Date: June 7, 2011, 8:30 am – 10 am
Location: New Orleans, LA
Topic: Bringing Community Organizing Into Online Campaigns
Description: Integrating volunteers into online campaigns for requires a great community organizer. Traditional community organizing lays the groundwork for online campaigns and effective movements. In this session, participants will get their hands dirty planning a social media campaign that integrates traditional organizing theory and practice. During the workshop, we will present traditional community organizing principles, campaign mapping methods and case studies. Attendees will divide into breakout sessions to design an online campaign. Each group will present its campaign strategy and tactics. Workshop leaders will offer feedback, and the nonprofit will select a winning strategy.