I’m honored to be included in a new ebook about marketing, fundraising, and social media. You can download the ebook, check out the various topics, and much more from: https://www.blackbaud.com/npexperts


When was the last time you were approached by a stranger in the store asking for you to donate to a cause they cared about? Well, sure – it does happen. Especially around the holidays or for local events, but how often do you respond? For many people, the decision to give money is influenced by our peer networks and personal experiences. That’s why social media can be a valuable component of your online fundraising strategies. After all, it’s called “social” media for a reason!

You can think about online engagement as throwing a house party. Your website is your kitchen, where you can prepare the snacks, make the punch, and arrange all the utensils; in other words, that’s where you can create and store all your content. The social channels you set up are the various rooms in the house where guests gather, certain groups sticking together in certain rooms just as your community naturally segments across the web.

You can then offer up snacks and drinks or even start conversations or games based on who is in the room and what they might enjoy, just like you do when you share certain content on certain online profiles based on the sub-groups in your community engaging on each platform.

Social media, the place where you get to hang out with your party guests, is the social space where you not only connect with those you know, but you get to make introductions and meet new people. It’s your chance to have direct conversations with supporters, fans, and donors – conversations that happen in public so many more people can learn about and engage with you.

How does this support online fundraising? Social media is the place where you can change a donation ask from a stranger into a call to action from a friend. This is the space where you can equip your supporters with your message and help them carry your campaign to their own networks.

Here are three ways you can start using social media in your campaign today.

Find the Influencers: Social media is a great resource for identifying the champions in your community. For example, start following the common hashtags, watch for popular retweets on Twitter, and check out the commonly shared images and liked Pages on Facebook. You will start to see certain people and organizations rise to the top. Even if they don’t have big follower numbers, if they are the ones people in your community listen to and respond to, they are influencers. Invite them to participate in your campaign and share your call to donate.

Track the Flow: use social media to track how your campaign is being talked about and where the talking is taking place. Whether you’ve indicated a campaign- specific hashtag or not, use Bit.ly to check for those sharing your website or campaign uRl on Twitter and then see what the tweets say. check your website analytics to see which social platforms are sending traffic to your campaign page and follow the links to the people sharing your content.

Share the spotlight: Social media is an easy tool to use to say thank you to supporters and donors in public. By sharing recognition publicly, in real time, you can give people a feeling that you are excited for their contribution and see them standing out in the crowd. It also encourages others to participate when they see that the organization is there, interacting, and really engaging.

Those are just three ways to get started, but there are endless possibilities for building relationships, establishing trust, and truly engaging your community through social media to join your campaign.

Get the full ebook at: https://www.blackbaud.com/npexperts

3 Ways to Use Social Media in Your Next Fundraising Campaign (and free ebook!)
Tagged on:                 
  • Nedyel

    Outstanding advice, thank you so much.

  • CharlesHHawk

    Great tips to maximize fundraising through social media. It’s a great way to get the community involve and start building relationships with potential donors and volunteers. Thanks for putting together these thoughtful ideas.

  • Patti

    thank you for the very nice tips this really helps. also see http://afollow.net

  • homelan

    Carvajal ruled out of Macedonia clash

    Agen Bola Terpercaya Cityholidaybet Reported – Spain defender Dani Carvajal has pulled out of the squad for Monday’s clash with Macedonia – and is also a doubt for Real Madrid’s derby meeting with Atletico on Saturday.
    The former Bayer Leverkusen full-back sustained the injury in a training session on Sunday and has been sent back to Madrid to undergo further tests.
    A statement from the Spanish FA read: “After an MRI scan this morning, it has been decided to release Dani Carval from the squad due to an injury in his left thigh.
    “The medical report has been sent to his club, who have been kept informed of the player’s injury throughout.”

  • quess124

    Fellaini Keen to Score More Goals for Man Utd

    Manchester United midfielder Marouane Fellaini is keen to register more goals to his name after striking his very first one for the Red Devils in their 2-2 draw with Premier League opponents West Bromwich Albion.
    “My first goal this season and for Manchester United as well,” Fellaini said, as quoted by reliable Agen Bola indo11.com.
    “It was a great feeling.”
    “I have waited a long time for this moment. I hope I can score some more goals for us this season. It was good for me but the result is a disappointment.”

  • wasignton124

    Genoa Boss Gasperini Taking Swipe at Club Fans

    Genoa boss Gian Piero Gasperini has taken aim at some of the club’s fans who are provoking negative environment following their 1-1 draw with Serie A counterparts Empoli.
    “Here at Genoa, there is too much negativity, it’s a different environment from that of years ago,” Gasperini said, as quoted by reliable Agen Bola indo11.com.
    “The fans have lived through difficult times, but this is a team that deserves to be supported and not only attacked.”
    “Some people don’t deserve to support a team, because they’re incompetent and ditch players of a good standard to promote others who haven’t played.”

