DIY Social Media Management

by Amy Sample Ward on February 23, 2012

Post image for DIY Social Media Management

Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect.

Listening Dashboard

Why create a listening dashboard?

  • Save time looking for news
  • Monitor multiple channels at once
  • Track your organization and your cause
  • Create a shared tracking space for your team or whole organization

How to get started:

Content Map

Why create a content map?

  • It provides an easy-to-access reference for everyone in the organization showing all content and outlets
  • Supports cross-team collaboration as staff understand where their content is going
  • Supports tracking and analysis for message and call to action response

How to get started:

Content Calendar

Why create a content calendar?

  • Easy reference
  • Coordinated messages
  • Supports tracking and segmenting
    • Ensure people receive appropriate amount of messages
    • Create multiple touch-points
    • ID traffic sources

How to get started:

  • I prefer Google Calendar, though you can use any shared calendar you have in place in your organization – DivvyHQ is designed specifically for this purpose
  • Create a format; ie: Message (STAFF) – Segments, Details
  • Use color codes as possible
  • Use all-day and timed events
    • all-day for emails and blog posts
    • timed events for social media posts

Here’s an example:

DIY Management Tools

For looking for a list of suggested tools, here’s a place to get started!

Free tools:

Tool-Specific tools:

Low-Cost tools:

  • http://www.miketewing.wordpress.com Mike Ewing

    This is a really concise, useful, refreshing post on how anyone can get started using social media effectively.

    • http://amysampleward.org Amy Sample Ward

      Thanks so much, Mike!

  • http://twitter.com/ChristinaLJohns Christina Johns

    As usual — awesome presentation and helpful information.  Hope you are well Amy!

    • http://amysampleward.org Amy Sample Ward

      Thanks so much, Christina! If there are tools you like to use at IFCJ, would love to have you add them! :)

      • http://twitter.com/ChristinaLJohns Christina Johns

        You hit on most of them.  We also use a Facebook Groups.  We have found that better than using any sort of IM’ing system.  It works great for our editorial and new media teams.  The group is private and allows us to share information we see on our dashboards or on Facebook with the group along with our thoughts on if it is something that merits a blog post, discussion, or just FYI type of information. This works really well for breaking news types of Items. For example, if a breaking news story hits and we see it on our Netvibes or Facebook we post to the group and decide if it is going to change our messaging for that week – bump our feature article, change our homepage image, etc. 

        • http://amysampleward.org Amy Sample Ward

          Christina – That is so interesting to her! I haven’t met any other organizations using a private Facebook group for connecting staff across teams, only organizations that use private groups to communicate with key volunteers, etc. I really love the example though. Would you be okay I followed up with you to get a quote to use in the book I’m writing?

  • http://foreigninvestmentinindia.com/Patent_Trademark_Copyright_Services_India.html Patent Application India

    Social Media is your business being socially active
    with your customer base using a web 2.0 interface such as Facebook,
    Twitter,  Linkedin and blogging platforms. It allows you to tell your
    customers about your business, future plans and buying specials.  You
    become one with your customers and in return your customers will buy
    your products or services.  You also build your company’s reputation as a
    leader in the field.  People will grow to love you and trust you.

  • http://twitter.com/Kokabella Terry-Anne/Kokabella

    This is so valuable and an absolute must have amongst top resource bookmarks! Thanks for the time you took to write this.

  • Pingback: Webinar – Listening & Engaging: DIY Tools for Social Media Management

  • http://sproutsocial.com Brittany at Sprout Social

    Just wanted to stop by and say thanks for mentioning Sprout Social, Amy! The application is built for business, from the DIY business owner to larger agencies and companies. 

  • http://internationalpatentservice.com/trademarkapplication.html TRADEMARK APPLICATION

    Social media, when used correctly, can provide an environment for creating relationships, gaining insight from direct interactions and building awareness with a group of users that can, and probably already are, influencing your market.

  • http://socialitemedia.com.au/education-training/ social media training

    After viewing and reading the article i got to know that the article is full of information and having good material that can help every one who is engaged in social media marketing and management.

  • http://socialitemedia.com.au/education-training/ social media training

    Social media management is all about managing social media tools and the above mentioned discussion is very awesome and clearing many points of social media management.