharing 3 separate posts to get your feedback and ideas about how I can make it as valuable to you as possible.  Monday’s post focused on the content; Wednesday’s post looked at fueling comments.  Today, I hope to hear which extras you prefer!

Thanks to everyone that’s shared comments so far in this process – it’s been a great experience and I am so thrilled to have such thoughtful, honest, sharing folks like YOU contributing here!

Redesign topic #3: Adding the Extras

What hides in my cupboardWhen I say extras, I mean the widgets, plugins, apps and other random bits that can really add a bit of flavor, not to mention functionality, to a website. I know that I have some that I really like and imagine you have lots of great suggestions.  So let’s hear them! I’ve broken the two areas down into some of the things I’m already using (so you can weigh in and say “keep that!” or “lose it!”) and then for everything else.  Looking forward to your ideas!

Focus: What Exists

Any of these things worth keeping? I know you’ll be honest!

  • Postalicious – this fuels the “round up” posts
  • MyBlogLog – this lives in the side bar
  • Twitoaster – this fuels the “tweet this” button on posts and replies via twitter in the comments
  • Site search
  • WordPress built-ins like recent posts, comments, etc.

Focus: Everything Else

There are so many tools out there designed to plug right into a site – what have you used or seen that you recommend adding here? And why?

Please share your responses in the comments – that way others can respond/reply to your feedback as well as leave their own. Matt and I will be both be responding, asking questions, and participating as well! Please share your ideas and feedback!

Published on August 6, 2010 by Amy Sample Ward. 8 Comments

Blog Redesign: Focused on Conversation

Published in blogging and community. 20 Comments Tags: , , , , , , .

I announced last week that I’ve partnered with Matt Chevy to do a redesign of this blog. This week, I’m sharing 3 separate posts to get your feedback and ideas about how I can make it as valuable to you as possible.  Monday’s post focused on the content you’re after and want more of – if you missed it, you can read the post and weigh in with your feedback. Thanks to everyone that’s shared comments so far in this process!

Redesign topic #2: Focused on ConversationsDay 355: Magnified

I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it.  And that’s just what happens here most of the time: there are around 500 posts and over 3,700 comments!  Clearly there’s a lot more going on than just blog posts and I want to be sure that the redesign creates valuable ways to elevate and highlight the conversations and contributions from everyone visiting this space.

There are two focus areas below and some options for answers – please note there’s an “other” listed for both as I’m sure there are things I haven’t thought to include and hope you’ll feel open to listing them!

Focus: Content that’s conversation worthy

What helps or inspires you to dive into a conversation or share your own knowledge/experience after you read a post?

  • Questions included at the end
  • Seeing comments from others
  • Direct/personal invitations
  • Options to comment via other methods (Twitter, etc.)
  • Other

Focus: Finding and following conversations

How would you like to be able to find conversations or follow them either on the blog or using other platforms tools?

  • Recent comments highlighted in sidebar
  • Popular conversations highlighted in sidebar
  • Subscribe to comments
  • Options for sharing comment/post via social media
  • Other

Please share your responses in the comments – that way others can respond/reply to your feedback as well as leave their own. Matt and I will be both be responding, asking questions, and participating as well! Please share your ideas and feedback!

Published on August 4, 2010 by Amy Sample Ward. 20 Comments

New on SSIR: Global Tools for Going Local

Published in community, otherblogs and resources. 10 Comments Tags: , , , , .

My latest post is up on the Stanford Social Innovation Review opinion blog. You can check out the post and conversation there, or read a copy of the post below.

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I truly believe that in all communications, information sharing, marketing and even community building there is a natural balancing between more-and-more-global and more-and-more-local. Social media may connect people around the world but it can also connect them locally.  Just as our tools get more interesting and dynamic for global collaboration and impact, so do they for locally-focused work, campaigns, and communities.

According to the Pew Neighbors Online study recently released, 27% of American adult Internet users (or 20% of adults overall) use “digital tools to talk to their neighbors and keep informed about community issues.

The power of social media in a global context is two-fold: There’s huge potential with these news tools for real movement building, bringing organizations, campaigns and people together behind a movement and not just one brand or one call to action.  Global use of social media is also a great way to amplify voices, ideas, and stories.

The power of using social media in a local context focuses most directly on just those things that make “local” different: being “here,” connecting online and offline, taking action collectively and delivering services.

The opportunities for organizations to leverage hyper local tools include:

  • Catalyze your community – be the catalyst behind community growth and collaboration.
  • Fuel efforts or campaigns – target energy and capacity to promote and drive local impact.
  • Build buzz and spread news – be the hub and resource for news and information.
  • Get connected – be part of the community yourself by connecting with other organizations, community leaders, and individuals.

FourSquare

Estrella Rosenburg shares her case study using FourSquared in the 100×100 campaign on the Community Organizers 2.0 blog.  The Brooklyn Museum has done a lot with FourSquare, like sharing promotions and building visible community; check out the write up on the FourSquare blog or on the Museum’s site.

