Date: May 10, 2011
Topic: Email Campaigns: Know Your Audience and Get Results
Description: Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is
dwindling. Public relations professionals must have strategic, well-informed plans to meet their email campaign goals. Join us at PRSA’s May luncheon on May 10 at Anthony’s Steakhouse where Amy Sample Ward, membership director for the Nonoprofit Technology Network, will provide information on how to be a good inbox guest and get results from email campaigns. Ward, a New York-based blogger, facilitator and trainer who has worked with groups and spoken at events in the United States, the United Kingdom and around the world, will discuss tools for better understanding audiences, tips for keeping them engaged, and some case studies and data on how to optimize email messages for better results.