I’m really excited to share this free ebook from the folks at CauseVox. They have worked with many organizations and individuals looking to fundraising online and are constantly sharing back what they observe and learn from the campaigns on their platform and elsewhere. In creating this recourse, they also reached out to others in the sector (like me!) to gather more advice, broaden their perspectives, and pull together more insights. If you’re looking for a resource to help you focus in on just what makes a great personal fundraiser, look no further!
1. Personalize your fundraising
The most effective online fundraising campaign is a personal one. The most effective fundraisers use their personalities to promote their campaign as well as personal stories. Your relationships with your friends, family and coworkers are compelling enough reasons for your network to give to your cause.
2. Use multiple ways to raise awareness
Reach out to your personal network of friends, family, and co-workers. A personalized email is the best way to get donations. Social media is helpful to reach new audiences, too.
3. Keep up the human connections
Helping other people connect with the cause and need by focusing on being human. Meet people face-to-face to help them understand your passion for and commitment to the cause.
4. Emphasize how everyone can make a difference
Show that even small contributions will amount to big, tangible results. Let donors know exactly where their money is going and how much of a difference it makes.
5. Your cause is worth the effort
Getting donations for a cause isn’t easy. You’ll have to persevere through some dry spells and be assured that your efforts matter (because they really do!).
6. Remind others to contribute
Update and share progress with friends and family. This is an opportunity to remind others of your fundraising progress and how they can help.
7. Be appreciative
Always thank your donors and supporters! They want to be recognized and your appreciation goes a long way.
A big thank you to Rob Wu for including me in this resource!
What other habits, tricks, tips or trade secrets for personal fundraisers do you have? Would love to hear any other resources or tools you recommend!