Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media.