Meetup Everywhere

Meetup Everywhere is “an open and free internet platform for sparking Meetups everywhere about something. It’s only been out for a couple months and I think it has a bit more to go to be as dynamic and interesting as it really could be, but it’s a great way to see how easy it can be to inspire local action and interaction with your community. Check out the Meetup Everywhere site to see examples of how organizations and causes, like the Gulf Coast Benefit for Fisherman and Wildlife, are taking off.

Search

There are various tools for hyperlocal searching, and one I’m looking at recently is called Sency for Cities.  I think there’s a lot of potential for hyper local search and the power that comes with geo-tags/data. Creating a map or other aggregate of local resources, conversations, news and so on (even if it was done in a dashboard) could help your community and help position your organization as the hub.

Don’t forget the global context!

As you leverage tools for local impact, don’t forget the power they hold for going global. Continue to offer ways people who can’t be in your local community can contribute or spread the word, and even work on your behalf wherever they are.

What do you think?

What examples do you have to share? Is your organization thinking about using social media in a local context – if so, what are you working on and what questions do you have? Does your organization or local area have a case study to share? I’d love to hear it!

Published on August 3, 2010 by Amy Sample Ward. 10 Comments

Blog Redesign: The Content You Want

Published in blogging and community. 20 Comments Tags: , , , , , , .

Last week I announced that I’m [finally] doing a redesign of this site – and I need your help to make it as valuable as possible.  I’m really lucky to be working with Matt Chevy, a designer who’s totally supportive and even into this approach of involving all of you in making this a better site. So let’s get started:

How this works:

This week, there will be 3 (yes, 3!) blog posts asking for your feedback, each with a specific topic and options. Hopefully that means it’s really easy to weigh in and you’ll give lots of feedback :) After all, this process is designed to make it easy for you to get even more of what you want from me!

Redesign topic #1: The Content You Want

For today’s topic, I want to talk about the kind of content that is interesting to you and keeps you coming back for more. Figuring that piece out means that Matt and I will be able to highlight content for you, design the site to feature what you’re after, and even help me write more of the interesting stuff! There are two focus areas below and some options for answers – please note there’s an “other” listed for both as I’m sure there are things I haven’t thought to include and hope you’ll feel open to listing them!

Focus: What is the content you come here for most?

  • blog posts and conversations
  • presentations or speaker slides/notes
  • case studies or examples
  • other resources (please describe)

Focus: What elements would make content easiest to find?

  • search for tags or categories
  • search for titles or conferences
  • search for organization names or case study topics
  • other (please describe)

Please share your responses in the comments – that way others can respond/reply to your feedback as well as leave their own. Matt and I will be both be responding, asking questions, and participating as well! Please share your ideas and feedback!

Published on August 2, 2010 by Amy Sample Ward. 20 Comments

Networked Nonprofit: Get the book!

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Beth Kanter and Allison Fine‘s book, The Networked Nonprofit, is now out and starting lots of conversations. But what’s everyone talking about? Below I’ve shared some excerpts and resources to get you started and ready to join in!

Getting Started

Let’s start at the beginning: what is a “networked nonprofit” anyway? As Beth and Allison explain:

Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people in shaping and sharing their work in order to raise awareness of social issues, organize com- munities to provide services, or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.

Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls—lots of conversations—to build relationships that spread their work through the network.

Some of What I Like

Something that I think is incredibly important to talk about (because once we are talking about it, the next step is to DO it) is the opportunity we have now to truly focus work on movement building. Our campaigns, services, programs, and even visions can and should be opening up for other collaborators – whether they are individual, free agent supporters or other organizations – to make the biggest, lasting change possible.  As Beth and Allison say,  “But while social media power Networked Nonprofits, they aren’t the only reason nonprofit organizations need to shift their focus from their individual organizations to their networks.” There’s huge potential to be tapped by bringing together free agents and organizations working to build change through a movement.

One thing I always associate with both Beth and Allison is the term “resource.” They both have lots to share and are always looking for ways to contribute back to the community.  As such, I knew that their book would be a great resource and part of what makes it so is the inclusion of reflection questions for every chapter. If you’re reading the book, or if your whole team or organization is reading it, you have great questions to depart from for critical thinking and strategic planning.

One question I liked in particular reminded me of the presentations I’ve done recently focused on Community-Driven Social Impact:

Are there internal processes or conversations that would be appropriate to share for feedback at an earlier stage than you are sharing now?

This reflection questions comes at the end of Chapter 6: Building Trust Through Transparency. Something I discuss in my workshops is that you can’t simply “start” being community-driven, or communicating and expecting a two-way conversation to happen without having in a place the trust and transparency that if the community voices ideas, concerns or passions that they will be met by an organization prepared to respond and possibly act.

Plus lots more – I’m really looking forward to continuing conversations that emerge from the above topics and from The Networked Nonprofit!

Learn More

Review the slides below for an overview and introduction to The Networked Nonprofit. (Hint: remember to click on the “Notes” tab below the slides on SlideShare so you can see the speaker notes that go with each slide!)