  • aesd124

    Chelsea Are Keeping a Close Tab on Me- Kakuta

    Chelsea loanee Gael Kakuta, who is currently playing on loan at La Liga side Rayo Vallecano, says the Blues are keeping a close tab on him, while he expects to remain with the Spanish outfit until the end of the season.
    “Yes, I usually talk to the club. They are aware of my form and send scouts to see my matches with Rayo Vallecano,” said Kakuta, as quoted by reliable Agen Bola indo11.com.
    “It’s still not the time to talk about it (returning to Chelsea). I will complete the season at Rayo Vallecano.”
    “But I’m always ready to play for a big club and I’ve started at Chelsea. We will see.”

  • Alonso said he was happy with the high pressure to become a hero

    Agen Bola Terpercaya Cityholidaybet Reported – Believed to Bayern Munich midfielder Xabi Alonso line admitted the club will be able to win the league title this season Champions.

    Bayern Munich based on among the favorites to win any tournament at the Olympic Stadium in May next year. They certainly want to be in better shape than last season, when he also put out in the semi-finals.

    Alonso made a statement ahead of his meeting with Manchester City in the fifth set at Etihad Stadium on Wednesday (26/11) pm dawn.

    “In recent years, they have a good season, and hopefully, this will be a good year again.”

    “However, the expectation is to win this title. You know, you come to this club with the highest of expectations. It’s a big responsibility, as the pressure is good for us.”

  • Som Bol

    To maintain the opportunity to qualify, it must be Manchester City’s win over Bayern Munich

    Agen Bola Terpercaya Cityholidaybet Reported – Manchester City defender Martin Demichelis ask his teammates to “play hard” when facing Bayern Munich in the other rounds of the Champions League, Group E at the Etihad Stadium on Wednesday (26/11) pm dawn.

    Citizens should be able to win over Bayern Munich to keep the chance to qualify for the round of 16. Therefore, they only collected two points from four games and are now in a position more protruding in the group. At the same time, Bayern achieves perfect results after winning four games in a row.

    “I know the German mentality is always the same. Germany teams operate according to what they believe, and I’m sure they will come here to win. It will be no easy task.”

    Demichelis scored for 14 games with City this season.

  • bon tong

    The Swiss international star was not going to leave the Allianz Arena on loan

    Agen Bola Terpercaya Cityholidaybet Reported – Xherdan Shaqiri may be changed costumes from Bayern Munich to Naples, but not in the form of individual loans, and thus firmly Ulysses Savigny as a representation of the player.

    Restrictions chance to make the Allianz Arena was an international star Switzerland speculated on a large scale will be transferred. Claimed Serie Shaqiri potential destination, with several clubs interested in his services called, including Naples.

    “I spoke with Napoli on Shaqiri. However, Bayern Munich will not accept the loan,” said said Savigny Radio CRC.

    “Shaqiri not play a lot in the last couple of years, so the transition to Naples] is not a possibility type wing like [Lorenzo] Insigne and characteristics similar to [Sears] Mertens.”

    “Shaqiri could play for any Italian team, but I think Naples is one of the most suitable for the team.”

  • Som Bol

    A 2-0 Win Over Chievo Verona Ended the Record Never Mancini At Inter This Season

    Agen Bola Terpercaya Cityholidaybet Reported – Roberto Mancini admitted passable satisfied with the performance of his players when FC Internazionale beat Chievo in Marc’Antonio Bentegodi this morning.

    “For now 4-3-1-2 formation is a system that we use. Dodo did not play badly in the first five minutes, but the squad so much struck with two wing players and we control the pitch.” said the Inter coach, Tuesday (16/12).

    “Everything went well today, last week we played well in the first half against Udinese. Players better in practice and show it back in play situations.”

    “The victory over Lazio means ending the year with two consecutive wins and it’s good for morale. Of course we have to be better in some aspects,” he said.

  • bon tong

    Ancelotti Insists His Team Have To Play Well If You Want To Beat Cruz Azul and Qualify For the World Cup Final Tomorrow Saturday (20/12)

    Agen Bola Terpercaya Cityholidaybet Reported – Carlo Ancelotti, Real Madrid boss, never underestimate Cruz Azul in the semi-final of the Club World Cup.

    Los Blancos will face Mexico’s Club on Tuesday (16/12) local time and are favorites to advance to the finals.

    However, Ancelotti insists his team have to play well if you want to qualify for the World Cup final tomorrow Saturday (20/12).

    Real Madrid has won 20 consecutive games this season and intends to continue in the Club World Cup.