As Mashable shared yesterday, PageLever’s analysis of 500 Facebook Pages (each with 10,000 fans or more) shows a dramatic decrease in custom tab views on Facebook after the transition to Timeline. Jeff Widman suggests, and I agree, that a major contributing factor is that Page owners/organizations can no longer set a custom tab as the default landing content for new visitors, instead of the Wall. (You can see a larger version of the graphic here.)
I’ve watched many organizations use custom landing tabs as a critical element for increasing the number of supporters directly connected to the page (aka fans!), and as a way of directing people to specific actions and content. The custom tabs even worked to set the tone for the kind of content and relationship a supporter could expect to continue after connecting with the organization. Timeline does allow Page owners to arrange the affiliated pages so that the three of your choosing at the top of your Page. (There are four boxes visible, but Photos can’t be moved – reinforcing Facebook’s preferential treatment of graphical content.)
Have you rearranged content to highlight a Welcome or Action custom tab at the top of your Page? Have you changed the way you think about, create, or use custom tabs with Timeline? I’d love to hear your experience and feedback!