I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 24th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
- Five Social Media Must-Haves for Crisis | Social Media Today – "Organizations and businesses that don't plan for crisis will be left behind when the inevitable happens. Thorough crisis plans don't have to be 50 pages long, but you need to have one. Your organization's crisis plan should include a social piece in the communications section. Real-time is the fastest way to join the conversation, provide help and information, and direct the messages. Social helps you be your own media. So, how can social media play a positive role in crisis? Here are five social media must-haves in crisis."
- Online Competitions: Lessons from MIT’s Service Innovation Challenge – Online Fundraising, Advocacy, and Social Media – frogloop – "For the last three years we’ve worked at the MIT Public Service Center – in collaboration with the MIT Alumni Association, MIT150, and numerous stakeholders – to translate a campus-based innovation competition into an online platform that engages the worldwide MIT community. We’ve cracked the competition process open, leveraging a combination of workflows and social tools to produce a compelling experience of real participation in key activities. We’d like to share a few of our major aims and reflect a bit on some lessons learned that we hope will guide our approach in the future and prove helpful to others designing competitions, challenges, and prize giveaways online – in particular those focused on social benefit and public service. We are indebted to our partners at Idea Couture for their thoughtful, patient, imaginative, and generous work with us. "
- Azavea – Augmented Reality for Cultural Institutions – Augmented Reality by PhillyHistory.org – What do you do with 93,000+ historical photographs and the power of Augmented Reality on smart phones? Azavea explores this topic in a newly released whitepaper and documents how they built a prototype mobile app (for iPhone and Android) that overlays historical photos on the modern city streets of Philadelphia.
- Making Stories Work for Your Org: What the Data Says | NTEN – "Don't count on a personal story to transform your fundraising appeal. Instead, tell stories that explain your mission and your impact. Recognize that these stories aren't enough to compel someone to give. In the story that gets people to give, the donor — not the organization — is the hero."
- Twin Cities marketers queuing up with QR codes – TwinCities.com – A great example of an interesting way to use QR codes! "Visitors to Chino Latino restaurant in Minneapolis recently found something new sticking out of their drinks. The paper umbrellas were gone, replaced with a diminutive, square-shaped code made up of black and white rectangles. If this had happened two or three years ago, the visitors likely would have been baffled. But now, a rapidly increasing number of them know what to do: Whip out their smart phones, fire up an app that can decipher the code and discover where it leads. "