Date: September 30-October 2, 2012
Location: Washington, DC
Topic: Designing Online Engagement to Collaborate with Your Community
Description: You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and is motivated to spread content. Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists. In this session, we will discuss how co-creation unleashes online evangelists and strengthens cause-centric communities, and we’ll help you to do that as well. Specifically, we will reveal the latest research about designing online engagement, highlight the connection between the theory of relationship ties and online evangelism, and offer examples of organizations with successful co-creation strategies. Toward the end of this workshop, we’ll work together to design a co-creation strategy to engage and motivate your online community and evangelists.