Networked Nonprofit Slides

View more presentations from Beth Kanter.

You can learn more about the book on Beth’s blog or Allison’s blog – or visit the book listing on Amazon.com to read reviews, leave a review, and order the book today!

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I’m always honored and humbled to call Beth and Allison both friends and colleagues – it’s my pleasure to share a bit about this great resource they’ve contributed and hope you’ll share your ideas, questions, feedback and thoughts, too!

Published on July 30, 2010 by Amy Sample Ward. 2 Comments

Blog Redesign: A collaborative approach

Published in collaboration and issues. 1 Comment Tags: , , , , , .

I’m really excited to [finally] announce that I’m going to be redesigning this blog/website. And, I hope it will come as no surprise to any of you when I say that I’m hoping to make it an open process!

Why

This website has been a great place for me to post ideas and share lessons learned, store content from presentations, and share resources. But, it was always something I had as the last bullet on the to-do list to update the CSS, to change the theme, generally “make it better.” As much as I have enjoyed all that we have been able to do together in this space, I’m much more excited about what we could do together in a more organized, easy to use space.

Right now, this blog could really be categorized as a blog. But I’d like it to be seen for what it is: there are tons of presentation resources (slides, notes, videos, etc.), books/publications, and other resources. But what’s really important to me, is that there are A WHOLE HECK OF A LOT of conversations here: there are around 500 posts and over 6,700 comments! I want to ensure that what you all are saying gets a lot more visibility.

Who

As I’ve been meaning to revamp the site for a couple years now, I knew that getting to done on this project would take more than myself! I put out on Twitter that I was looking for someone to help me redesign the site and connected with Matt Chevy:

I’m excited to be working with Amy and it’s clear that she’s established an outstanding community here. When she initially mentioned to me that she wanted to involve all of YOU in this process, I immediately bought in. In the world of online marketing and Social Media we talk about engagement and community involvement, and we hope to really emphasize this by encouraging and requesting your thoughts, suggestions and feedback from beginning to end. I couldn’t be more excited to get started; I’m thrilled to have connected with Amy, and I look forward to interacting with all of you!

Matt’s going to be doing the heavy lifting on the back end. But I can’t do a redesign without you, the readers!

How

So, how’s this open process going to work? Well, first of all, I’d love to hear what is most useful or valuable to you, why you keep reading and commenting, what you wish there was more of (or less of!) and any other feedback you have about doing a redesign of this site.

Next week, I’m going to be asking for lots of feedback and ideas in a series of posts. Today’s post is mostly an announcement and a heads up; next week there will be three posts asking for your ideas and preferences. That information will help Matt and I ensure that the redesign delivers on just what you want, need, and already like!

I’m really excited to update and upgrade this space and so thrilled to be working with a designer willing to work with me in this collaborative approach, keeping all of you in the process! Really hope you’ll join me next week to share your ideas.

If you have any questions or comments, feel free to leave a comment here or email me any time.

—–

More about Matt:

Matt Cheuvront is the founder of MATTCHEVY – a Chicago-based online marketing consultancy and web design firm. With a background in advertising, marketing, e-commerce, and PR, Matt has a passion for the online medium and works with small businesses, non-profit organizations, entrepreneurs, and bloggers in improving and establishing their overall web presence.

Published on July 29, 2010 by Amy Sample Ward. 1 Comment

Great reads from around the web on July 29th

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I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

  • How Women Use the Web [REPORT] – "In the “Women on the Web: How Women are Shaping the Internet (Internet)” report, comScore concludes that women are the digital mainstream, a group of savvy Internet explorers who are more engaged than their male counterparts, and are the primary drivers of online and group buying."
  • Why Do You Participate in Twitter Chats? | Community Organizer 2.0 – "Why do people participate in Twitter chats? I’ve been thinking about that question a lot. I posed the question “what Twitter chats do you participate in and why?” on Twitter and Facebook. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people."
  • Fire Your Marketing Manager and Hire A Community Manager – David Armano – The Conversation – Harvard Business Review – "Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a "social media director" and what that person should do. I'd like to dig a bit deeper into what this core function, necessary to create to what's becoming known as social engagement. I'll call the role the community manager."
  • Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. It’s the nation’s leading progressive advocacy and campaign training program and it’s quietly and forcefully redefining the way campaigns are run and social change happens. Judith Freeman, one of the organization’s founders, worked on the new media strategy for the Obama campaign and is using those same tactics to train leaders from organizations like the NAACP and the Red Cross. We spoke to Ms. Freeman about what community organizing looks like in the 21st century."
  • Where does Social Media belong on the Org Chart? — Global Neighbourhoods – When everyone wants a bit of the social media juice, having a strategy and usage policy become even more important. Interested to hear how organizations are dealing with this issue!
  • The Nonprofit Social Media Decision Guide | Idealware – "Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership with the New Organizing Institute, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research. And through the included Consultant Directory, you can find a professional to help define and implement your strategy."
Published on July 29, 2010 by Amy Sample Ward. 0 Comments